Sony and Profoto announce Collaboration and first interoperable product for serious photographers

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Press text:

At Photokina 2016 in Cologne, Germany, Sony today announceda collaborationwith Profoto with the aim of providingvisionary photographers a platform to bring their creative and ambitious visions to life.

This collaboration allows for optimised compatibility between Profoto flashes and light shaping tools and Sony interchangeable lens cameras (ILC). Sony has licensed the technical specifications forfour[i] of its ILC models to Profoto which enables them to develop product which provides a rich light shaping experience for Sony α camera users.

Yosuke. Aoki, Head of Pan European Product Marketing, Digital Imaging and Vice President of Sony Europe Ltd. commented: “The passion for enabling great photography is one that we share with Profoto and we are excited that Sony α users will be able to broaden their shooting possibilities.”

The first product in the Profoto line-up to benefit from the collaboration is the Profoto Air Remote TTL-S that wirelessly integrates a Profoto AirTTL flash with select Sony αcamerasi. Air Remote TTL-S is a small, wireless radio transmitter that attaches to the Sony camera’s hotshoe. The remote allows TTL metering with any Profoto AirTTL flash. In TTL Mode, the user just points and shoots, and the Air Remote TTL-S will communicate with the flash to automatically give a perfect exposure. The Air Remote TTL-S also comes with patent-pending Profoto High-speed Sync technology – faster, more powerful and more consistent than any other HSS solution on the market.

The Air Remote TTL-S system will be available globally in early 2017, priced at approximately €310. Full technical details can be seen here.

For more information please contact the Sony team at Hope&Glory on sonydi@hopeandglorypr.com / 0203 588 9730

[i]Current compatible cameras are α7 II, α7R II, α7S II and α99 II

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Sony announces the new A99II !!!!!!!

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Sony announced the new A99II A-mount camera! It’s now listed at BHphoto (Click here).

The full press text can be read here at SAR and the official A99II page can be seen at Sony Uk. Image samples at Sony.net. Brochure available for download (PDF). Quick note: Nice to know both of our rumors were true: A99II specs (here the rumor) and the redesigned menu (rumor here)! Despite so many other sites saying A-mount is dead…we were right ;)

Product Highlights
42MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor & Front-End LSI
Internal UHD 4K Video & S-Log3 Gamma
S&Q Motion in Full HD from 1-120 fps
5-Axis SteadyShot INSIDE Stabilization
Hybrid Phase Detection AF System
0.5″ 2.36M-Dot XGA OLED Tru-Finder EVF
3.0″ 1,228.8k-Dot Tilting LCD Monitor
ISO 102,400 and 12 fps Shooting with AF
Dual SD Card Slots; 14-Bit Raw Output

It will ship in November for $3,199!

Here are the presentation videos:

 

 








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Full Sony A99II press text

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bildschirmfoto-2016-09-19-um-15-45-25

Sony announced the new A99II A-mount camera! It’s now listed at BHphoto (Click here). And this is the official press text:

  • Full-frame 4D Focus: Innovative Hybrid Phase Detection AF system with accurate 79 hybrid cross AF points[i] enabled by 79-point dedicated and 399-point focal-plane AF sensors and continuous shooting at up to 12fps[ii]
  • High resolution 42.4 effective MP 35mm Full-frame Exmor R CMOS sensor
  • Newly developed optical 5-axis in-body image stabilisation system
  • Outstanding operability and reliability in newly designed downsized body
  • Internal 4K movie recording in XAVC-S format[iii] with host of pro-orientated movie features

Reaffirming its commitment to produce industry leading A-mount interchangeable lens cameras, Sony today launched a new flagship ɑ A-mount model, the ɑ99 II. A successor to the highly acclaimed ɑ99, the new ɑ99 II combines the best of Sony’s latest digital imaging innovations including a new Hybrid Phase Detection AF system with exclusive Sony A-mount features such as Translucent Mirror TechnologyTM (TMT). The result is a supremely specified, professional level camera that will be particularly appealing to sports and wildlife photographers.

Redefining Autofocus

The newly developed Phase Detection AF System is capable of ‘full-time AF’ and is the first implementation of 4D FOCUS in the full-frame ɑ series, bringing a supreme new level of AF performance to ɑ99 II users. The Hybrid Phase Detection AF System is enabled by combining a precision 79-point[iv] dedicated phase detection AF sensor with 399 focal plane phase detection AF points,i to produce a 79 hybrid cross AF point[v] array. These cross points deliver incredibly precise autofocus performance and advanced subject tracking of any moving objects right across the image, at high speed. In addition, as there is no moving mirror, TMT enables continuous AF operation and the finder image remains unaffected during any type of shooting, including live view and movie recording.

Low light conditions present no problem to the ɑ99 II. The precision AF system will function properly down to EV-4[vi] brightness levels where most other cameras struggle.

Data flow through the ɑ99 II has been redesigned to allow for high resolution and continuous shooting at high frame rates. A new front-end LSI works with the image sensor and BIONZ X image processing engine, as well as a newly designed shutter unit, to enable continuous shooting at up to 12fpsii with AF/AE tracking[vii], all whilst harnessing the sensor’s 42.4MP capabilities. The result is an ultra-fast camera that will deliver incredibly detailed shots, even with fast moving objects in challenging light conditions. Thanks to a large buffer and sophisticated data processing, these shots can be viewed immediately after shooting even when in high speed continuous shooting mode and if shots are being taken indoors under artificial lighting, flicker is automatically detected and the shutter is timed to minimise its effect on the end image[viii].

Improvements to the EVF display algorithm now deliver continuous live-view shooting at up to 8 fps[ix] with AF/AE tracking with minimal display lag so that the viewing experience is essentially no different from that of an optical viewfinder. Exposure, white balance and other camera settings are displayed in real time in the viewfinder and continuous live view shooting can be set in 3 stages to match a variety of subjects: 8 fps, 6 fps and 4 fps.

Pixel Power

The back-illuminated full-frame 42.4MP[x] Exmor R CMOS sensor benefits from a gapless-on-chip design and allows for fast readout of large volumes of data as well as being extremely efficient in its light gathering ability. The net result is very high sensitivity with low noise, wide dynamic range and 42.4MP resolution across an ISO range of 100-25600, expandable to ISO 50 – 102,400[xi]. The ɑ99 II has been designed without an optical low-pass filter to allow the finest natural details and textures to be captured with unprecedented depth and realism and the photographer can select compressed or uncompressed RAW files, as required.

5-axis SteadyShot™ INSIDE Image Stabilisation

Having proved to be incredibly popular in the ɑ7 II series of cameras, Sony has designed a new in-body 5 axis image stabilisation system for A-mount cameras which debuts for the first time in the ɑ99 II. In addition to movement in the pitch and yaw axes that tend to occur at longer focal lengths, this system effectively detects and compensates for shift blur that can occur on the X and Y axes when shooting close-up, and roll blur that is often apparent in still images and movies that are shot at night. Newly implemented precision gyro sensors are capable of precisely detecting even tiny camera movements that can cause blurring, providing a 4.5 step[xii] shutter speed advantage that can help realise the full potential of the 42.4MP sensor, in both stills and movies. The effect of image stabilisation can be monitored in the viewfinder or on the LCD screen during live view when the shutter button is half pressed or the Focus Magnifier functions are used. This allows framing and focus to be accurately checked via live view when shooting at telephoto focal lengths or macro distances.

Improved design and operability

The design of the new ɑ99 II has noticeably evolved compared to its predecessor, based upon feedback from professional users. The new model is 8% smaller than the original ɑ99 and has a newly designed grip, magnesium alloy body, dual SD[xiii] card slot and other upgrades that improve both hold and operation. All major buttons and dials are provided with seals and the media jack cover and enclosure edges feature tongue and groove – the result is a body that is both dust and moisture resistant[xiv] and can be used in the toughest and most challenging shooting conditions.

In addition to being designed for faster response, the new shutter unit is also more durable and has passed endurance tests in excess of 300,000 shutter operations[xv]. The XGA OLED Tru-finder has a ZEISS® T* Coating and has a 4 element lens group that includes a double sided aspherical element whilst offering a powerful 0.78x magnification, delivering outstanding clarity from corner to corner. It also has a fluorine coating on the outer lens to prevent fingerprints, dust, water, oil and dirt from sticking, thus ensuring a clear view.

The silent Multi Controller introduced in the original ɑ99has been improved so that in addition to allowing control of aperture, shutter speed, ISO, exposure compensation, AF area, AF mode and other settings, it now features a click-stop ON/OFF switch. When ON, the preferred setting for still image shooting, the control clicks, providing a tactile indication of the length of rotation. When OFF, the control turns smoothly and quietly, ideal for movie shooting. Location data acquisition has also been made possible via Bluetooth[xvi] connection to a compatible mobile device and it is now possible to select whether the storage location should just be on a tethered computer or also on camera for easy review without leaving the shooting position. Based upon feedback from a number of ɑ users, the menu structure of the ɑ99 II has also been updated to deliver a smoother navigational experience.

Movie Magic

The ɑ99 II enables internal 4K movie recording[xvii] featuring full pixel readout, without pixel binning[xviii], for ultimate high resolution video in the pro friendly XAVC S format. It is capable of recording high quality footage at 100Mbps for 4K recording. A new ‘Slow and Quick’ mode[xix] (S&Q) supports both slow motion and quick motion. Frame rates from 1 fps to 120 fps (100 fps) can be selected in 8 steps for up to 60x (50x) quick motion and 5x (4x) slow motion recording.[xx] A number of features designed for a professional movie production workflow are included such as picture profiles, time code and HDMI clear output and the new ɑ99 II now also offers gamma assist for real time S-Log monitoring and a zebra mode for easier exposure adjustment. S-Log3 and S-Log2 gamma are now included, making wide dynamic range shooting possible with blown highlights or blocked shadows making the ɑ99 II easily integratable into a fully professional movie production workflow.

The new ɑ99 II will start shipping in November, priced at £3,000 and full technical details can be seen here. Further information can be found on the Sony Camera Channel: www.youtube.com/c/ImagingbySony/ and the

Sony Photo Gallery: www.sony.net/Product/di_photo_gallery/

For more information please contact Hope&Glory on sonydi@hopeandglorypr.com / 020 3 588 9730

[i]The number of usable AF points may depend on the lens and shooting mode. Up to 323 focus points are selectable. Not available for movie recording

[ii]Continuous shooting mode set to ‘Hi+’

[iii] Class 10 or higher SDHC/SDXC memory card required for XAVC S format movie recording. UHS-I (U3) SDHC/SDXC card required for 100Mbps recording

[iv]The number of usable AF points may depend on the lens and shooting mode

[v]Hybrid Phase Detection AF active. The dedicated phase detection AF sensor or focal-plane phase detection AF sensor may be used independently in certain photographic situations.

[vi]Central focus point

[vii]The supported focus area will depend on the shooting mode and lens used. Furthermore, when“Continuous Shooting: Hi+” is selected, focus will be fixed at the first frame shot when Hybrid Phase Detection AF is active at aperture settings of F9 or higher, or when Hybrid Phase Detection AF is not active at aperture settings of F4 or higher

[viii]When Anti-flicker Shoot. is ON. Flicker detection at 100 Hz or 120 Hz only. Continuous shooting speed may decrease. Does not function during bulb exposure or movie recording

[ix]Continuous shooting mode set to ‘Hi’

[x] Approximate effective megapixels

[xi]Still images only

[xii]CIPA standards. Pitch/yaw shake only. SAL135F18Z lens. Long exposure NR off.

[xiii]One slot can hold an SD card or a Memory Stick.

[xiv]Not guaranteed to be 100% dust and moisture proof

[xv]Electronic front curtain shutter activated

[xvi]Requires pairing with compatible mobile devices running the PlayMemories Mobile app. Supported devices are Android smartphones running Android 5.0 or later and compatible with Bluetooth 4.0 or later. iPhone/iPad: iPhone 4S or later/iPad 3rd generation or later

[xvii]SDHC/SDXC memory card of Class 10 or higher is required for movie recording in XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps recording

[xviii] In Super 35mm recording mode

[xix]Sound cannot be recorded. SDHC/SDXC memory card of Class 10 or higher is required

[xx]In NTSC (PAL) system

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Sony press event at 15:00. Come on Sony surprise us :)

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sonystand

Today almost all companies will announce their new cameras at the Photokina stand. But there could be one notable excpetion…Sony.

Sony is known for not announcing new cameras at such big shows. They did the same two years ago at the last Photokina show and they did it this year at the other big shows like CES and CP+. It’s really strange to see them do one hour conference in front of the worldwide press and announce…nothing. Sony said they are doing that because they want to get full press coverage by releasing new products off the show. But still, not sure it makes sense for classic photography shows like Photokina. So please dear Sony, for once surprise us and give us some great stuff today :)

Here is the full press conference list via MR:

12:30 Berlin time Panasonic (G80, FZ2000, LX10, GH5 pre announcement, new lenses)
14:00 Berlin time Canon (nothing new to announce, they will talk about the already announced cameras)
15:00 Berlin time Sony (probably nothing new to announce. If there is something new than maybe the A9?)
16:00 Berlin time Nikon (mirrorless surprise?)
17:00 Berlin time Fuji (New medium format camera)
18:30 Berlin time Olympus (E-PL8, 25mm f/1.2, 12-100mm f/4.0, 30mm macro, E-M1II pre-announcement)

One more thing: Sony announced the A7 and A7r cameras at the PDN show in October 16 2013. So that might be the right place for some new camera announcement also because at PDN usually we don’t get new cameras from the other companies ;)

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