By mid 2014 Sony will launch the new NEX-9 Full Frame camera and there will be a couple of Zeiss Full Frame E-mount prime lenses will be announced too. I have no specs yet but sources told me that both, the camera and lenses will be expensive. I have no info yet about the exact price but I got the feeling a Zeiss prime lens could be priced at around $2000 (or a bit less depending on the lens). I took a look at the current Zeiss Full Frame range for DSLR. Le’ts asusme they will release lenses with similar specs. Which one would you consider to buy if they make it for the NEX-FF system?

Zeiss had an official presentation in Japan and the image on top shows their strategy and planned activities (Source: DC.watch). As you can see they don’t think that compact cameras and classic DSLR are growing markets. Smartphones, mirrorless system cameras and the very high end cameras are the growing (or stable) markets. That’s why they want to focus on high quality lens productions for top DSLR and Mirrorless cameras. And they also anticipated a new line for the future. My guess is that this could be the new Full Frame Zeiss lenses for the NEX-FF system

As I told you months ago the new NEX-9 Full Frame camera is due for mid 2014. And there will be also a couple of primes coming along it. Yep, exciting and expensive

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Zeiss Touit preorder links:
12mm f/2.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.
32mm f/1.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.

For a couple of years companies market “3D” as the huge future for the television and camera industry. It didn’t really work out fine (at least not on cameras). Nowadays “4K” is the big new marketing trend. And for the first time Sony has now 4k Televisions in Stock and shipping at Amazon (Click here) and Adorama (Click here). As you know the NEX-FS700 (here at BHphoto) can now shoot 4K via the use of the external HXR-IFR5 unit. I think that by end of next year also high end A or E-mount cameras could be able to shoot 4K. That is the “new” future.

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Last year Olympus and Sony announced their official partnership with Sony acquiring part of the company. The first effects of the collaboration in the digital camera business will be seen in early 2014 when the new 400mm f/4.0 Olympus lens will be announced. It will come along new FF and APS-C A-mount cameras. According to a trusted source that lens has been designed in collaboration with Olympus engineer’s. That’s really a good news because Olympus designs some of the best lens son the market. Their Zuiko series has top notch quality and they also made some super fast zooms like the 14-35mm f/2.0 lens (here on eBay).

From what I heard the collaboration is very tight and Olympus will use new generation Sony sensors for their MFT cameras. I can exclude for now that Olympus may join the E or A-mount system with official Olympus cameras or lenses. Although I would like to have official Zuiko lenses for the upcoming new NEX-9 FF system camera. But that’s just a dream for now…

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

This is the first deal on the first Full Frame NEX camera, the VG900. You save $500 on the camcorder with 28-75mm lens at Amazon (Click here). The same $500 rebate is valid for the A99+28-75mm kit too (Click here). The recent A99 kit offers made it possible to get the A99 body only for less than $2,400 on eBay US (Click here).

UPDATE: The Bower (same as Samyang-Rokinon) 24mm f/1.4 got a $200 rpcie drop and sells for $499 at BHphoto (Click here).