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November 20, 2013
Posted in news

Sony and Olympus will share mirrorless distribution and tech.


All the best Olympus E-M1 tech explained by TheCameraStoreTV

In an interview at with Olympus president Sasa confirmed at JP (Click here) that Sony and Olympus will tighten their relation ship in the mirrorless camera business. In Short this means that they will share components between their cameras to lower the costs. And also integrate the distribution network.

In short, what are the tech Olympus can hand over to Sony? Here is a list:
– The great 5 axis on sensor stabilization (likely coming on the new generation A-mount cameras in February)
– Their contrast autofocus tech
– Their Zuiko Lens design epxerience
– Their JPG engine (which is a tiny bit better than the Sony engine)
– The freezproof body design (see the new Olympus E-M1).

I have to say this is a nice list of things we need to get built-in in our future Sony cameras!

November 19, 2013
Posted in news

Tokina 11-16mm f/2.8 lens now coming with A-mount.

Tokina Japan just announced that they will launch the new Tokina 11-16mm DX II A-mount lens on November 21. This is an APS-C lens and sells for $549 in Canon/Nikon mount (here at BHphoto).

November 19, 2013
Posted in news

Sony A9r and A6r without EVF (rendering by Xitek).

I guess quite many SAR reader would like to have an A7r alike camera without that EVF bump on top. The Chinese friends over at Xitek designed it especially for you to show you how it would look! Obviously this is a pure imaginative rendering but I am sure some of you would like it to see as a REAL thing!

On top you see a so called A9r. And here below the more NEX-7 alike A6r camera:


And here another version:

November 16, 2013
Posted in news

Sony TidBits…

Sony 300mm f2.8 SSM G Series II Lens Review

Sony E 35mm f/1.8 OSS got reviewed at Photozone:

The Sony E 35mm f/1.8 OSS is certainly one of the more interesting prime lenses in the Sony NEX lineup. Even when ignoring performance aspects, the very high speed in conjunction with the optical image stabilizer (OSS) are exciting value propositions for users who are intending to go beyond snapshots. The good news is, however, that the lens is also capable of producing quality images.

Minolta 35mm f/2.0 review by Ken Rockwell.
Minolta 35mm f/1.4 review by Ken Rockwell.
Minolta 28mm f/2.0 review by Ken Rockwell.
Sony NEX-5t first impression review Imaging Resource.
Sony NEX-5t test at (part two, french).
A7r image samples by LetsGoDigital.
Sony EXview HAD CCD II Explained (Youtube).
QX10 and QX100 test at Stiftung Warentest.
Sony A7 image samples at Digitalcamerareview.
Sony NEX-5t review at ThePhoBlographer.

Jorge:As you know, Sony has decided to change all branding for their cameras to “Alpha”. Having said that, with Sony becoming a prominent player in the photo industry and introducing revolutionary new products it was only a matter of time before a dedicated site for the Sony cameras images was brought up online. I invite you to join if you have not done so yet and begin posting your photos there for free.

Anonymous: “I have do some test on the New DXO Optic Pro 9 “Prime” Noise reduction on A77. I think the result is impressive, it effectively remove the High ISO Noise problem from A77. The only disadvantage is the processing time is a bit too long. 6mins for 36Mp D800 Raw file, 4mins for 24Mp A77 Raw file. I have post the compare images in the forum:



November 14, 2013
Posted in news

Guest post: full frame e-mount roadmap (by Vlad)

SAR note: This is a readers guest post. If you want to write an article on SAR just contact me at Thanks!


Full frame e-mount roadmap discussion by SAR reader Vlad.

Note: The following is a speculation, based on current rumors. It should simply serve as a conversation starter and shouldn’t be taken too seriously. Today’s topic is the full frame e-mount roadmap

It looks like the different colors denote different lines of lenses, i.e. Sony Zeiss (blue), Sony G (yellow) and the regular Sony (grey). If that is correct, Sony is trying to present the ILCE line in its best light during the introduction, but there will be more affordable Sony lenses coming towards the end of 2014.
There are 3 upcoming lenses (mid 2014), that we can more easily speculate on, as they are described to some extent in the roadmap:
1. Sony Zeiss ultra wide angle F4 zoom – based on the current offerings and the speed indicated here, it’s already pretty clear that they are going for size reduction. I’d expect at best a 16-35, but probably something shorter and I don’t think they’ll go wider than 14mm.
2. Sony Zeiss fast prime – nice job of leaving that wide open. If we still consider that the grey lines are Sony lenses, it means that there won’t be many Sony Zeiss ones coming for some time, so something around 85mm makes the most sense (given that we already have a 35 and 55) and I won’t expect anything faster than F2. I wouldn’t be surprised to see an F2.8.
3. G macro lens – here we can expect everything. Given the G denomination, I don’t think it will be anything short, a good entry for a first macro lens for a system that Sony obviously wants to make look good, makes me think of a 100mm. Easily F4. Or faster and shorter, 60mm F2.8?
As to the upcoming Sony offerings, it seems probable that they will fill in the gaps (such as a wide prime), but also provide budget alternatives to the Sony Zeiss lenses and include stabilization for some.
On the high-end, the new family of Zeiss manual lenses (not Sony Zeiss), will probably be of big interest to many, but I expect really high prices for those.
What do you think about these assumptions and what Sony or Zeiss lenses would you like to see most, come end of 2014 and through 2015?

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