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May 5, 2015
Posted in news

Sony Tidbits…

Manual 35mm Lenses with Mirrorless Cameras

Sacrificing small size for quality – The Sony Distagon T* FE 35mm F1.4 ZA Review (Mirrorlessons).
Comparison test between the new Sony Zeiss FE 35/1.4, Sony FE 28/2, Zeiss Loxia 35/2 and the Sony Zeiss FE 35/2.8 (Backgroundblur).
The Zeiss Otus 55: is it the Holy Grail of lenses? (DearSusans).
Street photographty and transitioning to Sony system from big dslr’s (Jorge Torralba).
Choosing the Ideal Macro Lens focal length (Ilovehatephoto).
Old Vintage Minolta MD Rokkor-X 50mm f 1.4 Still Shines! (SonyAlphaForum).

Joe:Check out this beautiful Sony fs7 180 fps clip on YouTube:

Toy:Lots of photo samples of SEL24240 + Sony A7S shot around Los Angeles on Flickr

Gerry:All you E-Mount people might be interested in this focusing demonstration…

Fernando:It is the first time in the world. We made a timelapse as roasting a chicken. You’ll see how a chicken is roasted in 30 seconds. For the more curious, I leave the question in the air: Why did the chicken turns in the opposite direction as you normally do? The shots are made with Sony A7II and Zeiss Loxia 50 F2

May 4, 2015
Posted in news

Sony now owns 40% of the worldwide sensor market share


The WSJ writes that Sony now owns 40% of the global sensor market:

“Unlike memory chips, making image sensors requires craftsmanship, and that’s not something competitors can copy in the short term,” says Hideaki Miwa, analyst at Techno Systems Research Co. According to the Tokyo research firm, Sony sold 40% of all image sensors last year, up from 35% in 2013. OmniVision’s market share was 16%, followed by 15% for Samsung. Total sales of image sensors grew to an estimated $8.65 billion last year, up more than 80% since 2009. Some analysts say keeping up with demand might be Sony’s biggest immediate challenge. In the long run, Sony could be vulnerable because of its dependence on Apple, which sometimes has shifted suppliers with little warning.  Satoru Oyama, a semiconductor analyst at research firmIHS Inc., says Apple likely would consider buying image sensors for iPhones elsewhere if another company could match Sony’s quality and price.”

via Image Sensor World.

Just a couple of consideration about the Sony sensor strategy on Digital Cameras (based on rumors, news and patents)
1) Sony plans to sell Four Thirds sensor to Olympus (See their new FT sensor at
2) Sony is now expanding their sensor sales to all manufactures. Mamiya/Pentax/Hasselbald use Sony’s 50MP CMOS medium format sensor. Canon uses Sony’s 1 inch sensor on the Canon G7x. Nikon on FF cameras and Pentax on APS-C DSLR.
3) Plenty of patents do disclose that Sony is working on Foveon alike sensor
4) Global Shutter will be mainstream in 2-3 years.

This means sensor in Alpha cameras will remain feature the best tech of the moment for the time being. There is little competition…for now.

May 4, 2015
Posted in news

Sony Tidbits…

The Switch-Nikon DSLR to Sony Mirrorless, 5 Reasons a Photographer Changed, WPPI 2015 w/Jason Lanier

Sony FE 28/2 First Impressions Review (Backgroundblur).
Sony World Photo Winners (Worldphoto).
1$ solution to all the light leak adapter-related problems (SonyAlphaForum).
Sony ILCE-7M2 a7 II review at Photoreview.
New Close Focus adapter by Kipon.
Rétro Photo – Sony Mavica : des balbutiements à la réalisation (Focus Numerique).
Firmware update for the FDR-AX100 4K camcorder (Sony Support).
Kinogrip launch new Kinohandle and wired trigger solution for Sony a7S (Newsshooter).

May 3, 2015
Posted in news

Some cool tidbits: TCST tests Rebel and says you should buy Sony. And a special 180,000$ lens on BH.


Quick tidbits of some weird/strange news:

1) Big LOL: TheCameraStoreTV tested the new Canon rebel and they kindly recommed to buy the Sony A6000 instead (see youtube video from min. 11:20 here).

2) Big $$$ for a 1,200mm lens: The most expensive lens you can buy for your FE cameras is that used(!) 1200mm f/5.6 Canon listed at BHphoto (Click here).

3) 2450mm f/8 NASA lens: Much cheaper and much more tele is that $33,500 NASA lens listed on eBay (Click here).

May 3, 2015
Posted in news

This week SAR readers photos selection.

Marc Galer on SonyAlphaForum
I am of the firm belief that there is no such thing as ‘good weather’ for taking a photograph. Even a grey day with drizzle offers an opportunity to capture an interesting image. This was captured with Sony’s FE24240. A great choice as a walkabout lens when you don’t really want to be changing lenses when it is raining :-)

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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