May 27, 2013
Posted in rumors

(SR4) Sony forecast a up to 50% increase in A-mount lens sales due the new generation A-mount camera impact.


A trusted source told me that Sony is very confident that the new A-mount cameras to be launched in 2014 will drive up A-mount lens sales by almost 50% for the entire 2014 year (compared to 2013). I still have no specs about the new A-mount cameras but Sony is pretty confident that this could sign a new start for the system. Key aspect of the new cameras will be that they are mirrorless (no SLT tech) and sensor tech and autofocus performance will be dramatically improved.

Let’s hope Sony isn’t too optimistic with that kind of “predictions”. They have been wrong quite many times in the past. And now they cannot afford to make any mistake anymore. To challenge Canon and Nikon in the profitable High End digital camera business they have to deliver some noticeable game challenging camera. There is no other way around that.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

May 26, 2013
Posted in news

Sony TidBits

Sony Alpha 58 review by DigitalCameraWorld.

Dumping Nikon for Sony at Stuckincustoms.
SEL 35mm f/1.8 review at Danhawk.
Sony 50mm f/1.4 review by Ken Rockwell.
Sony a99+grip+flash kit and a65 are sold this week at nice prices (EUR 2900 and  499 respectively) in Finland at
Sony A58 review at Photographyblog.
The Sony RX100 at Dublin Zoo (DigitalPhotographySchool).
Sony HVL-F20AM Flash tested by Ken Rockwell.
The Olympus OM-D vs Sony NEX 7 – Is Mirrorless More, or Less?  Blogarithms
Sony SEL-20F28 review at KurtMunger.


May 25, 2013
Posted in reviews

The Minolta Maxxum 7000 by Ken Rockwell

The not so Sony fan Ken Rockwwell (Click here) posted an interesting review about the first A-mount camera, the superb Minolta Maxxum 7000! great to see that I can post some Minolta news form time to time :)

Why has the Maxxum been so important for the camera industry? Well, easy, it was the world’s first autofocus SLR. And as I wrote before it came with the brand new A-mount to allow this new feature. But it also had other great tech like a nice bright viewfinder (something many of us miss on today’s A-mount cameras) a life-sensing touch switch and a body quality that will last a lifetime.

I know most of you don’t shoot film in these days but I still do. Nice camera to hold and use from time to time. I bet that in 30 years from now I will shoot with my Maxxum while current digital A-mount camera electronics will be long dead!

-> The Maxxum 700 can be found used for around $300 on eBay (Click here to see some auctions).

May 25, 2013
Posted in deals

New Sony NEX (5-6-VG900) and Alpha (A57) deals

Amazon (Click here) launched a new deal page for the NEX-5 and NEX-6 where you save $200 by buying them along the pancake zoom.
And back in Stock is the VG900 with 28-75mm lens and $500 off at Amazon (Click here).
NEX-F3 with 18-55mm lens dropped down to $379 at BHphoto (Click here).

Brand new Sony A57 for $469.00 on eBay US (Click here).
Don’t forget that the Sigma 35mm f/1.4 is finally in Stock at BHphoto (Click here).

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