Continually updated -> Sony new products roundup!
Press release and images:
NEW -> alphamountworld.com coverage
NEW -> For our french friends. The Focus Numerique report!
NEW -> New images at Photographybay
Quesabesde (spanish)
Photoscala.de has a reporter on PMA and they are continually adding new photos of the Sony stand (nice work guys!).
Images and forum discussion at DYXUM
Some REAL images of the lenses an dphotos at p3newsreviews.blogspot.com (via noisycamera)
engadget.com
Sony.com
Photographyblog (same press release as on Sony.com)
One more press release on dpreview
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Short video of the press release:
Related Posts
- Continually updated -> Sony Alpha 450 roundup!
- Continually updated -> Latest rumors and news from the Sony PMA presentation
- (SR5) UPDATED->Sony will soon announce the Sony Cyber-shot DSC-TX7



gh
February 21, 2010 |Sweet! Please tell me the 16mm will be a kit lens and I’m in!
lorenzo
February 21, 2010 |Pity they are only mock-up. I guess when we will see the real thing, eventually. Meanwhile the market will be dominated by Olympus and Panasonic, as Samsung is not willing to show us the real compact alternative. Pity, all this could be too late…
Disinto
February 21, 2010 |Whoah, the new lineup looks really nice
But we still don’t know the official names for the EVIL lineup, and also what about the new A700 specs?
Danlo
February 21, 2010 |Hm.. will I be able to wait and not get and Olympus EP1? Probably not, especially when the Sony Evils look so horrific! *scary movie screem*
Owen.C
February 21, 2010 |There are some more images on dyxum now.
admin
February 21, 2010 |Thanks Owen!
sonyalpharumors » Blog Archive » Continually updated -> Latest rumors and news from the Sony PMA presentation
February 21, 2010 |[...] 45: That’s it guys! We will now write a new post with all the previews, hands-on and other details (click here)! I hope you enjoyed the live-coverage Cheers P.S: follow us on twitter! Subscribe our RSS [...]
Eugenio
February 21, 2010 |I don’t like the aspect of these new evils. The new samsung compact looks much better. But there are two new DSLRs… and new Zeiss and a big G lens!
Owen.C
February 21, 2010 |You welcome. It’s all jolly exciting. Notice the mr option on the a7xx dial. Could this mean Manual Recording mode. Something the Canon took a while to do. Also not the lack of it on the smaller camera.
James
February 21, 2010 |Concepts! All concepts!! Is this the best you can do Sony? Canon, Olympus and Panasonic are going to wipe the floor with you this year. By the time these concepts hit the market, if ever, they will already be outdated.
I really want Sony to succeed but unfortunately they are becoming a joke like Sigma.
Disinto
February 21, 2010 |James, you keep on pouring your venom here. If you’re not happy with Sony roadmap, this ain’t the appropriate forum to discuss about it. Stop with your bitterness, it’s annoying.
Owen.C
February 21, 2010 |In the p3 news blog there are more images in a different entry, I suggest you update the link xD
admin
February 21, 2010 |Thanks again OWEN!
jvs
February 21, 2010 |Owen – the MR on the dial I think is Memory Recall. They had that on the a700. Doubt it has anything to do with video recording.
Distino – I agree with you there
Admin – Thanks heaps for the live updates. I’m very impressed with what Sony has come up with and I can’t wait till I get to try those cameras in my hands. Planning to go to PMA in Melbourne in June and I’m hoping it will be out by then to try out. Its now 5:10am aussie time and I can finally get some sleep =)
eerikoo
February 21, 2010 |Looks good, the NEX is nothing for me unless the A-adapter is included in the kit. But the new small “A500-like” body with video is just what I want.
Owen.C
February 21, 2010 |Oh ok, I’d never heard of memory recall before.
Tim
February 21, 2010 |hmm i actually like the fact they designs are mirrorless but i cannot help but wonder if we complained at the grip on the alpha A230 , 330 and 80. how is this current design any better because regardless of mirrors and focusing screens, you are likely to add the weight that reduces with lens weight. i mean a 75-300m a mount is about 300 grams and without a large grip which this does not seem to have i can see everyone complaining again and add to that how is sony going to make a battery grip for this!.
Sky
February 21, 2010 |Wow… finally a SMALL interchangeable lens compact! GREAT! And the new Alpha 700 successor! Damn, I better start saving money! :O Amazing! I was so sure that they won’t show it and yet they did! I love such surprises!
Sky
February 21, 2010 |Tim – don’t think of it as of DSLR. Think as of compact – that what’s this suppose to be, and in that role this camera gonna rule!
entoman
February 21, 2010 |Sorry people but james is absolutely right. If all Sony can do is bring out mock ups they are going to lose out big style and a lot of existing users like me wil switch to Canon or Nikon. Don’t get me wrong, I love my a700 and I’m still seriously considering an upgrade to a850, but Sony are so so slow, always lagging behind Canon and Nikon.
By the time the a7xx replacement hits the shops it will be outdated – existing Sony users will by then have abandoned ship, and prospective new customers will opt in any case for Nikon or Canon because their designs are more up to date, and because they have FAR better systems.
Meanwhile I need a better macro lens – a 100mm with internal focus, fast, silent and accurate autofocus. Sony don’t have anything suitable, neither do Sigma or Tamron, so I’m limited to Canon or Nikon who both produce suyperb optics that fir the bill perfectly. Unfortunately this means a very expensive system change.
So thanks a lot Sony, but no thanks !
ieR
February 21, 2010 |i dont understand the arguement if the mock up about, so funny when the person who say he going to jump to canon and nikon due to a MIRRORLESS MOCKUP, thats funny, when canon and nikon plans to release mirrorless? whats all the talk about, trying to be smart but yet make a fool outa urself. at least sony dares to bring out mockup and then make it real… then some that doesnt even dare to bring mockup and afraid the mockup never be released. dont complain bout the looks or shape of the mirrorless… when olympus first announce PEN-1, people said it looked like a sardin can… but who is laughing now… u may laugh at sony’s mockup today, but noone going to laugh with you tomolo, so u’d better laugh now.
the most important thing i am looking forward to, is how the A550 AF system is so good that many insist that it is as good or better then the 7D (or not), so i wonder how this A7xx AF is,… to me, of all megapixel, mega lens and mega iso… nothing beat the importants of Accurate Sharp Photo. i hope they bump it up more then the A550… or A850 tsk tsk…
they announce that the A7xx replacement will be in the market in a month or so(it’s fast in the asia region then US/UK), so i believe it had already began shipping, this time, sony did a real good job of hiding the A7xx until PMA to surprise us.
entoman, funny how 70% of world marco shooter uses and recommend tamron SP90. world marco shooter, not just sony.. and sony is like only <10% of the 70%… so go go canon or nikon! that uses SP90 *tsk tsk* (being sarcastic)
Dulaney Ward
February 21, 2010 |Entoman, I am a bit disappointed that Sony brought only prototypes as well, but I have the impression that all of these prototype cameras will be introduced in the second quarter. Maybe not, but that is my impression. And I think there may be still more cameras in the third quarter this year. We may get an introduction or two at CP+ in Yokohama on March 11.
As to the macro, I have been talking on some of these forums with a guy from Tennessee who has been beta-testing a 100mm macro. Sony asked him to send it back to him so that they could use it at PMA.
serge
February 21, 2010 |so now what do we have here? what about the claims of these trusted sources, “The Sony A700 successor will be available soon! it is not just a concept camera!” and “the administrator of the Dutch Sony forum who comented: “I think the best APS-C cam I’ve seen in times…Everything, but really all the trimmings…There is really very hard work by Sony to get all this together—
there is nothing substantial, just mockups, concepts that do not even have specs and may never become real and certainly not in the near future. the only thing that is obvious by now is that the much anticipated successor of the a700 will take considerable time to arrive.
really nothing to get excited about……
Jose
February 21, 2010 |Sigma, Panasonic, Olympus, Samsung, Ricoh, Leica, Sony… what are Nikon and Canon waiting for to enter the EVIL / big sensor compact segment?
Since they own the market for small DSLR’s, I understand their initial prudence as they have more to lose. But this is a riot now. If they don’t wake up they’re gonna loose it.
serge
February 21, 2010 |“Meanwhile I need a better macro lens – a 100mm with internal focus, fast, silent and accurate autofocus. Sony don’t have anything suitable, neither do Sigma or Tamron, so I’m limited to Canon or Nikon who both produce suyperb optics that fir the bill perfectly. Unfortunately this means a very expensive system change.”
I was just wondering what that Nikon superb optics would be? the 100mm Sony is superb for imaging quality and is quite fast and reliable (on a a900). in my opinion it easily outperforms the mediocre Nikkor 105mm VR. except for the internal focus (which is not such a big deal for a macro lens I’d say) there really is very little to improve
btw: this is coming from a long time Nikon shooter who actually had both (now the 105mm VR has been sold)
Sky
February 21, 2010 |“I have been talking on some of these forums with a guy from Tennessee who has been beta-testing a 100mm macro. Sony asked him to send it back to him so that they could use it at PMA.” – hm… nice. We don’t have any 100Macro on PMA, but the old one was retired so… I wonder what the new one will be? F/2.0? Cause you cannot improve much in 100 image quality – it was very decent.
Roger Provins
February 21, 2010 |Don’t forget that internal focussing means the focal length must reduce as one focusses closer. By the time it’s at 1:1 the focal length will be nowhere near what’s marked on the lens. You need to make allowances for this when choosing the “start” length lens you buy.
JB
February 21, 2010 |Well, I think we wouldn’t see anything until 4th quarter. Time is critical in this competition of DSLR market. I wish Sony would have released some lens, rather than a few “mock-ups”.
lorenzo
February 21, 2010 |Well, time is much more critical in the mirrorless market. Panasonic + Oly are perfecting the m43 system, but Samsung is still firing the first shots of its system, and far from the target, I would say. Nikon and Canon are not there, yet. I would really say that no time would be better for Sony to show a very good mirrirless camera and half a dozen of excellent but small lenses.
But of course, as everything here is just a concept, before we see the actuall Sony’s mirrorless system, I expect 1) Pana + Oly to have launched new improved m43 cameras, and new useful lenses; 2) Samsung to ha have perfected its system (it really needs to be); 3) Canikon to have announced their systems.
This implies that a potential winner could be out of the by then actuall market …
Fred Mertz
February 21, 2010 |You do all realize you are getting excited about nothing more than vaporware?
From what I see, Sony announced the release of not a single new product; only future products they think they’d like to make.
Jumph
February 21, 2010 |APS-c size EVIL are awesome!
24/2 just what I wanted!
New A7XX reminds me of Leica S2. Nice design.
AND BIGGEST OF ALL!!
A King of rumor post is born…
http://www.photoclubalpha.com/2007/08/09/sonys-future-alpha-lenses-and-cameras/
Every lens and camera in this article has been fulfilled, from 3 years ago.
tim
February 21, 2010 |I’m very interested in the mirrorless cameras but there are almost no official details provided- and the mock ups look very basic, as if there is still much work to be done on the cameras. When is this camera supposed to be released, what are the lenses gonna be, what are the specs. We got almost nothing- will it come out this year? When? Olympus is coming out with the new PEN which is $599 with kit lens. Will Sony be willing to compete with that price or are they going to charge a premium for the camera- something more like the GH1. So many questions. Uggggggh!
Jumph
February 21, 2010 |Back then it predicted:
A700
A900
16-35CZ
24-70CZ
70-300G
70-400G
24/2CZ
500/4G
2 more high end lens left.
I predict them to be:
35/1.4CZ
800/4G
And I noticed a trend. CZ for lens below 135mm, G for lens above 200mm. That’s why I think they will provide a new CZ branded 35/1.4 to replace the 35/1.4G
Bryan
February 21, 2010 |Finally, HD have come. The EVIL is awesome.
Jonathan
February 22, 2010 |Disappointing … there is still a large gap in the DSLR line up between the Alpha 550 and Alpha 850 as the 7xx replacement is still only a concept. As a Dynax 7 owner looking to go digital I am disappointed by today’s DSLR announcement. I had considered the Alpha 700 before it was discontinued but felt my range of lenses didn’t fit with the 1.5x crop of APS-C. There had been rumours of two new DSLRs — a top end APS-C Alpha 750 (equivalent to the Nikon D300S) and an “entry level” FF Alpha 800 (equivalent to the Nikon D700). The latter seems as far away as ever.
The Alpha 850 is not what I am looking for. I do not need 24MP or the noise that this high density produces and do not want to have to lug a flashgun around with me. What I really want is a 12-16MP FF equivalent of the Dynax 7 with built in flash for the occasional fill-in. The addition of HD video to the 7xx is not a selling point I am interested in. I just want to take decent still photographs.
If an “entry level” FF camera is not coming from Sony I am going to have to rethink what I am going to do. Do I sell my existing lenses to either get lenses better suited to the APS-C 7xx or switch to say Nikon, or do I have to start saving for the Alpha 850 and put up with its disadvantages? Help!
kkt
February 22, 2010 |there is nothing conceptual about these concepts. some colored plastic boxes. a concept is the essence of something and not its shape.
the concept shown is: well it’s a camera, or something.
that is full of perspective. good job.
Sky
February 22, 2010 |Jonathan – I’m afraid that Sony won’t offer any low-pixel FF camera. If you are worried with A900 noise than try getting some RAW images from it, pass it through DxO, resize to 12 MPx and… tadam! You have photos better than from any other low-res FF camera. ;D
Seriously – A900 RAWs after proper noise removal are equal or better than from Canikon DSLRs while still having better dynamic and color depth. If you want it even better – resize it down and you’ll have super photos even on highest ISOs. This camera can really show it’s strength, something you won’t read in most of reviews.
Also there are rumors about new soft for A900/850 so after that you should get great JPGs right from the box if you don’t plan to play with RAWs, and perhaps even reduced noise levels on RAW files.
Jonathan
February 22, 2010 |Sky — Opting for the Alpha 900/850 would still require carrying a flash gun around as unlike the Nikon D700 neither has a built in flash. You suggest using DxO, but DxO for Mac (I don’t own a Windows PC) is difficult to get here in the UK. Would Apple’s Aperture be adequate?