Continually updated -> Latest rumors and news from the Sony PMA presentation
Dear readers,
as you probably know on Sunday Sony will keep a presentation for the press at the PMA show. We will continually update this post with latest rumors and news. So keep following us here!
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UPDATE 45:
That’s it guys! We will now write a new post with all the previews, hands-on and other details (click here)!
I hope you enjoyed the live-coverage ![]()
Cheers
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UPDATE 44:
Pictures available here:
http://news.sel.sony.com/en/image_library/images/small/consumer/digital_imaging/digital_cameras/dslr/detail?archive=0&page=2
http://news.sel.sony.com/images/large/consumer/digital_imaging/digital_cameras/dslr/PMA_DSLR_onp_lg.jpg
UPDATE 43:
LIVE-> first A7xx pictures!

UPDATE 42:
LIVE-> first NEX pictures (mockups!)

UPDATE 42:
LIVE-> Now he talks about the next Alpha camera which also will use the new Exmor APS HD CMOS sensor. AVCHD compresison Full HD (1080p)
UPDATE 41:
LIVE-> Of course APS-C. Body is very compact!
UPDATE 40:
LIVE-> Masashi Imamura shows the mockup of the new Sony mirrorless camera! It has the Exmor APS HD CMOS sensor.
UPDATE 39:
LIVE -> Sony’s strength “We make our own lenses, sensors and processors”
UPDATE 38:
LIVE-> Masashi Imamura is starting to talk about the A7xx!
UPDATE 37:
LIVE-> Sony is talking about the HX5. So nothing exciting now
UPDATE 36:
Press conference started! We will update you live with all the informations! Teload the page pressing the “F5″ key!
UPDATE 35:
Video of the pre-press conference here! http://www.twitvid.com/4EB29
UPDATE 34:
http://twitter.com/SonyElectronics
Thanks 1001noisycameras.com for finding the link
UPDATE 33:
So here we are. Someone sent us the link to the old Sony CES live stream. It doesn’t look like they will stream the PMA event! This is the ols CES stream ![]()
http://www.ustream.tv/channel/sony-ces-press-conference-2010
UPDATE 32:
No Alpha Fullframe camera at PMA
UPDATE 31:
Confimrs from another source -> A7xx: 1080 30p recording. In Stock soon after the announcement!
UPDATE 30:
40 minutes to go! There will be no Sony Live-streaming from the event. We are watching all the biggest Sony website and forums and if we find something interesting we will link you to them!
UPDATE 29:
One of our source told us that the mirrorless cameras won’t have Built-in IS to make the camera even thinner.
UPDATE 28:
So now we have the calm before the storm.
UPDATE 27:
So, now it is time to find the name of the A700 successor. If you knwo somehting contact us at sonyalpharumors@gmail.com.
Around the web we fins some names A730 or A735. But what will be the real name?
P.S: If someone is on PMA feel free to send us your pictures!
UPDATE 26:
E-mount to A-mount adapter is about $ 200 USD
UPDATE 25:
Editor’s note: Feel free to post our informations on your blog or forum. Anyway I would be happy if you put a link on our website. That’s the best way to support us…thanks!
UPDATE 24:
The Sony A700 successor will be available soon! it is not just a concept camera!
UPDATE 23:
Mirrorless cameras do have in LENS Super SteadyShot!
UPDATE 22: And even more news about the mirrorless cameras!
Body price under 1000 USD
- Have lens 18-200mm about 900-1000 USD (very expensive but similar price of 14-140mm Panasonic)
- 16mm f/2.8 (confirmed)
UPDATE 21: More news about the A700 successor
- Body smaller than the A700
- 2 live view mode as A550
- Sweep Panorama
- Video HD
UPDATE 20:
CZ Distagon T* 24mm uses 72mm filter!
UPDATE 19:
Our rumors were right. And now follow us on twitter! Subscribe our RSS feed!
UPDATE 18: HOT!!!!!!!!!!!!!!!!!
“ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmorâ„¢ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
α DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.
* Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
* Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
* Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
* Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas ”
source: http://news.sel.sony.com/en/press_room/consumer/digital_imaging/digital_cameras/cyber-shot/release/56463.html
UPDATE 17:
FROM VERY TRUSTED SOURCE->
Two of the new Sony mirrorless cameras (The Nex3 and the NEX5) should be available in Q2 (between April and June). In summary: Sony will show you mockups of their new NEX mirrorless interchangeable lenses cameras at PMA. The real camera will be nicer! Also the specs we leaked are not completely exact. I was told the cameras do have better specs!!! That’s damn good news guys!
This are the specs we leaked one week ago (and I let you imagine which part of the specs will be better):
NEX 3
14mp APS-C CMOS
support RAW
3′ LCD,920K
11 point AF
ISO 200 to12800
720p Mp4 and AVCHD
support SDHC
NEX 5
14mp APS-C CMOS
Support RAW
3′ LCD,920K
11 point AF
ISO 200 to 12800
1080/24p Mp4 and AVCHD
Support SDHC
UPDATE 16:
Around the web people is speculating with the A7xx having the same HighISO (12800!) as the Canon 7D
P.S.: I hope Sony managed to archieve better High-Iso results!
UPDATE 15:
Quick speculated comparison between the future two big competitors:
| Panasonic GH2 | Sony NEX7 |
| 14-15 Megapixel sensor | 14 Megapixel sensor |
| 1080 60/50p recording | 1080 60/50i (or progressive?) recording |
| AVCHD at 28Mbit/s | XDCAM at 35Mbit/s |
| Autofocus: contrast autofocus | Autofocus: Sensor based phase detection? |
UPDATE 14:
New Sigma lenses for Alpha mount!
- 8-16mm F4.5-5.6 DC HSM (dpreview)
- 17-50mm F2.8 EX DC OS HSM (dpreview)
- 50-500mm F4.5-6.3 DG OS HSM (dpreview)
- 70-200mm F2.8 EX DG OS HSM (dpreview)
- 85mm F1.4 EX DG HSM (dpreview)
UPDATE 13:
Sony is going to show mockups of the mirrorless NEX cameras. I was told that the real cameras do look better
UPDATE 12:
Never used google translation that much. I am reading chinese korean and japanese forums all the time ![]()
I am also working on the SonyAlphaRumors redesign. I really need to clean up the website!
UPDATE 11:
One of our readers + one chinese source do say Sony is preparing the launch of following lenses (we are not sure all will be shown at PMA):
- Carl Zeiss Distagon T* 24mm f/2 ZA SSM
- 500mm f/4
- 35mm f/2 SAM (i don’t know DT or full-frame)
- 85mm f/2.8 SAM
- Maybe 70-300mm f/4.-5.6 SAM
UPDATE 10:
I am back again (it is early in the morning here in Europe).
UPDATE 9:
It is midnight here in Europe. I will take some rest and check for rumors early in the morning. Tomorrow it is going to become a very exciting day!
P.S.: keep following us! We will update you with every news we found around the web!
UPDATE 8:
One of my trusted sources didn’t give me any specs but he has seen the camera and told me that “I review many cameras…and I really believe the Sony A700 successor will become a Hot-Seller. I would definitely buy one!”
The same feeling has been expressed by the administrator of the Dutch Sony forum: “I think the best APS-C cam I’ve seen in times…Everything, but really all the trimmings…There is really very hard work by Sony to get all this together”
UPDATE 7
Sony product announcement this Sunday at 9am PST (pacific time).
- 5pm London time
- 6pm (or 18.00) Berlin time
- midnight (or 24.00) Tokyo time
UPDATE 6
Sony could show mockups only of the new mirrorless cameras! So probably no real camera yet? We hope some of our trusted sources can confirm (or deny) the rumor soon.
UPDATE 5
We are continually checking around for more news.
If you have rumors/news to share contact us at sonyalpharumors@gmail.com
UPDATE 4
We also expect the new 500mm lens to be finally unveiled. According to one chinese rumor there could be some more lenses (all primes). This rumor has not been confirmed by our soruces.
UPDATE 3
The president of Sony Spain said 3D Cybershot cameras should come very soon (probably at PMA). We don’t know if they will show mockups or market ready products.
UPDATE 2
Sony is going to show us the future camera concepts. This probably includes the pellix mirror based Alpha camera (not confirmed from our sources).
UPDATE 1
The Sony A700 successor is going to be unveiled at the show. The camera records video and includes all latest Sony improvements. We were told that the Sony A7 series will be pretty awesome!


Tob
2 years ago |is the A700 replacement supposed to have a crop sensor or a 35mm format sensor?
admin
2 years ago |I suppose crop but I don’t have specs yet. i am just checking everyhting wit my sources.
(SR3) Chinese lens rumor | sonyalpharumors
2 years ago |[...] IMPORTANT UPDATE: Check our live-coverage post for latest rumors! [...]
AL
2 years ago |Tob, Isn’t the answer obvious? A7xx series will never have FF sensor. An FF camera will be named A8xx or higher.
daniel
2 years ago |these rumors are driving me crazy with anticipation, with only one day to go.
Dulaney Ward
2 years ago |I’m pretty sure that a new 100mm macro will be announced.
Dulaney Ward
2 years ago |And also the long lens that has long been anticipated.
Rob
2 years ago |I hope the A7XX doesn’t have any stupid gimmicky features, but if it doesn’t have mp3 / touchscreen / phone / game console / GPS / wireless internet / accelerometer / Bluray player / satellite radio / corkscrew / multi-gym / metal detector / coke machine / intimate massager / BB gun / defibrillator / business card dispenser / missile guidance system I am going to be SEVERELY DISAPPOINTED!
ieR
2 years ago |A7xx will be a APS-C Alpha flagship, it will not be in FF. some ppl might repeatingly telling each other megapixel doesnt matter, but i really hope the A7xx will start off at least at 16MP.
» Continually updated -> Latest rumors and news from the Sony PMA … RWPS
2 years ago |[...] Visit link: Continually updated -> Latest rumors and news from the Sony PMA … [...]
Andrew Anderson
2 years ago |“Nico” already confirmed that it would be a APS-C with HD-Video tomorrow. Hurray!!!!
Danlo
2 years ago |I just want to see a SMALL aps-c evil camera.. Not interested in one more big clunky camera, we have enough of those..
jvs
2 years ago |What time is the announcement in Sydney, Australia time? So I know whether to stay up tonight or not lol
admin
2 years ago |2 o’clock in the night
Danlo
2 years ago |So, no NEX cameras for at least 6 months or more. Goodbye Sony, it could have been beautiful.
jvs
2 years ago |haha great! I’m staying up then. Thanks admin! =D
wouldnt be able to go to sleep anyway with all the sony hype going on
admin
2 years ago |hehehe JVS!
By the way I am missing Australia. Been there few months ago and I absolutely want visit you again! Cheers
ornic
2 years ago |Why so slow 85? :-/ They want to sell it for $200?
Jiri
2 years ago |XDCAM at 35MBps hahaha that is really quite funny!!
Problably competitor for Sony EX1R?
http://pro.sony.com/bbsc/ssr/product-PMWEX1R/
admin
2 years ago |Hi Jiri! I also can’t believe it
mulan
2 years ago |I hope sony comes with some new mirrorless stuff!
Was waiting for it since june, last year…
If sony does not have new stuff, I probably go for GH2 from panasonic
Jiri
2 years ago |Maybe they could use NXCAM – AVCHD 24Mbps
http://pro.sony.com/bbsc/ssr/micro-nxcamsite/
Well, 5 hours remain here in Prague and I am really excited about new A7xx. Let see.
Olympus and Panasonic rumors » Blog Archive » (SR5) Sony disappoints. Only mockups of mirrorless cameras at PMA!
2 years ago |[...] disappoints. Only mockups of mirrorless cameras at PMA! February 21, 2010 Rumors Write a comment SonyAlphaRumors just found the official Sony press [...]
Disinto
2 years ago |It’s weird, there’s a typo in the official statement (interchange lens).
It’s also weird to have the A700 successor mention ‘as is’ – I mean, they don’t even tell its name, just that it’s the A700 successor.
admin
2 years ago |Disinto -> Yes it is strange…
ornic
2 years ago |This press-release is not accesible via menu. So, there is two possibilities:
1) it’s a very good fake
2) it’s unfinished text not intended to be exposed to the public
Disinto
2 years ago |Ornic – definitely option 2. It originates from a Sony website, so that can’t be a fake. Note the absence of the newly released A450…
Phil
2 years ago |I don’t like the fact that they list the A700 successor as a concept model. This could mean a RTM version in Q3, Q4 or later (which however would match some other statements and interviews, putting the A700 successor off till maybe even 2011). In any case it will be extremely nice to see what features and improvements the A7xx will have, whenever it will be released.
Disinto
2 years ago |Phil – exactly my thought. I’ve been hanging on for months to replace my ageing D5D, and I just can’t wait anymore…
ornic
2 years ago |Disinto, even microsoft.com was defaced. Putting a file into site DB is much easier and safer.
Disinto
2 years ago |True, but it’s just before an official announcement, so we can safely say that it’s an unpublished draft statement
AL
2 years ago |Phil, given that more than a few sources (including the dutch site) claimed to have really liked A7xx, there is probably to it than just a concept on the paper. It will be released way before 2011 (Q2 or Q3).
citrus
2 years ago |It’s show time!
anything new?
Chris_Hansen
2 years ago |ï½·ï¾€â”â”â”â”â”â”(゚∀゚)â”â”â”â”â”â”!!!!!
jim r
2 years ago |Clever marketing – $200 to adapt A-mount, but then you’d have no IS because e-mount is lens-IS? Always a way to make another sale. We shall see!
And too bad about 450, it flies against their “shotgun-pellet” strategy to hold one body apart.. I expect it will arrive inevitably.
citrus
2 years ago |can E-mount to A-mount adapter make A-lenses auto focus at nex mount?
if not, it’s somewhat expensive for me.
Phil
2 years ago |@citrus: yes, rumors say that the adapter supports autofocus, see http://sonyalpharumors.com/sr4-chinese-rumors-details/
citrus
2 years ago |@Phil:thanks. it’s nice. then 200$ is reasonable.
leo
2 years ago |My F5 key is gonna broken! Can’t wait for the announcement, haha!
Crystin Slade
2 years ago |Live streaming here:
http://www.ustream.tv/channel/sony-ces-press-conference-2010
Phil
2 years ago |@crystin Slade: But that’s the “live”-stream recorded back in January at the CES?
gnn
2 years ago |dude,that was CES,not PMA…
Crystin Slade
2 years ago |OOOPS – sorry everybody, my bad
citrus
2 years ago |new camera images in korea site
http://www.slrclub.com/bbs/vx2.php?id=minolta_forum&page=1&divpage=67&ss=on&select_arrange=headnum&desc=asc&no=353999
Owen
2 years ago |IMAGES!!
A7XX and other HD camera.
http://news.sel.sony.com/images/large/consumer/digital_imaging/digital_cameras/dslr/PMA_DSLR_onp_lg.jpg
EVIL camera.
http://news.sel.sony.com/images/large/consumer/digital_imaging/digital_cameras/dslr/PMA_DSLR_onp_lg.jpg
jvs
2 years ago |@ citrus: damn.. u beat me to the punch with that link lol
jim r
2 years ago |Masashi Imamura, Senior General Manager, Personal Video Division of Digital Imaging Company, Sony Corporation IT & Mobile Solutions Network Company – that one?
Eugenio
2 years ago |For my eyes these mockups are ugly!!
Eugenio
2 years ago |By the way, what’s the little DSLR? it’s A7xxx?
Tim
2 years ago |Now this is intresting and i see this in 2 way’s (Personal view)
1. Sony are trying to save money as the world has come out of global reccession and they need to reduce cost’s to do that i see them making the alpha’s smaller regardless of if it’s high end or not. this will result in lower production costs for them.
hence why we are suddenly seeing a massive increase in mockups for mirrorless alpha’s and more cmos sensor’s.
2. Now currently we know most of the current alpha’s except the 230 , 330 and 380 use the FM500H M series info battery series big problem is that battery type is big and rather long shaped , yes that might mean more space for cells but it means that the camera has to be larger to support it , but newer type batteries like the 330′s NP-FH50 means the camera can be considerably smaller down to the A230 , 330 size’s resulting money reduction again for sony will it mean a new battery grip will need to be designed.
3. Weight reduction , now the A230 for example weighs roughly 300grams (with battery) the A700 is more heavy so it makes sense lose some size and weight and make it easier to carry around.
Peter Rönnberg
2 years ago |Hi,
Is something said about the price of the 500 lens and the “new” a700?
Regards Peter