Sony also announced a new “Imaging Edge2 Software suite that will be soon available here: support.d-imaging.sony.co.jp/ie/en/. Sony writes:

“New with the α7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing.  “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.”

Alin Popescu had the chance to shortly see the new software and writes:

Imaging Edge provides three applications called ‘Remote’, ‘Viewer’ and ‘Edit’, that will be available for free download, which will support live-view remote shooting and RAW development. Also Edit will take care of the Pixel Shift Technology.

We’ve seen a pre-beta version of the software and I was curious about the Viewer capability to sort images fast, something similar to Photo Mechanic. Good news is that we don’t need to import a folder to select and rate photos. The bad is that we’ve seen it on a slow laptop and I can’t make a guess on how fast this software will be.

On Remote I’ve been attracted to the Manual Focusing feature: you have some controls on software with minor and major movement of focusing, directly from the computer. Lenses with Piezoelectric focusing motors, will be as precise as 1/1000 mm incremental movements. Add this to the magnified focusing and 42 mpx of resolution and you’re going to be the most precise photographer in focusing :).

Preorders:
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

Join the A7rIII facebook group to discuss the camera features and tests!

Sony FF sales in Jan&Feb

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LensRentals reports that Sony passed Nikon at the largest online camera gear rental business in the US.  Fstoppers made this resume of the key findings:

• Canon lenses were far and away the most popular, taking up 9 of the top 10 spots, with the Sony FE 24-70mm f/2.8 GM coming in at 5th and the Canon 24-70mm f/2.8L II being the most popular overall, while the Canon 50mm f/1.2L was the most popular prime and 6th most popular overall. The first Nikon entry on the list was the 70-200mm f/2.8G AF-S VR II at 11th. 
• Sony is now a more popular rental brand than Nikon.
• Sigma continues to gain ground, having become 20 percent more popular than in 2016. Fuji lenses skyrocketed, showing 96 percent more rentals. Sony lenses also increased 22 percent, while Canon and Nikon decreased 8 and 10 percent, respectively. 
• Nonetheless, Canon remains the most popular system at 37 percent, with the Sony E mount coming in second at 13 percent.

Preorders:
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

via PetaPixel

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