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May 14, 2013
Posted in news

New Zeiss Touit video. And shipment start on June 3th.


The video on top is the official Zeiss lens presentation. New image samples (shot on Fuji X) at DSLRmagazine (google translation here) and at ePhotozine (here and here). And there is also a new precise shipping info. The new Touit lens will ship on June 3 according to BHphoto (Click here).

As you know on Sunday DSLRmagazine (google translation here) posted the full lens reviews and said that this are “state of the art” lenses. You get what you paf for!

Zeiss preorder links:
12mm f/2.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.
32mm f/1.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.

May 11, 2013
Posted in news

Sony TidBits…

Sony A99 – DSLR Fast Start (part 1)

Speed Booster sales info in Japan at
First Look: Rokinon 24mm f/3.5 Tilt-Shift. Part 1 and Part 2.
Nex-6 and Zeiss 2/35 Biogon (part 1) at PreferredAperture.
Sony 20mm E-mount lens test at
Sony A58 review at Trustedreviews.
Firmware update Ver.2.00 for HDR-AS10/AS15 (Sony UK).
Wedding Photography with an (NEX) APS-C Sensor… Is It Possible? 500px.
Unlimited Creative Possibilities: The Sony F5 and F55 Cinealta 4K Cameras at The Studio-B&H Technology Center (BHphoto).

Deniz:Everyday we put a photo with exif and equipment info which was taken by a Sony Alpha and publish them and If it is possible could you write this news from your site, our aim is to be known by everybody that Turkey have Sony Alpha users.

Agostino:Hi, I just wanted to report you that the Italian photo magazine NADIR ( has recently published good tests of A37, Nex6, Nex7, RX1 cameras. For your Italian readers can be a good read. :-)

May 10, 2013
Posted in deals, news

Mitakon “Lens Turbo” in Stock and for sale on eBay.

Finally it’s here and in Stock. The Mitakon Lens Turbo Adapter 0.72x Focal Reducer Nikon F Ai-s to Sony NEX camera is now shipping on eBay (Click here).

The official press release can be read at Mitakon’s website. To get automatically notified when new Lens Turbo will be for sale on eBay just save this search in your Slidoo account.


May 9, 2013
Posted in news

Sony makes profit after 5 years! Sells less compacts and more system cameras. And expects to sell more High End cameras.


The full financial report from Sony can be downloaded at The slides are available here:

The overall company results: The good news is that for the first time since 2008 Sony made a net profit of $458 million.

Imaging Division: Sales decreased 4.1% year-on-year (a 7% decrease on a constant currency basis) to 730.4 billion yen (7,770 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of compact digital cameras reflecting a contraction of the low-end of the market as well as a significant decrease in unit sales of video cameras reflecting a contraction of the market, partially offset by significantly higher sales of interchangeable single-lens cameras and the favorable impact of foreign exchange rates.

Outlook for the Fiscal Year ending March 31, 2014: For March 2014 Sony expects to increase the sales and operating revenue by a +10.3%. The Imaging division should grow to: “Overall segment sales are expected to increase due to a significant increase in sales of broadcast- and professional-use products and interchangeable single-lens cameras. Operating income is expected to increase significantly due to the impact of the increase in sales.

Management focus and topics: In the imaging division Sony has implemented investments for growth such as expanding production capacity for its cutting-edge and competitive CMOS image sensors.


SAR general summary: Sony knows well that to grow in the digital camera market they have to focus on the high end professional market. That is their goal. The NEX system is selling well and sales should increase in this year (thanks to the new NEX-7 successor and new NEX lenses). But it’s the future Full Frame Alpha and NEX strategy that will mark the success or fail of their goals. Can’t wait to see what kind of (game changing?) products they will announce in early 2014!!!

May 8, 2013
Posted in news

Zeiss 50mm macro coming on October 1!

The 12mm and 32mm Zeiss primes will ship in 6-8 weeks according to BHphoto (Click here). And for the first time they also list the new Zeiss 50mm macro with shipment expected on october 1 (Click here to see). Some image samples shot on on NEX cameras can be found at More images on Fuji cameras can be seen at SystemKameraForum and at FujiRumors.

Zeiss preorder links:
12mm f/2.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.
32mm f/1.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.

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