Sony is doing a lot of money with lenses from another company…..Tamron!

Sony holds 15% share of the Tamron company. And in their latest financial report Tamron shows impressive numbers

Operating income increased significantly, rising 4.4 times from the year-ago level
Particularly “sales of products for mirrorless cameras increased significantly”
Forecast has been revised upwards too.

You see? It’ ain’t that hard folks: You make good products and people will buy them! Can’t wait to get my hands on that 35-150mm f/2.0-2.8 lens!

 

Sony Tidbits…


I TRIED OUT THE SONY A7C – Is it the best VIDEO & TRAVEL Camera?

Tamron 17-70 mm f/2.8 Di III-A RXD | Lichtstarkes Zoom im Praxistest (ValueTech).
Sony FE 50mm F2.5 | G Definitive Review (Dustin Abbott).
Underwater Photography Composition Basics, Part 2 (42West).
SmallRig Mini Matte Box Perfect for Mirrorless Cameras (David Oastler).
The Lens Every Photographer Should Have and Use: The 35mm (Explora).
Widest Zoom lens ever! 10-18mm Laowa (Matt Granger).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

Financial Times: “Behind the Tokyo Olympics: Sony cameras take on Canon and Nikon”

Financial Times wrote an article (visible for members only) where they describe how Sony is gaining traction over Canon and Nikon. And YMcinema wrote an article about how “Sony Alpha Cameras Conquered Tokyo Olympics’ Underwater Imagery”.

Plenty of important photographers use Sony gear at the Olympics. This includes Associate Press photographer Felipe Dana that shared some image o his IG stories:

Sony Tidbits…


The best fisheye for your APSC & M43 camera? TTArtisan 7.5mm f/2

Choose your own adventure with Techart’s E-mount to Z-mount adapter (Dpreview).
Amazing Blade a7siii cage from YC ONION (David Oastler).
Sony Officially Warns about CIS Laser Damage (Image Sensor World).
Sony FX3 Review – Best Compact Video Camera of 2021? (TheDigitalDigest).
Sunlight in Photography (Explora).
5 Ideas to Capture Forced Perspective (42West).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Digital Camera Market Share 2020: Sony gains 1,9%

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data. Here are the market share changes compared to 2019. This includes all kind of cameras (compact, DSLR and Mirrorless).

 

via nikkei