May 28, 2015
Posted in rumors

Sony has a new 12 MP RGBW Sensor for the next iPhone.


While this news is not directly related to the Alpha World it’s still interesting to hear about Sony’s future sensor tech. reports that the next generation of Apple iPhones will use a brand new 12 Megapixel RGBW Sony sensor. The “W” stands for “White” pixels and it allows to increase the sensitivity which is a weak point of current smartphone photocameras. Usually those RGBW sensors have as a consequence that the pixels size decreased and therefore the image quality gets poorer. But Sony claims they solved this with a new kind of technology (not explained yet):

While the individual pixels of the Sony models are extremely minute at 1.12μm, the incorporation of the “RBGW Coding” function has realized a SN ratio (signal-to-noise ratio) equivalent to that of a unit pixel size of 1.4μm under conventional methods, which in turn has enables the image sensors to achieve a higher resolution at a more compact size.

Don’t know if that RGBW sensor tech will be applied on future APS-C or FF sensors too.

May 28, 2015
Posted in news

Sony Tidbits…

How to Make the World’s Greatest Sandwich…
from Gary Yost on Vimeo.

Gary (video on top):Hey there… I’m a DP who usually uses big cameras from Black Magic, Sony F55, etc.  I recently bought an RX100m3 to see if it could function as a b-cam and was so impressed by it that I decided to shoot a little test using just the RX100 — mostly to see how well the XAVCS files could take a grade in Davinci Resolve. Well… it’s freakin amazing.  What a little powerhouse! Here’s the result.  Entirely shot with the RX100m3 with the exception of the first shot, an aerial made with a DJI Inspire. Enjoy, and feel free to link to it if you like it.

FE 55mm lens review at Admiringlight
A7II review at Epicmirrorless.
Sony Artisan Profile: Caroline Jensen (Sony Blog).
Shogun Firmware Update V6.21 (Atomos).
Sigma 18-35mm ART lens issues (SonyAlphaForum).
Einfach nur genial: Das Sonnar T* FE 2,8/35 ZA an der Sony alpha 7 – Teil 2 (Joerghaag).

Blue Eden:We shot this sailing over a week in Phuket and the Phi Phi islands using a Sony a7s and Nikon D800.  Check it out, and hope you can feature it if you like it :)

May 27, 2015
Posted in news

Highly interesting: Sony publishes Sony Alpha Report: Focus on E-mount ecosystem.

Bildschirmfoto 2015-05-27 um 08.54.52

Our reader Joe (Thanks!) sent us the link to the newly published detailed Sony electronics presentation: Here are the key info:

1) Sony is selling less fixed lens cameras but selling more system cameras and high end fixed lens cameras
2) The earnings volume is slightly dropping but the profit is growing
3) Sony forecasts an increase of both Interchangeable camera and lens sales.

Bildschirmfoto 2015-05-27 um 08.54.08

4) Focus is on premium products. Expansion of the professional camera product lineup (Alpha Cameras and Lenses and premium fixed lens cameras).
5) Apply high-end tech in consumer models
6) Establish an Ecosystem of strong differentiated products centered around the Alpha System

Bildschirmfoto 2015-05-27 um 08.54.18

7) Focus on 4K, High Frame rate and wide color Gamut technology

Bildschirmfoto 2015-05-27 um 08.55.15
8) there will be 20 FE lenses by early 2016
9) One of the competitive advantages of the Alpha Lenses is word’s highest resolution. Editor’s note: Sounds like they are ready for the 50+MP camera :)
10) Reading all files it’s clear that Sony will focus on “Alpha” system in the sense of E-mount and not A-mount (that’s my interpretation).
11) Sony has 60% of the mirrorless system camera market.

Bildschirmfoto 2015-05-27 um 09.16.19

In Summary: Sony will push the E-mount system, launch plenty of high end products (A7 and maybe a future A9 series) with world leading innovations. Focus is on High resolution, High ISO, High Speed and 4K technologies. Also likely to be pushed is the RX system while there is no word in those documents what’s going to happen with A-mount.

What are you first impressions about Sony’s strategy?


May 27, 2015
Posted in rumors

Did Tamron design the Zeiss Batis 85mm lens?

Bildschirmfoto 2015-05-27 um 07.12.38

The Japanese site Egami spotted a brand new Tamron patent for a 85mm f/1.8 optical stabilized lens for Full Frame mirrorless system. We don’t have yet the official lens element design of the new Zeiss Batis but it could be that the Tamon design has been sold to Zeiss for the Batis?

Anyway, what really matters is that the lens performance is terrific no matter who actually designed it. And it’s quite common in the lens world to buy lens design from other companies. So this doesn’t diminish the value of the lens. Or, what do you think about it?

Both Batis lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
In Europe and Asia the Loxias can be found in Stock via eBay sellers (Click here) and Digitalrev (Click here).

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