Ken Rockwell intrigued by the Sony A850!
It happens that Ken Rockwell is one of the most famous Photographyblogger of the world. And it happens that he visited the Sony PMA stand. And what did he say?
“I’m intrigued by the Sony Alpha 850, which for $2,000, seems like a very competent DSLR, which just happens to be full-frame, 24MP, and with a slew of available Zeiss lenses.
If I was starting from scratch and wanted a DSLR for nature and landscape, I’d have a hard look at the A850.”
That’s good advertising for Sony!
The bad part is that he also noticed that the PMA Sony isn’t really good: “Sadly, Sony doesn’t do trade shows right. When I walked up to the Sony booth, the guy trying to help show me the Alpha 850 and Alpha 900 had no real idea of what they were, and didn’t care enough to try to find someone who did. It was as bad as a bad retail store. This is weird, at a trade show, usually everyone there knows everything about everything, but not at Sony. The same thing happened last year.!”
That’s bad advertising for Sony

setaside2
February 26, 2010 |In defense of the trade show team: there were several new people on board, one of them only on the team two weeks (and this individual, along with another fairly new teammate manned the Alpha station), and trade shows are training by fire. Even with all the experience on hand from those of us who’ve been in the industry for years, there were really only 3 that were qualified to handle Handycam from the bottom to prosumer. That’s not a statement against the team… it’s hard to be an expert at over 300 products in 3 category channels. None of us can claim it.
Still, if I’d known Rob was in the house, I’d have left my Handycam section and gone to talk to him myself. This would be an entirely different review, I assure you.
setaside2
February 26, 2010 |I’m sorry, not Rob… KEN.
I was looking at Galbraith…
Never mind.
You knew what I meant
Trebor
February 26, 2010 |Speaking of bad advertising for the Sony Alpha System. If I go into a SonyStyle in Boston I can only find a couple of models and a handful of lenses. None of the expensive line of lenses like the G series or 24-70, 85, 1.4, etc. Moreover, they offer little promotion or selling of the dslrs in the store. I’m in for now with Sony but I’m frustrated at the slowness of their products being updated and expanding and I oten wish I had entered with Nikon or Canon so I could just splurge and get what gear I need instead of waiting for an announcement at these shows.
entoman
February 26, 2010 |I think a lot of people feel the same way, and regret getting tied into a system that can’t keep up with Canon or Nikon. The Sony marketing philosophy is crazy. They make some superb cameras ( a550, a700, a850 ) but seem unwilling or unable to keep up with the big 2 when it comes to bringing out innovative new products. Sure they can show us concept cameras, but I can’t take photos with mock-up cameras ! By the time they are launched Canon and Nikon will be 2 steps ahead again.
Sony’s decision to discontine the fab a700 before having a replacement ready is pure madness – my a700 may lag behind Nikon D90 and Canon 50D in specification but is still a fantastic camera, and I can’t get a second body. I could upgrade to an a850, but I want a workhorse camera in APS format, not full-frame. The a550 is superb for hobbyist togs, but is not built or designed to appeal to serious amateurs or semi-pros like myself.
Their policy on lenses is just as bad – e.g. what have they got to compete with the Canon IS 100mm macro, or the Nikon VR 85mm macro ?
Daniel
February 26, 2010 |I had a similar experience. While at a local tradeshow, I was at the sony booth trying out some fancy lenses, and overheard a few inquiries. It was pretty evident that the reps knew little about the alpha body + lens lineup, and probably little about photography. Seems like they just grabbed some staff from a local sony style store, really disappointing. I can’t speak to the canikon stands, but looks like the training for the alpha team was just memorizing two things from the box. I don’t care how often you repeat EXMOR if you don’t know what it does.
lbohlin
February 26, 2010 |The a100 was my first DLSR. Went with Sony for the Images Stabilization. I knew it lagged behind the big two in image quality (ISO) but figured hey, this is Sony we’re talking about, they will be stiff competition with anyone in no time . . . right? . . . not really. I’ve been planning on upgrading and was excited when the a550 was announced only to be disappointed in the lack of Sony’s advancement . . . again. Hope sprang anew with the announcement of the phantom a7xx but I was let down again by a camera with no name, specs, or release date. I don’t want to wait another six months to find out the a7xx is substandard in it’s class. I will most likely get the a550 (I do like the 5-7 fps). Sony has until the end of 2010 to make me believe. If I’m still having this type of discussion at that time, I’m off to planet Canikon.
Mark
February 27, 2010 |It’s not the line-up that bugs me (after all, there is a 100mm macro, for instance), it’s the lack of effective marketing and promotion, at least here in the UK. If I go to the Sonystyle shop in my City, there is no sign of the Alpha line at all! Flipping ridiculous if you ask me.
futile
February 27, 2010 |Entoman:
Agree with your points about Sony keeping up, but whats wrong with the Sony 100mm Macro?
Customer from Hell
February 27, 2010 |Ken is probably experienced enough from attending several shows before, and if he’s a media person of importance, he could have scheduled in a meeting with the vendor in advance of the show. Don’t expect the red carpet, if all the booth personel are already occupied with other customers. He should know better than being spoiled.
eerikoo
February 27, 2010 |@entoman
It’s only been 4 years since Sony took over a brand who already was good behind Canikon in “status”… you can’t blame Sony for pumping out consumer models as a priority to hook a lot of people to the system in the first years. If you have money everything is available for you in the Sony system, some of the expensive lenses are some of the best in the business!
what have they got to compete with the Canon IS 100mm macro, or the Nikon VR 85mm macro ? = Sony 100mm macro who many says is even better, Zeiss 85 etc etc. So please wake up!
entoman
February 27, 2010 |futile and eerikoo:
Believe me, I’m wide awake and dn’tneed to “wake up”, as I’ve used lots of different camera/macro lens combos either owned by myself or loaned to me by friends.
There is certainly nothing “wrong” with the Sony 100mm macro, in fact I own one ( the Minolta version, which Sony simply rebadged ).
The problem is that Canon and Nikon both have 100mm / 105mm macros that are far more USABLE – they have MUCH faster autofocus due to internal focussing ( so they don’t double in length as you focus closer ), and focus virtually silently. I find the Sony 100mm macros is slow, noisy, and often “hunts” crazily when shooting at very close distances, even in bright light.
Because of this I find myself forced to use maual focus, which not only defeats the point of AF, but means I’m often not quick enough to capture an active subject like a butterfly.
Before you ask, YES, I have tried using the Canon IS 100mm on a 50D, and the Nikon 105mm VR on a D90 – and their autofocus is MUCH faster and more reliable than my a700 with the Sony 100mm.
Macro is my main interest, so I’m seriousy considering switching to Canon or Nikon.
Dulaney Ward
February 27, 2010 |I believe Sony is working on a new 100 mm macro; at least a tester told me he had had one that he had had to send back for PMA
@entoman
February 27, 2010 |I use manual mostly on macro, but understand your point. But I don’t think it is a good enough reason to switch brand. Remember you get superb macro lenses from Sigma and Tamron too. The new Tamron 70mm F2 has internal focusing and if it’s optically as good as the SP90 it should be great, and the Sigma 150mm DG APO 2.8 has internal and focuses very fast..it’s highly regarded by many. So everything is available even though they are not originally branded. I am also sure Sony will update the lens line in the future.
guest
February 28, 2010 |The Sigma 150mm DG APO 2.8 is not available for Sony. Only Nikon, Canon, Sigma, 4/3.
Sky
March 1, 2010 |Perhaps Sony USA should do like Sony Poland – instead of training random people for selling DSLR hire amateur photographers from forums/web galleries. Thanks to this when you go to Sony Style you can talk with people who use this equipment every day, and that’s amazing!
Something you can’t get in any other producer sellers.
We love all Ken
March 2, 2010 |Ken Rockwell is stupid like his ugliest photos ever:
LOL a f/1.4 have got more light, but that aperture will bring you soft images on WW Primes best example some crappy 35mm or 24mm… Ken Rockwell should buy himself a new brain first.
,,Locked in the same case, Sony also showed mock-ups (non-working toys) of a Zeiss 24mm f/4 and a G 500mm f/4. Neither has IS or VR, but that’s Sony’s sales pitch: IS and VR are in the camera body, not the lens.
It’s sort of weird to have a 24mm f/2. Pro 24mm lenses are f/1.4, and you can get them from Nikon (since 2010), Canon (since 1979) and Leica (since 2008). Stopping at f/2 seems pretty wimpy; Nikon has made a 24mm f/2 AI-s since 1977. f/2 isn’t professional grade today; for f/2, you may as well keep your f/2.8 zoom.
The 500mm looks like a copy of Nikon (focus ring) and Canon (switch panel) lenses. It has some fun acronyms and functions on it, like DMF and F time. I love F Time!”
Source: http://kenrockwell.com/tech/pma/2010/iii.htm