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May 30, 2013
Posted in news

Rokinon 300mm Mirror lens for NEX to ship in July for $299.

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Small update on the newly announced Rokinon 300mm f/6.3 lens. It’s going to ship in July for $299. And on top of this post you can see the video showing the new lens. What I didn’t know until now (Thanks Mike) is that Rokinon already has a Mirror lens for Sony. It is the Rokinon 500mm f/6.3 for A-mount (can be found here one Bay).


To get notified when the lens will be o auction on eBay save this search on Slidoo.

May 29, 2013
Posted in news

Hirai fights back (against Hedge Fond leader)

The New York Times posted an interesting article about Sony. As you know Hedge fond leader Mr. Loeb has a considerable share in Sony. Last week he asked Sony to drop the electronic business. But Sony CEO Hirai gave him a (metaphoric) kick in the butt and this is his answer:

“Mr. Loeb’s prescriptions for Sony are shortsighted, merely milking the company’s profit-making content business for good money to throw after the bad….He defended the company’s continued focus on electronics. “Electronics has a future. And it is in Sony’s DNA,” he said at a corporate presentation. “It is my mission to revive it.”

There are some glimmers that Sony is finding its way again, even as Apple and Samsung widen their lead. Sony’s sleek new XPeria Z smartphone has received generally rave reviews. Photography buffs have called its high-end, full-frame RX1 camera the most advanced compact camera.

“Not so long ago, we had despaired at Sony’s ability to ever again produce stellar products (especially when faced with duds like the Dash alarm clock and the Rolly music player),” Damian Thong, Tokyo-based technology analyst at Macquarie Securities, said in a report published Thursday.

“Yet we now have had a consistent run of beautifully designed, technologically advanced, class-leading products,” Mr. Thong said. “We think these products hark back to Sony’s glory days.”

Editor’s note: I like MR. Hirai way of thinking. A company is not only about making money, but also about dreaming and doing something. Also Mr.Dell told Steve Jobs to quit the Apple company (in the mid 90’s). And see what happened after. You don’t solve a problem by selling what doesn’t work. If you do that every time you have a problem you end up with not having a company anymore :)

May 29, 2013
Posted in news

It’s official: Olympus will develop lenses for Sony.

Olympus manager Hiroyuki Sasa confirmed at Toyokeizai (Google translation here) that they are supplying Sony with their camera and lens tech. Also AP reports that “The imaging sensor has already started to source from Sony to Olympus. And the lens [parts] and lens units will start to source from Olympus to Sony.

As I told you last week the first A-mount lens to come with Olympus design is the 400mm f/4.0. That lens will be launched in early 2014 along the first A-mount mirrorless cameras. Olympus is known for their superb Zuiko lens design that is second to no one. And they may do a f/2.0 zoom for Sony one day like their current 14-35mm f/2.0 (here on eBay) and 35-100mm f/2.0 (here on eBay) lenses. That would be crazy!

By the way, is there some other tech or idea you would like to grab from Olympus?

 

May 28, 2013
Posted in news

First image of the Rokinon 300mm f/6.3 Mirror for NEX!

The official Asian Samyang retailer posted the images of the new Rokinon 300mm f/6.3 lens on facebook. A real beast! Are you going to grab this one?

May 26, 2013
Posted in news

Sony TidBits


Sony Alpha 58 review by DigitalCameraWorld.

Dumping Nikon for Sony at Stuckincustoms.
SEL 35mm f/1.8 review at Danhawk.
Sony 50mm f/1.4 review by Ken Rockwell.
Sony a99+grip+flash kit and a65 are sold this week at nice prices (EUR 2900 and  499 respectively) in Finland at  rajalacamera.fi
Sony A58 review at Photographyblog.
The Sony RX100 at Dublin Zoo (DigitalPhotographySchool).
Sony HVL-F20AM Flash tested by Ken Rockwell.
The Olympus OM-D vs Sony NEX 7 – Is Mirrorless More, or Less?  Blogarithms
Sony SEL-20F28 review at KurtMunger.

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