May 27, 2015
Posted in news

Highly interesting: Sony publishes Sony Alpha Report: Focus on E-mount ecosystem.


Bildschirmfoto 2015-05-27 um 08.54.52

Our reader Joe (Thanks!) sent us the link to the newly published detailed Sony electronics presentation: Here are the key info:

1) Sony is selling less fixed lens cameras but selling more system cameras and high end fixed lens cameras
2) The earnings volume is slightly dropping but the profit is growing
3) Sony forecasts an increase of both Interchangeable camera and lens sales.

Bildschirmfoto 2015-05-27 um 08.54.08

4) Focus is on premium products. Expansion of the professional camera product lineup (Alpha Cameras and Lenses and premium fixed lens cameras).
5) Apply high-end tech in consumer models
6) Establish an Ecosystem of strong differentiated products centered around the Alpha System

Bildschirmfoto 2015-05-27 um 08.54.18

7) Focus on 4K, High Frame rate and wide color Gamut technology

Bildschirmfoto 2015-05-27 um 08.55.15
8) there will be 20 FE lenses by early 2016
9) One of the competitive advantages of the Alpha Lenses is word’s highest resolution. Editor’s note: Sounds like they are ready for the 50+MP camera :)
10) Reading all files it’s clear that Sony will focus on “Alpha” system in the sense of E-mount and not A-mount (that’s my interpretation).
11) Sony has 60% of the mirrorless system camera market.

Bildschirmfoto 2015-05-27 um 09.16.19

In Summary: Sony will push the E-mount system, launch plenty of high end products (A7 and maybe a future A9 series) with world leading innovations. Focus is on High resolution, High ISO, High Speed and 4K technologies. Also likely to be pushed is the RX system while there is no word in those documents what’s going to happen with A-mount.

What are you first impressions about Sony’s strategy?


May 27, 2015
Posted in rumors

Did Tamron design the Zeiss Batis 85mm lens?


Bildschirmfoto 2015-05-27 um 07.12.38

The Japanese site Egami spotted a brand new Tamron patent for a 85mm f/1.8 optical stabilized lens for Full Frame mirrorless system. We don’t have yet the official lens element design of the new Zeiss Batis but it could be that the Tamon design has been sold to Zeiss for the Batis?

Anyway, what really matters is that the lens performance is terrific no matter who actually designed it. And it’s quite common in the lens world to buy lens design from other companies. So this doesn’t diminish the value of the lens. Or, what do you think about it?

Both Batis lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
In Europe and Asia the Loxias can be found in Stock via eBay sellers (Click here) and Digitalrev (Click here).

May 27, 2015
Posted in news

Sony Tidbits…


Video Review of the Sony PXW-FS7 by Philip Bloom
from Philip Bloom Reviews & Tutorials on Vimeo.

Sony still needs to mature (Jorge Torralba).
Underway at Sea | Sony a6000 w/ kit lens (SonyAlphaForum).
Lightroom 6 Review – Best in Class Gets Better (Adorama).
Sony A7R Review at Photographylife.
Rode Videomic Pro gets an update (Newsshooter).
Schnell im Kasten: Manuel Neuer und die α6000 (Community
Sony Japan launches rebates on the A6000/5100/5000 cameras.

Jay:I have a bunch of new FE lenses and just put up a video showing off what the conversion lenses get you when mounting them to the 28mm lens. HD video on a old bridge scene which offers a nice perspective effect.

Sven:If you like, have a look at my adaptation of a classic Rollei 35 Sonnar 2,8/40 on a Sony A7R

Bildschirmfoto 2015-05-19 um 09.32.18

Venus 60mm macro image samples at

May 26, 2015
Posted in rumors

(SR4) New A6xxx (or A7xxx) is weather sealed and gets fastest autofocusing of the world.



Here are some ulterior info about the new A6xxx/A7xxx camera coming in mid June:

1) It has the same kind of weather sealing of the A77II.
2) Autofocus is faster than the one of the A6000 making it the worldwide fastest autofocusing system camera of the world.
3) The camera is more expensive than the A6000.

The new A6xxx sounds like a real PRO level APS-C camera. Let’s hope the “more expensive” part doesn’t mean it is really MUCH more expensive :)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

May 26, 2015
Posted in news

Sony Tidbits…


Samsung NX500 vs Sony A6000

Venuslens/Laowa 60mm f/2.8 2:1 Ultra Macro Objektiv (Joerghaag).
OTUS 55 vs OTUS 85 on Sony A7r at Dearsusan.
Tamron SP 15-30mm f/2.8 Di VC USD Review (ePhotozine).
A6000 review at Epicmirrorless.
Sony Confirms its Image Sensor Sales Forecast (Image Sensor World).
FE 28mm lens test at Fengniao.
A7II review at

JB:For an example of how good the A7S camera is at real-time HD planetary video, check out this video of the planet Saturn taken last week using my A7S and a Takahashi Mewlon 250 telescope running at f 20. Frame rate is 60 fps, ISO = 32,000. Planet Saturn at 600X magnification:

Marcus:I’m a daily reader of your excellent site and exclusively shoot with Sony cameras since the legendary DSC-727. Last year I started with concert photography using my RX100m3, and I would like to share my website at with you and your readers. Many pictures were taken at ISO 6.400, and I’m delighted by the low-light capabilities of the RX100m3. Enjoy! Best regards, Marcus


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