A trusted source (Thanks!) told me that the A3000 body cost around 300 pounds. it will be also available with the 18-55mm as kit lens. The EVF is 200K only(!). That is not much but the target-group is beginners.
Will take the chance to ask the source if he heard something about the NEX-FF cameras. Thanks!
UPDATE: Another source said Have read the ILC-3000 has the lowest resolution screen in the E-Mount lineup at 230k and no fast PDAF, only contrast AF system. Battery is the NP-FW50 used by the NEX series and SLT-A33/35/37.
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!