New Canon strategy: Smallest DSLR antidote against mirrorless (and NEX).


T4i vs the new SL1 and vs the mirrorless EOS-M size comparison image via Dpreview.

In the DSLR world Canon is certainly way stronger than Sony. But it is also truth that Canon wasn’t able to strike a home-run with their EOS-M mirrorless system. The Sony NEX system is way more mature and has more appeal than the current Canon offering. And it seems to me that today Canon is trying a new way to fight back against the mirrorless (and NEX) success. They launched the world smallest APS-C DSLR with the new Canon EOS 100D/Rebel SL1. Price specs and preorders are up at Amazon, Adorama and BHphoto.

It has to be seen if that will really help. My instinctive answer is NO. But you may have a different opinion…