May 24, 2013
Posted in deals

Sony NEX-F3 kit for $379. Gold Box deal on A35. Sigma A-mount lens price drop.



The price of the NEX-F3 with 18-55mm lens dropped down to $379 at BHphoto (Click here). And there is a new Gold Box deal on the A35 at Amazon (Click here). And a couple of Sigma A-mount lenses got a price drop at Amazon (Click here).

More deals:
Sigma 35mm f/1.4 A-mount lens in Stock at BHphoto (click here).
NEX-6 body for $707 at BigValue (Click here).
RX100 for $494 at ElectroElectro (Click here).
Full Sony deals overview at

UPDATE: Norm sent me this message: “Just wanted give you this information in case you don’t have it already but it looks like Canadians can finally benefit from the A99 + flas + grip bundle by buying within Canada from sony.  Until now we were forced to import the bundle from the US.  The $1000 savings will help drive Canadian sales I’m sure.


May 24, 2013
Posted in news

POLL: Select the future A-mount camera key features!

I am very busy working on the new A-mount camera roadmap. As you know new FF and APS-C cameras will be announced in Q1-Q2 of 2014 and they will be very “advanced”. It’s really a very exciting time for me and my sources. And I am not forgetting the E-mount system neither! There will be a new NEX-7 successor and plenty of new lenses (including a 85mm f/1.4). But while I am chatting with my source about all that new stuff I collected your “dream features” for the new 2014 generation A-mount cameras (yep, I read all your comments and put them in a poll). I am now curious to see what feature is the most requested and should be done to be really competitive in the DSLR market:

What are the key features you want to see on the new generation A-mount cameras? Select up to five features:

View Results

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May 23, 2013
Posted in news

New Sony RX1 accessory How To videos by Sony. And competition coming from Leica?

Sony posted a sort of How To for the RX1. These are the shortest How To clips ever made :)  Here they are: (scroll down to see the list).

What’s much more interesting than the videos is the rumor about a new Leica Mini M release on June 11. This could be the first real Sony RX1 competitor. A new Leica fixed lens FF camera? I don’t know it, but I bet it will be too expensive…

RX1 links roundup:
RX1 at Amazon, B&H, Adorama, eBay.
RX1 Gariz accessories:
1) They made a new half leather case in Black and Brown (Click here to see them on eBay).
2) The new lens cap (Click here to see them on eBay).
3) The new entry is the anti loose button(!) (Click here to see them on eBay). Don’t know if that will be really useful for you RX1 owners. Someone has it and call it how it works? Thanks!
4) And this is the really first time I see that. A special Leather skin hood! (Click here to see them on eBay).


May 23, 2013
Posted in news

Sony mirrorless startegy: enhance image quality, reduce size and weight and more higher-powered zoom.


Sony officially released a press text (Click here) describing the Key Strategies for the future. There is a section concerning the Imaging Division. In short they want:
1) to expand the image sensor business
2) focus on 4K-compatible cameras
3) expand sales in the mirrorless market by “introducing models that leverage Sony’s image sensor technologies to further enhance image quality“. Also size reduction and new higher-powered zooms are described as key tech for to the mirrorless success.

Note: A-mount will become mirrorless too. That’s why (I guess) they didn’t talk about the DSLR system cameras :)

Here is the full original Sony text regarding the Imaging Business:
Placing image sensors, a particularly strong category for Sony, at its core, Sony is concentrating the focus of its imaging businesses on creating value-added products, while aggressively exploring new applications for its imaging technologies in both the consumer and professional markets. In terms of image sensors, the Company will continue to commercialize new sensor technologies capable of differentiating finished products, for use in a range of consumer and professional applications. The Company also plans to engage in aggressive capital investment in order to meet the robust demand for these components. At the same time, Sony is also developing technologies that further expand the range of sensor applications, including sensors capable of sensing beyond the visible light spectrum, and sensors capable of detecting and categorizing different types of information. For the professional market, Sony will continue to reinforce its professional camera lineup centering on 4K-compatible cameras, as well as cameras for cinematography. The Company will also target further business growth by extending the scope of its digital imaging technologies to new business areas such as security, sports and medical, and will reallocate resources accordingly. In the consumer market, where business conditions continue to shift rapidly, Sony aims to expand sales of value-added compact digital still cameras by introducing models that leverage Sony’s image sensor technologies to further enhance image quality, and also incorporate feature enhancements such as reduced size and weight, and higher-powered zoom. Sony will also seek to firmly maintain its number one global market share in the growing mirrorless lens camera category. Through these measures, Sony will target sales of 1.3 trillion yen and an operating profit margin of more than 10% across the image sensor, professional, and consumer categories by FY14.”

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