Press text: Sony to Exhibit at CEATEC 2021 ONLINE from October 19 to 22 (Sony A7IV on display?)

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Yesterday I told you that Soy would announce the new A7IV on October 21. Curious enough today Sony announced an online even from October 19 to 22. Guess we are going to see the A7IV there :)

Sony to Exhibit at CEATEC 2021 ONLINE
Showcasing Imaging and Sensing Technologies Under the Theme of “see, sense, and fascinate the world with clarity”

Tokyo, Japan — Sony Group Corporation (“Sony”) announced today that it will participate in CEATEC 2021 ONLINE from October 19 to 22, 2021, offering an exhibit on the theme of “see, sense, and fascinate the world with clarity.”

This year’s CEATEC will be held online based on the theme of “Connecting Society, Co-Creating the Future.” Ever since bringing Japan’s first transistor to market, Sony has been creating unique products and markets by building upon its semiconductor technology. Later, Sony developed CMOS image sensor, a high quality imaging technology that delivers emotion by providing all-new imaging experiences on cameras and mobile devices, as well as sensing technology, which gathers and utilizes a variety of information, and have also contributed to safety and security of mobility, solved industry challenges, and contributed to society and the environment.

For this year’s CEATEC, Sony’s theme is “see, sense, and fascinate the world with clarity.” The exhibit will showcase imaging and sensing technologies, which have helped achieve Sony’s Purpose, to “fill the world with emotion, through the power of creativity and technology.” The 22 videos scheduled to be available at the event include six mobility-related videos, eight videos on social and environmental initiatives, and eight entertainment-related videos. The videos will be offered in advance to the media on October 18, 2021, after which they will be accessible for viewing by registered guests of CEATEC from October 19 to 22.

Showcased initiatives

Mobility:

  • VISION-S
  • SPAD Depth Sensor for Automotive LiDAR
  • Image Sensor for Automotive etc.

Social and Environment:

  • Edge AI Sensing Platform
  • Intelligent Vision Sensor
  • Event-based Vision Sensor etc.

Entertainment:

  • Full-frame Mirrorless Interchangeable Lens Camera α1
  • 5G Flagship Smartphone Xperia 1 III
  • Image Sensor for Mobile
  • Time of Flight Image Sensor for Mobile etc.
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Just announced: new Manfrotto, Jobo and Lowepro gear!

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The three brands announced a lot of new photography gear which you can find listed on that special BHphoto page (Click here).

More details:
Manfrotto Revamps Three Bag Lines, Including PRO Light (Explora).
New Lowepro PhotoSport Pro III Modular Multi-Day Pack System (Explora).
Manfrotto Adds Six Vintage-Inspired Designs to EzyFrame Background System (Explora).
On the Move with Innovative New Products from Manfrotto (Explora).

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RUMOR: Sony will launch the new FE 70-200 F2.8 GM OSS II this month!

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I can now confirm that Sony will soon launch the new FE 70-200 F2.8 GM OSS II lens. Possibly on October 21 along the new Sony A7IV.

This isn’t a surprise. I already wrote that Sony plans to update both GM zooms, the 24-70mm II and the 70-200mm II. What I am not sure yet is if also the 24-70mm GM II will be announced in October or if it’s going to be announced later. Hope to get info on this soon…

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What an idea! Canon announced this enow RF5.2mm F2.8 L Dual Fisheye Lens for virtual reality production

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Canon just announced this new RF5.2mm F2.8 L Dual Fisheye Lens. Here is the Press text:

Add a whole new dimension to your story with the RF5.2mm F2.8 L Dual Fisheye lens. As part of the EOS VR System – this lens paired with the EOS R5 updated with firmware 1.5.0 or higher and one of Canon’s VR software solutions – you can create immersive 3D that can be experienced when viewed on compatible head mount displays including the Oculus Quest 2 and more.* Viewers will be able to take in the scene with a vivid, wide field of view by simply moving their head. This is the world’s first digital interchangeable lens that can capture stereoscopic 3D 180° VR imagery to a single image sensor.*^ Now, creators can go from traditional stills or video shooting to stereoscopic 3D capture with a simple lens swap. The pairing of this lens and the EOS R5 camera brings high resolution video recording at up to 8K DCI 30p and 4K DCI 60p. With a beautifully engineered folded optical design, the dual high-performance L-series fisheye lenses combine imagery onto a single image sensor delivering impressive results to a single file. This can help simplify your workflow by eliminating the need to sync and stitch multiple video files. An integral part of the EOS VR System, Canon’s EOS VR Utility software can easily convert footage to your choice of editing software. For Adobe® Premiere Pro® users, the EOS VR Plug-in software can help streamline your editing process. Both paid subscription-based software solutions (currently in development with availability and details to follow on or about early 2022) allow for convenient post-production.

With this lens paired with an EOS R5 camera, creatives, industry professionals and newcomers to VR can create an immersive experience, capturing dynamic scenes for entertainment, tourism, training & education, real estate, storytelling or anywhere you want to bring your audience to.

More images and specs here: usa.canon.com/internet/portal/us/home/products/details/lenses/ef/vr/rf5-2mm-f2-8-l-dual-fisheye-lens/

 

Is this something you want Sony to make too?

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