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February 5, 2014
Posted in news

New Pentax 645D2014 also uses the 50MP Sony CMOS sensor!


Images via Popco.


At the end it looks like every medium format camera maker will use the new Sony 50 Megapixel CMOS sensor! Pentax Ricoh announced the new Pentax 645D 2014 medium format camera that uses the Sony sensor just like the new Hasselblad and Phase One cameras.

This is the official info about the camera from Ricoh-Pentax:

Model name (tentative): PENTAX 645D 2014
• Latest, super-high-resolution CMOS image sensor
• High-speed response in a variety of photographic applications
• Tilt-type LCD monitor
• Market launch scheduled for Spring 2014


Images via Popco.


February 5, 2014
Posted in deals, news

Sony 24-70mm short shipment delay in USA. But shipping in Europe!

The new Zeiss 24-70mm f/4.0 FE lens will ship from February 20 according to SonyStore US (Click here), 3-6 weeks at Amazon (Click here) and in March at BHphoto (Click here).

SAR readers Joseph wrote: “After being told by Sony on the phone that the 24-70 lenses were going to ship on Feb. 2nd (a strange date because that was a Sunday), with warehouse updates as recently as last Friday Jan. 31st, I was not told, finally, that the lenses have been delayed until Feb. 20th. I am pretty sure my order is in the first batch, so I don’t think anyone in the U.S. will be receiving this lens prior to Friday February 21st or so.

The good news is that Sony Europe is shipping the lens and this has been confirmed by many SAR readers. It ships at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT!

Darin sent me some images for download: “With the delays I couldn’t resist having a friend send me the 24-70mm f/4 from Japan. Plus Sony Japan throws in a free three year accidental water damage warranty. Not sure what to think so far, sharp until f/8 then this copy gets oddly soft, no idea yet what that is all about. There are raw images for download too:

Zeiss 24-70mm preorders: EUROPE at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT USA at Amazon, Adorama, BHphoto, SonystoreUS.

February 3, 2014
Posted in news

Official: Hasselblad HV A-mount camera launched! Costs $11,500!

Well, after the Hasselblad Lunar (on eBay here) and the Hasselblad Stellar (on eBay here) we have the first Hasselblad luxury version of a Sony A-mount camera!

Today Hasselblad announced the new Full Frame A-mount “Hasselblad HV” camera. All info can be read at The tech specs are the same of the Sony A99. What changes are the weight and the material used to change the style of the camera. You can buy the camera only in a special “High Performance Case” package which includes two batteries and the 24-70mm f/2.8 Zeiss. The full package will cost you $11,500 or 8500 Euro!

Here are the key differences between the Hasselblad HV and the Sony A99:

1) Unlike the Sony A99 this camera has a “Machined high-grade aluminium” chassis. Hasselblad writes:

Even though the trend in the camera industry is to manufacture camera bodies in cast magnesium for lightness, the fact is, ‘old-school’ aluminium has far more qualities. It is resistant to corrosion, more durable and much tougher than magnesium – especially when machined from a solid block of top quality alloy.

2) And it has a “PVD – the best coating treatment available today”. Haselblad writes:

We certainly don’t intend to bore you with the details of high temperature vacuum evaporation and plasma sputter bombardment processes, but suffice it to say that PVD (Physical Vapour Deposition) is serious cutting edge coating technology. It was originally developed as a specialist hardening treatment for high speed cutting tools but has evolved into an outstanding finishing process solution. Its hardness is second only to that of diamond.

3) The High Performance case details:

THE HIGH QUALITY, PROTECTIVE CASE OFFERS safe transportation for your equipment and is the choice of professionals. All beautifully presented, the case is functional with considered design features to make using your equipment practical and safe. Particular attention has been given to the weight, to the aesthetic and the bespoke foam centre.
THE HV HIGH PERFORMANCE CASE IS MADE FROM RESIN called TTX01 which makes it more robust and protective against external agents yet lighter than any other case on the market. It also guarantees extra protection from dust, water, impacts, shocks and chemical agents and is able to resist extreme weather conditions and temperature changes from -40° C up to 80°C.


More pictures:

February 2, 2014
Posted in news

Most liked SAR pictures of the week on Facebook.

Ice Caves at the Apostle Islands National Lakesore, Wisconsin, USA. a7 and fe28-70 by Vince Padilla. More at

These are the most liked pictures of the week on the SonyAlphaRumors Faceook Image wall (Click here to see them all). As usual feel free to share your pictures and like the pictures posted by others. It’s a great way to see what can be done with our cameras. And you can interact with the photographers too!

And special congratulations t Kürşad for his newborn! Picture below:

New born baby feet | A99 CZ85 1.4 | ISO640, 1/125 / f1.7 by Kürşad Sezgin


All other pictures can be seen here:
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February 1, 2014
Posted in news

The Sony mount confusion dismantled by Imaging Resource.

Image courtesy: Imaging Resource.


The recent decision from Sony to drop the “NEX” brand dramatically increased the confusion on their camera and lens lineup. And apparently the recent mess on text and description at Sony EU sites supports this statement :)
That’s why Imaging Resource tried to get through the labyrinth created by Sony to explain how we should “understand” the new Sony strategy. IR does a good job explaining Sony’s plan but the problem is that the mass is likely not going to understand Sony’s marketing anyway :)

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