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November 13, 2014
Posted in news

Sony will launch a “White-Christmas” A6000 edition.


Sony just announced the Sony A6000 White Christmas edition that will go on sale from Mid December. Pity that it will go on sale with a Silver (and not a better matching white) 16-50mm kit lens. Price of the camera+lens will be $1,099. Don’t know you but I would rather spend $150 less and get the Black A6000 double(!) lens kit for $948 at Amazon US instead.

The new White version is listed at Sony UK and Sony Germany.

Sony A6000 store link list:
Sony A6000 at Amazon, Adorama, BHphoto, SonyStore. In Europe at Sony DE, UK, FR, IT, ES, AT, NL, BE, CH, FI, SE, PT, WexUK.
Silver A6000 at Amazon US, BHphoto, WexUK.
Sony A6000 with lens at Amazon, Adorama, BHphoto, SonyStore, Sony Canada, WexUK.
Silver A6000 with lens at Amazon US, BHphoto, WexUK.
Sony 70-200mm FE at Amazon, BHphoto, SonyStore. In Europe at Sony DE, UK, FR, IT, ES, AT, NL, BE, CH, FI, SE, PT
A6000 Gariz case on eBay in Black (Click here), Brown (Click here), Camel (Click here) and Red (Click here).


November 13, 2014
Posted in news

Hasselblad about Design center closure: “will not have any effect on our production or product portfolio”


As you know recently we reported about the closure of the Italian Design center responsible for the Hasselblad Lunar (here on eBay), Stellar (here one Bay) and the Hasselblad HV (here at BHphoto) design. DPreview now reports:

Hasselblad has responded to our questions about the design center closure. It confirms that the center has closed, but states that it ‘will not have any effect on our production or product portfolio’. It appears that while the northern Italy facility is gone, the re-badged Sony cameras may be here to stay.

To me it still sounds very clear that those rebadged Sony design strategy failed and will not continue. They may keep current production but If they close the design center…I do not think they will make new kind of luxury designed Sony cameras. But I may be wrong with my logic… :)


November 13, 2014
Posted in news

Still no word from Sigma about the exact 50mm ART A-mount shipment date.

Bildschirmfoto 2014-10-20 um 14.51.57

Sigma managers if you are reading this: Can you please tell us when you plan to ship the amazing 50mm f/1.4 ART A-mount version? It’s now quite a long time Amazon says shipping in 2-6 months :(
Recently Gordon from Cameralabs wrote:

The new Sigma 50mm f1.4 ART is a truly excellent lens which comfortably out-performs anything costing even twice the price. It sets a new standard for 50mm lenses and easily earns our Highly Recommended award.

This is likely the best A-mount lens you can buy and it’s pity Sigma is letting us wait so long to get it.

The A-mount lens can be preordered in USA Amazon (Click here) at BHphoto (Click here) and Adorama (Click here). And in Europe at WexUK (Click here) and WexDe (Click here).

November 12, 2014
Posted in news

rumor coming soon :)

I swear this isn’t intentional guys! Just got an image from an INCREDIBLE new Sony APS-C sensor. I don’t know if it’s true as I didn’t get it from trusted sources. So once again, please stay tuned. Will try to get 30 min off from work to post it as early as I can. This is SR3!

Again, I swear, this is not an intentional tease! I really got the rumor while I am busy at work! Really strange how things do happen sometimes…

One more thing: If true this is a MASSIVE improvement in terms of image quality! GAME CHANGING. Wanna bet I am right? Stay tuned 😉


To not miss any of the (I promise you) damn exciting rumors follow SAR here:

RSS feed:




November 11, 2014
Posted in news

SR5 coming soon. Stay tuned today!

I finally got some top reliable info from my best sources about the next VERY BIG Sony announcement which will take place in 2-3 months already! Stay tuned on SAR I am writing about it now and likely post it around 12.30-13.00 London time (I am at work now and need to wait for the break to write the rumor). I only got some first very general info but at least it gives me a 100% reliable idea of what to expect! I know I should not tease you with those kind of posts but I am so excited about what I heard…so let me do that mistake :)

To not miss any of the (I promise you) damn exciting rumors follow SAR here:

RSS feed:




I also would appreciate if you can retweet and like the post you…like. This helps me to fight back all those sites copying my news without to mention me as a source :(

P.S.: And join our SonyAlphaForum because that will be THE place to discuss all Alpha stuff news and rumors in detail.

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