The new rumor:
SonyAlphaRumors is pleased to share some new details about the next cameras! Four new APS-C cameras will be announced late August. All those cameras will be in Stock by September!

1) A55 (translucent) 16MP 10FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
2) A33 (translucent) 14MP 7FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
3) A560 14MP 7FPS MF recording AVCHD full hd
4) A580 16MP 7FPS MF recording AVCHD full hd

Those models will replace the actual Sony A550 (which has been discontinued in Japan!).

All four will feature a  HDR 6EV, 15 AF focus point, DOF preview, panorama/3D, ISO 100 (base). Let me say that I expect those cameras to be awesome and real competitor (if not better) of the Canon 7D. Autofocus during video recording is way faster than the Canon, High-ISO very very good and last but not least I like the new design

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The 24mm f/2.0, the 85mm f/2.8 and the 35mm DT f/1.8 will be announced today! The 85mm f/2.8 is a very cheap and good quality fulflrame lens. The 35mm f/1.8 is not a fulflrame lens and is in fact a “copy” of the veyr popular Nikon 35mm f/1.8 (for APS-C)).

The official announcement is expected to be made soon…So follow us on SonyAlphaRumors! Don’t miss any news follow us also on Facebook or/and Twitter or/and RSS feed!

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If you often shop in Amazon US or BHphoto you can bookmark following link:
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According to rumors floating around the web (for example on Thom Hogan and mirrorlessrumors.com) Sony is currently planning to slow down or even stop the development of FF cameras and lenses. We are talking about a long-term decision. This will not affect their short-medium release cycle. We from SonyAlphaRumors also received similar (and confused) rumors but we need to check those with more reliable sources. We should see it positive: I hope Sony folks will express their disappointment with that “possible” and maybe “unlikely” scenario. Let Sony know that you want them to expand their FF camera and lens range! And, I guess this is a good chance for Sony to proove that they are still commited to FF!

To make everyone here feel better, we from SonyAlphaRumors already received very reliable info about the next Fullframe from Sony. So don’t worry!

P.S.: Sony, make me a FF camera with ExmorHD and some new nice Zeiss primes and I will be happy!

Exclusive from SonyAlphaRumors! We received first “hints” that not only the Zeiss 24mm f/2.0 will be announced tomorrow. According to some of our sources Sony is also preparing the launch of two primes (not Zeiss). One is the 35mm and the other the 85mm lens. They should have an affordable price and be relative fasts.

UPDATE: The 24mm and 85mm are Fullframe lenses. I am not sure about the 35mm (is it APS-C or FF?). One new source told me that it is a 35mm DT lens with f/1.8 aperture (Like the Nikon 35mm f/1.8 (for APS-C)). The Fullframe 85mm could have an aperture of f/2.8!

It’s a nice coincidence that the two G primes are both on the upper part of our lens poll results: Click here to see the POLL results

The announcement is expected to be made tomorrow…So follow us on SonyAlphaRumors! Don’t miss any news follow us also on Facebook or/and Twitter or/and RSS feed!

P.S.: I don’t know the final price of the Zeiss 24mm f/2.0 lens. I hope it’s cheaper than the Sony 85mm f1.4 Carl Zeiss Planar T Lens!

Carl Zeiss lenses launched the message on Facebook!

“Sony will present the new Distagon T* 24mm F2 ZA SSM next Tuesday. It is intended to appeal to experienced photographers looking for a large-aperture wide-angle lens of real distinction.
The Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It functions as a wide-angle 24mm lens on full-frame cameras with 35mm sensors, or as a 36mm equivalent lens ideal for general use on cameras with APS-C sensors. Jointly developed with Carl Zeiss, it features the highly-regarded Carl Zeiss Distagon retro-focus lens configuration designed for wide-angle lenses.”

Good news! I hope that it will soon be available for preorder!

By the way…SonyAlphaRumors is also on Facebook (Click here)

P.S.: The best way to support us is by using our links to amazon-adorama or bhphoto (or redcoon-pixmania if you are located in Europe) when you do shopping. Once you click on them and buy something (it doesn’t matter what) we get a small commission for it and you do not pay any penny more!
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There will be a very important press release by end of August (should be between 23 and 31 of August…we don’t know the exact data yet).
1) Sony will introduce the two “translucent” cameras, the A55 (16MPX) and A33 (14MPX) -> (ultra fast autofocus during videorecording, very fast fps)
2) Sony will introduce two new Sony A5xx cameras with ExmorHD sensor. The higher-level camera will also be able to take 3D pictures (and it comes with GPS)
3) Many new lenses. Many current kit-lenses will be updated. The new Zeiss 24mm f/2.0 and Sony 500mm beast will finally come to market.
4) New NEX accessories are expected to be announced (electronic viewfinder???)

More about that cameras and lenses will be published on SonyAlphaRumros during the next days and weeks…so keep following us! (on Facebook or/and Twitter or/and RSS feed

For those of you waiting for the A7xx, A850/A900 firmware upgrade and new Fullframe cameras. Sony seems to feel your pressure and they are working to release them sooner than expected. But I don’t believe you will see the A7xx or new Fullframe camera at Photokina. The firmware upgrade is another story, I hope they will manage it to solve the programming issue which is the cause of the delay.

I know guys, Sony is sometimes very slow in releasing good products but I do believe that all those cameras will bring real and big tecnology improvements!

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Click on picture to enlarge.

I just received following picture from an anonymous source. He said that new Sony NEX colors will be soon available.