Good news! Sony wants to push the Imaging Division (and 4K technology).


Sony just issued a pdf document (Click here to download) where it describes the future strategy. And there are good news for us Alpha Camera users! One of the main goal is to Strengthen the Imaging core businesses  (Digital   Imaging,  Game,  Mobile).

Here is the detailed plan:
Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony’s overall product line. The Company also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.

You can find another strategy presentation here: One of the main aspects are the “acceleration of the 4K Innovation”.


Join our new forum!
To discuss all the Sony Alpha news join the offical SAR community on

Support my work on SAR by buying your gear here:
Amazon, B&H, Adorama, eBay.
Whenever you go for a shopping just click on those links and buy whatever you want and I will get a small commission for it without you having to pay one single penny extra!