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Sigma 28-70mm F2.8 – I was WRONG about this lens (Chris Brockhurst)
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10 Best Gifts for Food Photographers (Explora).
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POLL: Will you consider to buy the first f/2.0 zoom announced by Tamron?

Preorders (only listed yet):
35-150mm at BHphoto.
28-75mm II at BHphoto.

We finally got our first zoom that starts at f/2.0. This is an impressive achievement from Tamron. We have no details about the image quality and the price of the lens. ut let’s assume price isn’t crazy and image quality very good, I wonder:

Will you consider to buy the new Tamron 35-150mm lens?

  • Yes! (76%, 3,455 Votes)
  • No. (24%, 1,090 Votes)

Total Voters: 4,545

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Tamron announced the development of the new 35-150mm f/2-2.8 Di III VXD FE lens and the updated 28-75mm f/2.8

Preorders (only listed yet):
35-150mm at BHphoto.
28-75mm II at BHphoto.

Today Tamron announced the development of two new FE lenses. The first is the 35-150mm f/2-2.8 which also marks a world’s first for E-mount: It’s the first zoom with a f/2.0 aperture! And the second lens is the updated version of the 28-75mm f/2.8. Here is the press text:

TAMRON Announces the Development of the World’s First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2

A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range

August 4, 2021, Commack, NY – Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021.

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

(Functions of TAMRON Lens Utility)

  • Focus Set Button settings
    • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
    • Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
    • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
    • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button
      *The function of Focus Set Button can be cleared
  • Focus Ring settings
    • MF Ring Rotation: Change the rotation direction of the focus ring
    • MF Method: Choose the method of focus operation when using the focus ring
  • Firmware update

TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization

August 4, 2021, Commack, NY – Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021.

Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) featuresThe 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

(Functions of TAMRON Lens Utility)

  • Focus Set Button settings
    • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
    • Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
    • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
    • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button
      *The function of Focus Set Button can be cleared
  • Focus Ring settings
    • MF Ring Rotation: Change the rotation direction of the focus ring
    • MF Method: Choose the method of focus operation when using the focus ring
  • Firmware update

Main features

1. Best image quality in standard zoom lens class

2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus

3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups

4. New design provides enhanced texture and greater user-friendliness

5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

via Dpreview

Live stream: Sigma 150-600mm FE announcement

Today we will get the new 150-600mm FE lens. Follow the live stream above!

Specs:

  • lens configuration of 25 elements in 15 groups
  • minimum shooting distance of 58cm-280cm
  • maximum shooting magnification of 1: 2.9 (at 180mm), and 9 aperture blades (at 180mm). (Circular aperture)
  • filter size φ95mm
  • size φ109.4×263.6mm
  • weight 2100g (including tripod mount)
  • teleconverter (TC-1411 / TC-2011) seems to be compatible.
  • 170,000 YEN excluding tax
  • UK price will be 1199 pounds

Leaked image:

7 Artisans 60mm F2.8 Macro II available on Amazon (and first review by SonyAlphablog)

The new 7Artisan 60mm f/2.8 Macro II APS-C E-mount lens is now available at Amazon US, Amazon DE, Amazon UK.

SonyAlphablog published the full lens review and concluded:

The 7 Artisans II is a significant upgrade from the 7Artisans 60mm F2.8 Macro in term of ergonomics, color rendition, level of Ca and flare but not very much in term of sharpness. Globally results are very good in macro but a bit less for portraits. The build quality is good and the lens is quite light. Price is very reasonable. The main drawback is the focusing ring that has only 10° between 1m and infinity