Big announcement week: Sigma 50mm f/1.2 announcement within hours and soon after new A1/A7sIII firmware update?

Today is Monday and tomorrow (March 26) at 13:00 Berlin time we will get the new Sigma 50mm f/1.2 E-mount lens. It will be the lightest Full Frame autofocus f/1.2 lens ever made. And maybe after that Sony will also announce the new A1/A7sIII firmware update on March 27 (or ma March 28). this is still an unconfirmed rumor but I still see a fair chance this might happen. There are also announcement from the competition. Nikon will announce the new 28-400mm f/4.0-8.0 lens on March 28 and I also heard about a possible announcement from another manufacturer (no details on this yet).

After this week I wills hare the next bunch of rumors regarding Sony’s mid April announcement! And there is much more to come from Sigma before summer starts…stay tuned ;)

Sigma 50mm f/1.2 lens specs:

  • 38g lighter and more compact than the Sony 50mm f/1.2 GM (Sigma weights 740g and the Sony 778g)
  • The size and chassis is about the same of that of the Sigma 50mm f/1.4.
  • 72mm filter size
  • The lens aperture has 13 blades (50mm f1.2 GM got 11 only)
  • More affordable than the Sony
  • Comes for Sony E and Leica L
  • Announcement on March 26 at 21 Tokyo time (that’s 13:00 in Berlin and 8:0 New York time)

Wild rumors about a firmware update launch on March 28

So far I got NO reliable rumor about the possible release date of the upcoming A7sIII and A1 firmware update. All we know is that Sony said they would launch it from “March 2024 or later”.

The latest super wild rumor I got in my inbox is this one:

I have informations by my Sony dealer that the a1 firmware update will be Launched on March 28th

Fingers crossed this rumor turns out to be real…but like I told you…it’s a wild rumor :(

 

Confirmed: Sony product announcement on April 16/17

Three sources now confirmed Sony will have a product announcement event around April 16/17 (depending on your timezone). So far I only got confirmation about one specific product that will be announced on that day.

To be announced on April 16/17

  • Sony 16-25mm f/2.8 G

Rumored to be announced within the next 2-3 months:

  • Sony ZV-E10II
  • Sony 85mm f/1.4 GM II
  • Sony 24-70mm f/2.0
  • Another E-mount lens (specs yet not known)

I would find it odd if Sony would only announce the 16-25mm G…so I hope at leas one more product of this list will be announced on that very same day. If I could choose I would want that 24-70mm f/2.0 to be announced first :)

I know that the first half of the year is not that exciting regarding the Sony announcements. But like I told major new camera announcement will be coming the second half of 2024! Don’t worry ;)

 

Sony will definitely have a new product announcement event in April!

I am now 100% sure that Sony will have a new product announcement event in April. I am working to get a final confirmation on the date and product(s) announced. But for sure you should NOT expect to get a new A7sIV or A1II…

The most exciting thing we can hope for is to get the 24-70mm f/2.0…but I am not sure this lens is coming yet or before summer.

Competition rumor: As reported on Nikoneye.com on March 26/27 (depending on your time zone) Nikon will announce the new 28-400mm f/4.0-8.0 Z lens!