It’s official: “Zeiss” drops the “Carl”

Zeiss officially dropped the “Carl” from their lenses. This is both, an insignificant but also historical news for a company that used the “Carl Zeiss” mark for a century. On Zeiss Blog you can find the explanation why they did it:

“ZEISS is now taking this development into account in its decision to create consistency across its brand communications.”

All future lenses will have the “Zeiss” mark. Now let’s hope we can see these new A and E-mount Zeiss lenses soon! :)

Zeiss Touit links:
32mm f/1.8 at BHphoto, Adorama and Uniquephoto. In Europe at [shoplink 18498 ebay]CameraCenter UK[/shoplink] and FotoMundus.
12mm f/2.8 at BHphoto, Adorama and Uniquephoto. In Europe at [shoplink 18497 ebay]CameraCenter UK[/shoplink] and FotoMundus.