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September 28, 2016
Posted in rumors

(SR3) Will Sony announce a new 100mm f/2.8 STF lens in October?

Image above shows the Sony 135mm f/2.8 STF A-mount lens (Image from Jörg Haag on SystemKameraForum).

Back in early August Kakaku reported about a news shared by Sony lens designer Mr. Motoyuki Otake. He said a new FE mount STF lens was under development. I have no solid info about the lens specs yet. But I got this from an Asian source:

FE STF 100mm F2.8 T4.5
Look forward to it!

Let’s hope he is right on this!

For those of you who don’t know what “STF” stands for. This is the description copied from BHphoto:

Sony’s Smooth Trans Focus (STF) technology has a very unique effect on defocused light sources, changing the way defocused areas appear depending on how it is adjusted. Smooth Trans Focus (STF) employs a special “apodization” element that controls the parts of the image that are not in focus. This does not affect the focused part of the image, only what is out of focus, and is set independently from the camera’s focus and aperture via the STF ring.  

September 27, 2016
Posted in rumors

Additional info on the Kimio Maki interview: We have to create a new E-mount camera to match the X-T2 autofocus speed.


Image via Camerasize

Autofocus speed and reliability is certainly one of the key aspects for a camera success. And Sony manager Kimio Maki confirmed the next E-mount cameras will have to increase the performance in that aspect. Amateur Photographer asked him:

Are fast-focusing mirrorless cameras like the Fujifilm X-T2 a threat to Sony Alpha 7-series customers?

Kimio Maki Answer: Yes. In terms of speed we have learned a lot from Fujifilm, Canon and other competitors. There’s still a lot more to learn of course and we don’t have the same kind of weapon right now. We have to create something new.

Sony A99II preorder links:
In USA at BHphoto, Adorama and Amazon.
In Europe at Calumet Germany and WexUK.

September 27, 2016
Posted in rumors

Sony Tidbits…

Hidden macro mode with the Sony E 10-18mm f4 OSS

Full list of todays Gold Box deals at,, Bhphoto, eBay and
Why I believe the Sony A7Rii is the best full frame camera vs d810 & 5D4 (Reddit).
Airpixel labs air commander for sony mirrorless cameras (BrianSmith)
Laowa 15mm FE first impressions by ThePhoBlographer.
Why a Sony Mirrorless user needs to know about ‘Setting Effect’ (Youtube).
Laowa 105mm review by Ken Rockwell.
To write a guest post on SAR follow the instruction on that page.

Scubapix: Nauticam’s all new Atomos Shogun Housing that has now been revised and improved and 4K external recording has never been easier.

Stanley:For SAR Readers selection, not sure if this is fair since it’s a “collection” of photos, but this was shot w/ the A7s II with a Canon 17-40mm F4 and a 24-70mm F2.8 on my vacation to Maui this past week.

Tanveer: Once again I am back with a Sony A7 and Sony RX10M2 shot timelapse. It was shot in the upper Himalayas at 15000ft over 10 days and nights.


September 26, 2016
Posted in news, rumors

At last! Sigma CEO says they will make FE lenses!


The president of Sigma Mr. Kazuto Yamaki just openly said that they will make Sony FE lenses in the future! In an interview with Focus Numerique (translation here) he stated:

“The future of EF mount is beaming. So yes we will come out of FE mount objectives in the future.”

Sigma recently launched new Cine lenses with E-mount. But what Mr. Kazuto Yamaki is referring in the interview are special FE designed “normal photography” lenses.

September 19, 2016
Posted in rumors

Sony press event at 15:00. Come on Sony surprise us :)


Today almost all companies will announce their new cameras at the Photokina stand. But there could be one notable excpetion…Sony.

Sony is known for not announcing new cameras at such big shows. They did the same two years ago at the last Photokina show and they did it this year at the other big shows like CES and CP+. It’s really strange to see them do one hour conference in front of the worldwide press and announce…nothing. Sony said they are doing that because they want to get full press coverage by releasing new products off the show. But still, not sure it makes sense for classic photography shows like Photokina. So please dear Sony, for once surprise us and give us some great stuff today :)

Here is the full press conference list via MR:

12:30 Berlin time Panasonic (G80, FZ2000, LX10, GH5 pre announcement, new lenses)
14:00 Berlin time Canon (nothing new to announce, they will talk about the already announced cameras)
15:00 Berlin time Sony (probably nothing new to announce. If there is something new than maybe the A9?)
16:00 Berlin time Nikon (mirrorless surprise?)
17:00 Berlin time Fuji (New medium format camera)
18:30 Berlin time Olympus (E-PL8, 25mm f/1.2, 12-100mm f/4.0, 30mm macro, E-M1II pre-announcement)

One more thing: Sony announced the A7 and A7r cameras at the PDN show in October 16 2013. So that might be the right place for some new camera announcement also because at PDN usually we don’t get new cameras from the other companies ;)

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