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Looks like a nice powerful lens for the NEX platform
Can’t wait to see the reviews on IQ
and less than a $700.00 USD for this lens.
match it up with a NEX-7 and this could be great combo for street work, err….maybe a bit slow.

That strikes me as very expensive given that the DSLR zooms of similar specifications are less than half this price – and often less. Whilst, no doubt, there are extra costs in reducing the size it’s becoming obvious that many manufacturers are seeking to make CSCs, and their lenses, premium priced products when compared to DSLRs.

Of course it may be that this lens is an optical wonder compared to the DSLR alternatives, but forgive me if I remain somewhat sceptical.

Hmm, just checked the Sony Store Canada web site. The 24/1.8 is “backorderable,” but listed as shipping around 02/22/2012. Better than the 50/1.8 though–03/14/2012.

Tamron will hopefully offer a ton of rebates on this thing.

Tamrons list prices are always ways above the street price.
In the most cases it wil be half of the list price.

e.g Tamron 17-50mm 2,8 list price 569€, streetprice: under 300€

I think the big news is Tamron’s support of the platform.

“Show me the money.” And Tamron is doing just that.

As for the lens, I’ll pass. I’m not looking for “one ring to rule them all.” The absence of NEX-based lenses is ok by me. My EXISTING glass fulfills most of my photographic needs.

The 5N taps into the past with amazing results. All of my legacy glass out-performs the kit lens. Not because the kit is a poor product, but because the legacy primes are better.

To Sony: focus on the body. In the mirrorless world, there are lots of razor blades to be had. I want bodies, not lenses.

Give me sensor-based image stabilization. Give me swivel EVF. Give me better video. Give me better image processing software—that’s part of the product. Steve Jobs would scorn at not integrating the software. Give me a more transparent product.

If the NEX had built-in stabilization, the translucent adapter would be a no-brainer purchase. And that means that Sony Alpha lenses are more viable acquisitions. And now the translucent mirror adapter would close up the last gap of weakness (high speed focus) in the NEX system.

I would buy into a slightly larger body to accommodate sensor-based stabilization. The bottom line is that the body would still be a lot smaller and lighter than mirror-based systems.