Get up to $375 Toward a Sony a7 Camera or Lens with a Qualifying DSLR Trade-in (Amazon US).

You get up to $375 credit on the A7-A7r and A7s purchase if you trade in your DSLR at Amazon US (Click here to get all info). And as you see from the image on top they kindly invite Nikon shooters to give up their camera :)

These are the savings in detail:

$255 off the Sony a7 interchangeable-lens camera
$300 off the Sony a7K interchangeable-lens camera
$345 off the Sony a7R interchangeable-lens camera
$375 off the Sony a7s interchangeable-lens camera
$75 off the Sony 28-70mm F3.5-5.6 FE OSS interchangeable standard-zoom lens
$180 off the Sony 24-70mm F4 Vario-Tessar T* FE OSS interchangeable full-frame zoom lens
$150 off the Sony 55mm F1.8 Sonnar T* FE ZA full-frame prime lens
$120 off the Sony 35mm F2.8 Sonnar T* FE ZA full-frame prime lens