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May 16, 2012
Posted in news

Sony annnouncement soon….


Good Morning!

Its 5am here in Europe and I am here on SAR ready to start the coverage fo the NEX-F3 and A37 release. I am also curious to see if Sony will give us some hint about the future products like lens roadmaps, A99 prototype and more….


Stay tuned! I am going to make a Coffea now ;)


May 13, 2012
Posted in news

Sony TidBits (with SAR readers mail and work)

a work done with the Sony A77

Fujinon 60mm F2.4 vs Sony 50mm F1.8 Sneak Peek at Photoheadonline (Click here).
100 Tips from a Professional Photographer (Gizmodo).
E-M5 versus NEX-5N versus G5 at Itmedia (Click here).
Sports Photography with the NEX-7: An exciting, humbling, frustrating, mind-blowing experience. By Matthew Durr at Steve Huff (Click here).
5 Life Lessons from 2012 Sony World Photography Award Winner Tobias Bräuning at Sony Blog (Click here).
Photography and Travel – A personal experience and some tips by Frank (Click here).
Sigma 19mm lens tested at Optyczne (Click here): “It’s a little worse than his brother’s optical focal length of 30 mm.
Nanoha 5x macro test with the NEX-7 at Lensrentals (Click here).
Sony NEX-7 with Canon FD 28mm f/2.8 at Leica Boss (Click here).
K-5 vs NEX-5N – Round 2 at Pentaxforums (Click here).

SAR readers mail:
LG mail: habe kürzlich nochmal die Sony NEX-7 zum Einsatz gebracht – diesmal auf eine etwas “andere Art”
Panda mail:Sigma France just told me that the new (weather sealed) 105mm F2.8 EX DG OS HSM Macro is available in Sony mount since the beginning of the week (30/04/2012).
However, the 150mm and 180mm macro lenses are not planned in Sony mount. Actually, I asked about the availability of these three macro lenses on Monday and they replied yesterday.
Since the Sony mount isn’t officially listed on Sigma’s website, I thought I could share this news.”
Cotton mail: . You were very kind to link to my last video shot with the A77, just wanted you to see what I did with the NEX VG-20, which I promised to do.
OneGuy mail:The Red (camcorder maker)  is selling OLED EVF for $3,000 Looking at the specs, I am 100% sure it’s the same EVF as is on Sony’s site (not the one in A77, but the second one, 720p, one) $3,000 :) Gotta love the “pro” manufacturers .. they will charge “pros” $3,000 for an EVF which basically has the same technology inside  that is $350 on consumer models (5N’s external EVF).
Jouni mail: The following video has been shot mainly in the Sony Nex-7 camera: In April of ski trek to Sweden Abisko mountains. Hike came from the very beginning of challenges, since the second sled drawbars were forgotten at home! However, we left the hike, followed by a second sled with the tension rope …

May 10, 2012
Posted in news

Sony Q4 results: Digital camera sales fell by 22.5% because of the Thailand flood.

Image courtesy: Photoscala

Sony just issued the new Q4 report (Click here to download). During the last three months of 2011 digital camera sales fell by 22.5%. Overall Sony sold 21 Million digital cameras in 2012. That’s 3 million less than expected. A bad news but certainly not a Sony’s fault. The Thai flood affected almost all companies (Nikon, Canon and so on). The new Sony CEO Hirai wants to reinforce the imaging business and bring it back to profit within 2012.

Via Photoscala

May 10, 2012
Posted in news

A critic of the Sony strategy by Photojottings.

Sony is active on three fornts, the NEX system, the APS-C system and the Full Frame system. But despite all the (well deserved) merit for launching new tehcnologies (like SLT or mirrorless) there are still many things that we are missing. Sony is still very slow in releaseing new NEX lenses while they are (too?) fast in releaseing new NEX cameras. All current FUll Frame models are disocntinued but there is no new A99 camera yet, we still need more lenses (primes and zooms) for the SLT system and so on.

Photojottings (Click here) analyzed the past and present Sony camera/lens strategy and came out with a very provocative statement: “My hope is that Sony abandons the full frame market, (too heavy, too expensive, totally unnecessary now for good images) and concentrates its resources on bringing out more inexpensive, but excellent quality lenses for its APS-C market, and making the NEX cameras capable of phase detect focusing without the adapter, with the addition of more great lenses like the CZ 24/1.8, and a high quality zoom or two.

What’s your opinion on that???

P.S:: Good Luck in finding the “old” FF DSLR:
Sony A900 Amazon, B&H, Adorama, J&R, eBay.
Sony A850 Amazon, B&H, Adorama, J&R, eBay.

May 4, 2012
Posted in news

After Canon also the Nikon D800 has some serious issue.

Before to read, I admit I am a bit frustrated that I have to wait that long to buy my much awaited Sony Full Frame SLT camera. And As I told you I hope it will not have the same issue story of the Sony A77 :(

But it sounds like also the very professional companies like Canon and Nikon are having troubles to guarantee a professional quality product. After the Canon 5D markIII “Leakgate” story (here at Canonwatch) it looks like also Nikon has a serious issue on the Nikon D800. Nikon just has admitted that “a run” of D800s have an issue with viewfinder alignment (Source: Fstoppers).

It’s the right time for Sony to start to tease us the Sony A99. Don’t you think? :)

P.S.: The Nikon D800 no more rules the DSLR ranking at Amazon (Click here to watch the full ranking).


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