With Photokina and Canon/Nikon FF pressure: What should be Sony’s big thing in 2018?

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2018 is going to be a crucial year for the following reasons:

1) It’s Photokina year
2) Canon and Nikon will launch their Full Frame mirrorless system cameras

So far Sony had no direct competition in their mirrorless segment and this “advantage” will be gone within 2018. The good news for us is that Sony has to adjust their pricing and technology improvements on the competition. For example: if Nikon and Canon will launch proper weather sealed camera can Sony still afford to make a lausy job on the A7/A9 sealing?

I also think that launching the A7III and A7sIII will not be enough to steal the show from the next Canon/Nikon FF launch. In my opinion Sony has to bring something “unexpected” in 2018. Something with a new design, something absolutely PRO that has the magic WOW factor to take spotlight away from Canon and Nikon’s new offerings. The following poll collects the ideas from SAR readers I read on comments during the past months. Some of the ideas are a bit on the crazy side but let’s see what you think:

What's the camera that would be able to steal the spotlight from Canon/Nikon?

  • new FF E-mount camera with larger body, new menu design, with great weather sealing and ergonomy (18%, 1,338 Votes)
  • Sony A9r 60+ Megapixel camera (17%, 1,271 Votes)
  • Camera with curved sensor (14%, 1,054 Votes)
  • Classic design and Rangefinder styled FF E-mount camera (13%, 980 Votes)
  • Camera with 3 layer RGB sensor (aka Foveon) (12%, 888 Votes)
  • something else not mentioned here (write your idea down in comment system) (7%, 546 Votes)
  • Medium format RX (7%, 519 Votes)
  • new 645 medium format system mirrorless camera (6%, 447 Votes)
  • camera with the first 100MP sensor. (4%, 298 Votes)

Total Voters: 7,341

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Sony 24-105mm FE lens giveaway on Sonyalpharumors!

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To promote my new Instagram account I am giving away a 24-105mm Sony FE lens for free!

Here are the rules:

Dates: January 11th, 2018 – February 15th, 2018

How to Enter:

1.) Follow @andrea_pizzini_photographer on Instagram.
2.) Like my IG Giveaway Post below (Found below or via my IG Profile)
3.) Tag a friend in the comments on my Instagram Giveaway Post. 1 Tag = 1 entry. Tag as many people as you want to enter multiple times

Note: This is a worldwide contest (see exceptions list below). If the winner lives outside the USA he has to cover the tax and shipment costs of the lens that will be shipped from BHphoto.

Finally it’s here! Our very first Giveaway for a brand new Sony 24-105mm FE lens ($1,300 value). This is the must have lens for travel photographers and the most versatile zoom of the FE lens range. Special thanks to @colbybrownphotography and @bhphoto for helping me organizing this. – To Enter follow these rules: 1. Like this Post 2. Follow me @andrea_pizzini_photographer 3. Tag a friend in the comments below. Each tag is an entry. Enter as many times as you wish. – Optionally you can also can “Turn On Post Notifications” for my IG Profile, so that you can learn of additional chances to win. – The Winner will be chosen at random on February 15th, 2018 This giveaway is not sponsored by Instagram or Sony. No Purchase Necessary. Void where prohibited. All Giveaway/Sweepstakes Terms & Conditions can be found in the link in my IG Bio. – #sony #sonyalpha #sonyimages #sonygear

Ein Beitrag geteilt von Andrea Photographer-Explorer (@andrea_pizzini_photographer) am

Sponsored by Amonsul Ltd. (“Sponsor”). No purchase or obligation necessary.

Giveaway/Sweepstakes Details

Amonsul LTD (SonyAlpharumors.com) Sony 24-105mm Instagram Giveaway (the “Sweepstakes”)

Entry deadline: February 15th, 2018 at 11:59pm EST

Winner selection: Winner will be selected on March 15th (read prize selection for the rules)

How to participate: Follow Andrea Pizzini Photography on Instagram (@andrea_pizzini_photographer), Like my Instagram Post about the Giveaway, and tag as many friends in that post as you wish (each tag is an entry) between January 11th, 2018 at 11:00am EST and February 15th, 2018 at 11:59 pm EST.

Sweepstakes rules: Entrants must complete all steps above to be eligible to win. All entries must be received by February 15th, 2018 by 11:59 pm EST. Winners will be notified by Instagram direct message. There is no limit on the number of online entries per entrant during the entry period. You will receive one entry per individual you Tag on the Giveaway post via @andrea_pizzini_photographer, assuming you have completed the other necessary steps. This promotion isn’t sponsored, endorsed or administered by, or associated with Instagram or Sony.

Prizes and odds: Total value of all prizes to be awarded is $1300. The odds of winning depend on the total number of eligible entries received.

Eligibility: The Sweepstakes is open Worldwide as well as to legal residents of the U.S. for those that are age 18 or older. The Sweepstakes is however prohibited in Canada, France, Sweden, Taiwan and any other country that bans the practice of a “Sweepstakes”. Employees of Sponsor and their respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, their immediate family members and persons living in their same household, are not eligible to participate in the Sweepstakes. Participation in the Contest constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules.

Prize selection: All Contest name entries meeting the requirements of these Official Rules will be entered into a spreadsheet at the Amonsul Ltd. offices in Antwerpen (Belgium). The winner will be selected at random by Sponsor using the website www.random.org. Winners are solely responsible for any and all federal, state, provincial and local taxes that apply to prizes. No cash or other substitution of prizes is permitted. Prizes won by minors will be awarded to the parents or legal guardians, who must sign all required affidavits and releases. Sponsor will not replace any lost or stolen prizes.

Additional Conditions: Except where prohibited by law, by accepting any prize, Winner consents to the use of his/her name, photo and/or likeness, biographical information, and statements attributed to winner (if true) for advertising and promotional purposes without additional compensation. Allow 6-8 weeks for delivery of prizes.

For a list of winners contact:

Amonsul Ltd.
sonyalpharumors@gmail.com

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New firmware update for Techart PRO adapter and Godox X1T-S

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With the latest firmware update the Techart PRO adapter now works on the A9 and A7rIII cameras too. And the AF-C performance has been improved too.
Techart LM-EA7 at [shopcountry 55695].

There is also a new firmware update for the Godox X1T-S. These are the improvements:

1. To make a compensation to the TTL output value at large aperture setting.
2. To add Fn-10 in custom function settings. When setting as 01, the AF-assist function can be used on Interchangeable Lens Digital Camera (some cameras e.g. A9, A7, etc.).
3. To solve the problem that the ISO will change to 819200 from 100 when A7RM2 camera is using the high-speed continuous shooting in M mode.
4. To add Fn-11 in custom function settings, so that the customer can set RFID.

Godox X1T-S at [shopcountry 66099].

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Amazon ranking: Sony A7rIII is the best selling Sony system camera

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First a weird note: Amazon lists the action camera in the system camera category.

According to Amazon system camera sales ranking (Click here) the A7rIII is best Sony selling camera. And as usual also the A6000 sales are very strong. When it comes to the lens ranking lets see if you can guess what lens is selling best (Guess and Click here to see).

To see the rankins in all different Amazon countries go here:
Camera ranking at Amazon US, Amazon CA, Amazon DE, Amazon UK, Amazon IT, Amazon FR, Amazon ES.
Lens ranking at Amazon US, Amazon CA, Amazon DE, Amazon UK, Amazon IT, Amazon FR, Amazon ES.

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