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October 12, 2015
Posted in news

Loxia 21mm f/2.8 FE officially announced! Lens specs and images!

This is the new Loxia 21mm lens!

Here are the full Loxia 21mm f/2.8 lens specs and images! Here is the news roundup:

In USA at BHphoto.
In Europe at Fotomundus.
Price: USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).* and shipment start in December.

Full loxia review by Alexander Wätzel

Image samples:
On Flickr.

Loxia discussion on SonyAlphaForum.

Press text:
Full press text here on SAR.
The lens has just been announced at

Interesting tidbits:
The new Loxia lens is expensive but still cheaper than the new Milvus 21mm f/2.8 lens ($1850 on BH).

Sorry, there are no polls available at the moment.


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October 12, 2015
Posted in news

Press text: ZEISS Loxia 2.8/21: Wide-angle jewel for full-frame mirrorless!


In USA at BHphoto.
In Europe at Fotomundus.
Price: USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).* and shipment start in December.

Here is the official Zeiss 21mm Loxia press text from Lenspire:

The ZEISS Loxia 2.8/21 is the youngest offspring in the Loxia family of lenses.

Loxia 2.8 21mm0488_4c

“Since the Sony α7 series has been stirring up the photography market, the calls for a powerful super wide-angle lens were growing ever louder. For many photographers such a lens is the missing tool in their gear. ZEISS is now meeting that demand with the Loxia 2.8/21,” said Christophe Casenave, Product Manager at ZEISS Camera Lenses.

The Loxia 2.8/21 offers trusted features that combine traditional photography and modern technology. Lens data (EXIF) and focus movements are transmitted by the electronic interface. If desired by the photographer, this activates the magnifying function of the camera. For the sophisticated photographer who does not want to leave all the work to the camera, there are many opportunities to compose thanks to the lens’s precise manual focusing with end stop and the mechanical setting of the aperture (aperture priority mode for the working aperture). As a result, photographers can take advantage of all the possibilities offered by modern compact system cameras with an electronic viewfinder.

Loxia 2.8 21mm

Optimal for different types of use

With an angular field exceeding 91 degrees (diagonal) on a full-frame camera, nature, landscape and architectural photography are the specialty of the Loxia 2.8/21. An exact infinity setting is a critical factor particularly in landscape photography. Here, the precise manual focusing of the ZEISS Loxia 2.8/21 supports the user enormously. Furthermore, the lens enables creative, naturally proportioned images with a low minimum object distance of just 0.25 meters. Because of its compact construction and the low weight, the Loxia 2.8/21 is also the perfect choice for travel and street photography.

You can find the high-res photos taken with ZEISS Loxia 2.8/21 on Flickr.

ZEISS Loxia lenses for video

Loxia 2.8 21mmThe mechanical deactivation of the aperture click stop for infinite aperture settings (de-click), which already came with the Loxia 2/35 and Loxia 2/50, is also found in the new Loxia super wide angle. This gives ambitious videographers once again a tool that offers optimum creative potential. In addition, the smooth focus operation with a rotation angle of 90 degrees allows for fine variations when focusing video cameras with E-mount, such as the Sony PXW-FS7 or PXW-FS5. “The identical external diameter of the ZEISS Loxia lenses across all focal lengths additionally simplifies the changing of lenses during shoots, so accessories like a follow focus don’t need to be readjusted,” added Casenave.



Newest optical design with robust construction

Loxia 2.8 21mm
Specially developed for digital sensors, the newly calculated Loxia 2.8/21 consist of 11 lens elements in nine groups. The underlying optical design is a Distagon type. High resolution along the entire image field, low distortion and color fringing, and an appealing bokeh – especially at the maximum aperture of f/2.8 – round out the exceptional features of this lens.

 “It’s a small jewel offering outstanding optical performance,”

said Casenave, summarizing the qualities of the Loxia 2.8/21.

As is usual, the impressive mechanical quality and robust barrel are also part of the excellent features of the new Loxia. Made entirely of metal, the barrel protects the lens and can withstand the rugged everyday situations that professional photographers face, thereby ensuring a long product life. Like the other Loxia lenses, the filter diameter is 52 mm. Finally, a special weather protection on the lens mount protects the lens from spray getting between the camera and lens.

Loxia 2.8 21mm

Price and availability

The Loxia 2.8/21 will be available worldwide starting December 2015. The lens shade is included with delivery. The recommended retail price is USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).*

Further information and technical data:

* Status 12.10.2015

October 11, 2015
Posted in news

New Sony stuff: FDA-EP16 Eye Piece to ship on October 16. New Wieldy 3-Axis Handheld Stabilizer.


Sony Japan announced the new Eye Piece FDA-EP16 will ship on October 16. You can preorder it at BHphoto (Click here). The new Eye Piece is less protruding than the EP15 version.


Chinese stabilizer manufacturer Wieldy offers a budget 3-axis electronic gimbal with brushless design for Sony A7 series cameras.  You can get it on
eBay for $499 (Click here).
The new handheld stabilizer features an extreme light weight of 778g and can be operated in 2 modes: Follow mode or Lock mode. The gimbal can afford a maximum payload of 850g and proved to be compatible with Mirrorless cameras including but not limited to Sony A7 series and NEX series cameras.

October 11, 2015
Posted in news

This week SAR readers photos selection.

Marc Alhadeff on SonyAlphaForum.
Male portrait
shot on the Sony NEX-7.

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

October 10, 2015
Posted in news

Exclusive on SAR: New Voigtlander 10mm f/5.6 specs and optical lens design.


The probably most interesting lens from yesterdays Voigtlander announcement is the completely new Full Frame 10mm f/5.6 lens designed specifically for E-mount. And SAR is the first site publishing the full optical design and spec table:




The other two lenses are:

• 12 mm F 5,6 Ultra-Wide-Heliar. Based on the current M-mount version (here on eBay). Optimized for the digital cameras on the E-mount version!
• 15 mm F 4,5 Super-Wide-Heliar. Based on the current M-mount version (here on eBay). Optimized for the digital cameras on the E-mount version!

Let us know what lens you are considering to buy! Vote here at SonyAlphaForum.

Lens image also posted on

October 10, 2015
Posted in news

Sony Tidbits…

Sony Distagon FE 35mm f/1.4 T* ZA Lens Review

Today Gold Box deal on the Wallimex 12mm f/2.0 APS-C E-mount lens at Amazon Germany.
Super low price on the Sony A7II at Amazon Italy (Click here).
Sony USA Customer Support sucks (SonyAlphaForum)
Back to Full Frame after decades (SonyAlphaForum).
Batis hands-on at Itmedia.
Sony RX100 Mk IV review by Ken Rockwell.
FE 90mm F2.8 Macro G OSS review at
Sony to enter the drone market with a high speed model (TheNakedCamera).

Henjo:I shot another slo mo video with my RX100 IV. I shot the whole thing at 480fps. I love this camera! Hopefully your viewers find it interesting.

Affinity:We have shot a recent wedding video using the RX100 IV as camera B and we just love the slow motion feature on this little camera; as did the client :-) Please check it out and share:

October 9, 2015
Posted in news

Official! Voigtlander launches three new wide angle native Full Frame E-mount lenses!

The current M-mount 12mm Heliar (image on top) will be available in Spring with native E-mount.

It’s official! Vogitlander just announced that they will launch three native Full Frame E-mount lenses!

• 10 mm F 5,6 Hyper-Wide-Heliar. Newly designed for E-mount!
• 12 mm F 5,6 Ultra-Wide-Heliar. Based on the current M-mount version (here on eBay). Optimized for the digital cameras on the E-mount version!
• 15 mm F 4,5 Super-Wide-Heliar. Based on the current M-mount version (here on eBay).

All three lenses have a de-click feature just like the Zeiss Loxia lenses!

Let us know what Voigtlander lens you would buy! Vote the Poll at SonyAlphaForum (Click here).


Here is the official press text:

Committed to highest quality—Lenses, that support latest camera technologies with high precision mechanics: the brand new Voigtländer lenses.

Sony E-Mount
In Spring 2016 Voigtländer will release a brand new, much-anticipated line of Sony-E-Mount lenses, that can be used on Sony E-Mount cameras without an adapter.
According to the tradition of Voigtländer the first three lenses of this new lines are covering an extreme wide angle range and are perfect for landscape and architecture photographers:

• 10 mm F 5,6 Hyper-Wide-Heliar
• 12 mm F 5,6 Ultra-Wide-Heliar
• 15 mm F 4,5 Super-Wide-Heliar

While the 12 mm and 15 mm lenses are already available with a VM-Mount the 10 mm focal length is completely new. As these extreme wide lenses are challenging a fast and smooth communication between lens, camera and photographer, which is extremely important.
If enabled the camera changes automatically in magnifying mode during focusing which allows highest accuracy. All lens-relevant data such as focal length, aperture and focal distance are transmitted to the camera. This data is shown in the view finder/display and used for metering and image stabilization.
The selective aperture control system for full frame is used for the first time in this lenses—a vital feature for film makers as it allows a step less and soundless aperture control.

Voigtländer continues its VM-Mount digital optimization with the new 12 mm F 5,6 Ultra-Wide-Heliar III. Additionally Voigtländer will also release the new 10 mm F 5,6 Hyper-Wide-Heliar with VM-Mount.

Release date:
All new lenses will be available in Spring 2016. For further information please visit our website again at a later date.

Source: Vogitlander.

Full lens discussion at SonyAlphaForum.

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