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December 4, 2012
Posted in news

SLRmagic 35mm t/1.4 cool trade-in program.


At Photokina SLR magic announced two new E-mount lenses, the 35mm t/1.4 and 23mm f/1.7 E-Mount lenses. If you already own a SLR Magic 35mm f/1.7 lens you can join that trade in program. Details (offer ends by Feb 28th 2013):
1) Need SLR Magic 35mm f/1.7 lens.
2) Copy of receipt from authorised resellers dated before Dec 1st 2012.
3) Items 1 and 2 shipped to us in Hong Kong by registered post with tracking number.
4) SLR Magic 35mm T1.4 will cost $259 instead of $349 after trade-in price.

People interested in the upgrade program can contact SLRmagic at

P.S. Current SLRmagic lenses for the E-mount system:
SLR Magic 35mm f/1.7 MC (here on eBay).
SLR Magic Toy Lens 28mm Bokehmorphic lens (here on eBay).
SLR Magic HyperPrime 50mm f/0.95 (here on eBay).
SLR Magic 28mm f/2.8 lens (here on eBay).

December 4, 2012
Posted in deals

USA deals: New NEX bundle and NEX-6 deal.

Sony launched a new NEX bundle program and you can learn more about it at AlphaCameradeals.

And we have the first small price drops on the new NEX-6 body only: $20 at BigValue (Click here) and 50 Euro at FotoMundus (Click here).

Reminder: $100 drop on three NEX cameras at Amazon (Click here to learn more about it). There is also a deal running on Cybershot cameras (Click here)

December 4, 2012
Posted in rumors

(SR5) Complete change on the Sony Full Frame roadmap!

It doesn’t happen very often that I post SR5 ranked rumors on such long term Sony roadmaps. But I am now 99% sure of it! Sony completely changed the Full Frame roadmap! This means that also the rumored A1X SLT FF prototype camera with 36 MPX and no AA filter is not going to be released as it is. There will be..drastic(!) changes. Sony is now developing a unique and completely innovative FF range. The goal is to differentiate Sony FF cameras further from Canon and Nikon FF products. The next bunch of FF cameras is now being developed and Sony still hasn’t approved the final production of anyone of these cameras.

I am working on the details of the roadmap but as I told you there is no 100% approved camera yet. That’s why it’s quite difficult to give you reliable specs! All I am sure of is that, the next FF cameras will be quite different from a camera like the new Sony A99.

UPDATE: As usual some people do misinterpret rumors that’s why I wanna say it clear and loudly: Both E and A mount systems will be kept well alive and improved!!! What’s changing is some technology used for the E and A mount. Actually, I think the new tech will bring even more “appeal” to both system! Exact the opposite of what some whiner wrote in the comments! Trust me, it’s a good news!

Stay tuned on SAR…follow the FF roadmap rumors that I will hopefully post the coming weeks! Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here)!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


December 4, 2012
Posted in deals

New Gold Box deal on the NEX-5.

The Sigma 19mm f/2.8 is a good quality lens and at $99 certainly a no brainer! Grab it now at BHphoto (Click here). UPDATE: Few minutes after I posted this BHphoto icnreased the price back to $149 :(

There is a Gold Box deal on the Sony NEX-5 at Amazon (Click here to check it out).

Reminder: $100 drop on three NEX cameras at Amazon (Click here to learn more about it). There is also a deal running on Cybershot cameras (Click here)

December 3, 2012
Posted in news

Sony 35mm f/1.8 for NEX shipping from December 7th.

Sony Japan officially released…the release date :)
The Sony 35mm f/1.8 E-mount worldwide shipment will start on December 7th.

You can check the price and estimated shipping date at Amazon, Adorama, BHphoto, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.

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