This sets a new record low price on the A7rII: You can have it for $2,799 via Cardinal Photo at Amazon US (Click here).

Reminder:
New Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here).
Up to $300 savings on Sony cameras and lenses (Overview of all rebates at BHphoto and Adorama):

Sony A7 cameras:
$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

Just a small curios note: Thanks to the new Sony US price drops you can now get a new Full Frame camera for $999 at Amazon, Adorama and BHphoto. Amazing!  In a few years we might get a medium format camera for under $2,000? :)

–

$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.

And Adorama gives you an additional $200 gift card on the A7rII  and on the A7sII

And those are the new Sony and Zeiss lens savings ordered by focal length:

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

Sony Accessories:
$25 off on the Sony 21mm f/2.8-22 Ultra Wide Converter Lens at Amazon.
$25 off on the Sony VCLECF2 10-13mm f/2.8-22 Fisheye Lens Fixed Prime Fisheye Converter at Amazon.
$25 off on the Sony VCLECU2 12-16mm f/2.8 Petal Shaped Fixed Ultra Wide Converter for SEL16F28 and SEL20F28 at Amazon.
$100 off on the Sony Adaptor Kit with Microphone at Amazon.
$50 off on the Sony HVLF32M MI (Multi-interface shoe) Camera Flash at Amazon.
$50 off on the Sony HVLF43M High Power Flash with Quick Shift Bounce at Amazon.
$50 off on the Sony VGC2EM Vertical Grip at Amazon.
$50 off on the Sony LA-EA4 A-Mount to E-Mount FF Lens Adapter with TMT at Amazon.
$25 off on the Sony HVLF20M at Amazon.
$20 off on the Sony ECMGZ1M Gun / Zoom Microphone at Amazon.

–

The new Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here).

This week Hasselblad X1D is shipping in all-time high quantities and we are excited to follow all new images and reactions in the #X1D feed!

Ein von Hasselblad (@hasselblad_official) gepostetes Foto am 27. Jan 2017 um 5:09 Uhr

This is the kind of camera that creates history: The new Hasselblad X1D is now shipping in the USA (preorders at Bhphoto). It is the world’s first medium format mirrorless system camera using the Sony 51MP sensor. And it has just about the same size of the A7rII:

So far so good. But now comes the bad news:

Mirrorlessrumors reports that Hasselblad CEO Peer Oosting resigned from his post. He was the key person who moved Hasselblad away from the stupid Sony clone strategy and created the new X1D and 100 Megapixel H6D cameras. Probably the recent takeover from DJI played a major role in this. The future of long time Sony partner Hasselblad is very uncertain right now….

Just a personal crazy note:
I will now officially challenge Sony to hire Peer Oosting to make a medium format mirrorless camera too! But not with the X1D 44x33mm sensor but with the larger 53,7×40,4mm sensor. That would be amazing (and expensive)

The new A6500 Gariz case is now in Stock at Amazon US (Click here).

Reminder:
New Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here).
Up to $300 savings on Sony cameras and lenses (Overview of all rebates at BHphoto and Adorama):

Sony A7 cameras:
$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.
Adorama gives you an additional $200 gift card on the A7rII  and on the A7sII!!!

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

I am now going to explain have you get a Sony A7rII for a theoretical value of $2,200 at Adorama.

1) First there is a $300 discount.
2) Then Adorama also gives you a $200 gift card for free. This makes you pay $2,699 only (it’s “theoretical” because a gift card isn’t the same as a real price drop).
3) Now if you have a camera to trade-in you get uop to $480 trade-in bonus at Adorama (Click here to read the details).

Summa Summarum you can pay $2,220 only for the brand new Sony A7rII!!!

Here is the trad-in bonus on other Sony Cameras and Lenses:
$1,498 + $255 trade in bonus on the Sony Alpha a7II.
$1,798 + $300 trade-in bonus on the Sony Alpha A77II with kit lens
$2,698 + $450 Trade-in bonus on the Sony Alpha a7S II
$1,248 + $202.50 trade-in bonus on the Sony Vario-Tessar T* FE 16-35mm.
$898 + $150 trade-in bonus on the Sony FE 24-240mm
$1,098 + $180 trade in Bonus on the Sony 24-70mm f/4 Vario-Tessar
$448 + $75 trade-in bonus on the Sony FE 28-70mm
$423 + $67.50 trade-in bonus on the Sony 28mm F/2 E-mount
$1,498 + $240 trade-in bonus on the Sony Carl Zeiss Distagon T* FE 35mm F/1.4 ZA
$698 + $120 trade-in bonus Sony Sonnar T* FE 35mm
$1,398 + $225 trade-in bonus on the Sony Planar T* FE 50mm F1.4 ZA Lens
$198 + $37.50 trade-in bonus on the Sony FE 50mm F/1.8 Lens
$198 + $75 trade-in bonus on the Sony FE 50mm F/2.8 Macro Lens
$898 + $150 trade-in bonus on the Sony Sonnar T* FE 55mm F1.8
$1,398 + $225 trade-in bonus on the Sony 70-200mm f/4.0 G
$1,098 + $180 trade in bonus on the Sony FE 70-300mm
$998 + $165 trade-in bonus on the Sony FE 90mm F2.8 Macro
$2,398 + $375 trade-in bonus on the Sony 28-135mm

The new Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here).

$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.
And Adorama gives you an additional $200 gift card on the A7rII  and on the A7sII

And those are the new Sony and Zeiss lens savings ordered by focal length:

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

Sony Accessories:
$25 off on the Sony 21mm f/2.8-22 Ultra Wide Converter Lens at Amazon.
$25 off on the Sony VCLECF2 10-13mm f/2.8-22 Fisheye Lens Fixed Prime Fisheye Converter at Amazon.
$25 off on the Sony VCLECU2 12-16mm f/2.8 Petal Shaped Fixed Ultra Wide Converter for SEL16F28 and SEL20F28 at Amazon.
$100 off on the Sony Adaptor Kit with Microphone at Amazon.
$50 off on the Sony HVLF32M MI (Multi-interface shoe) Camera Flash at Amazon.
$50 off on the Sony HVLF43M High Power Flash with Quick Shift Bounce at Amazon.
$50 off on the Sony VGC2EM Vertical Grip at Amazon.
$50 off on the Sony LA-EA4 A-Mount to E-Mount FF Lens Adapter with TMT at Amazon.
$25 off on the Sony HVLF20M at Amazon.
$20 off on the Sony ECMGZ1M Gun / Zoom Microphone at Amazon.

The new Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here).

And those are the up to $300 savings on Sony cameras and lenses (Overview of all rebates at BHphoto and Adorama):

Sony A7 cameras:
$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.
Adorama gives you an additional $200 gift card on the A7rII  and on the A7sII!!!

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

Sony US launched a major rebate on all Sony A7 cameras and almost all E-mount lenses. An overview of all rebates can be found on those special pages at BHphoto (Click here) and Adorama (Click here). Here are the single links to the rebates:

Sony A7 cameras:
$300 off on the Sony A7rII at Amazon, Adorama and BHphoto.
$300 off on the Sony A7sII at Amazon, Adorama and BHphoto.
$200 off on the Sony A7II at Amazon, Adorama and BHphoto.
$200 off on the Sony A7 at Amazon, Adorama and BHphoto.
And Adorama gives you an additional $200 gift card on the A7rII  and on the A7sII

Full Frame E-mount lenses:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama (extra $100 gift card) and BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama (extra $50 gift card) and BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama (extra $25 gift card), BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

APS-C E-mount lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$25 off on the 16mm f/2.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 16-50mm lens at Amazon, Adorama and BHphoto.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the 18-200mm PZ lens at Amazon, Adorama and BHphoto.
$25 off on the 20mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto.

Sony Accessories:
$25 off on the Sony 21mm f/2.8-22 Ultra Wide Converter Lens at Amazon.
$25 off on the Sony VCLECF2 10-13mm f/2.8-22 Fisheye Lens Fixed Prime Fisheye Converter at Amazon.
$25 off on the Sony VCLECU2 12-16mm f/2.8 Petal Shaped Fixed Ultra Wide Converter for SEL16F28 and SEL20F28 at Amazon.
$100 off on the Sony Adaptor Kit with Microphone at Amazon.
$50 off on the Sony HVLF32M MI (Multi-interface shoe) Camera Flash at Amazon.
$50 off on the Sony HVLF43M High Power Flash with Quick Shift Bounce at Amazon.
$50 off on the Sony VGC2EM Vertical Grip at Amazon.
$50 off on the Sony LA-EA4 A-Mount to E-Mount FF Lens Adapter with TMT at Amazon.
$25 off on the Sony HVLF20M at Amazon.
$20 off on the Sony ECMGZ1M Gun / Zoom Microphone at Amazon.

–

And there is also a new trade-in bonus at Adorama (Click here).