May 4, 2015
Posted in news

Sony now owns 40% of the worldwide sensor market share



The WSJ writes that Sony now owns 40% of the global sensor market:

“Unlike memory chips, making image sensors requires craftsmanship, and that’s not something competitors can copy in the short term,” says Hideaki Miwa, analyst at Techno Systems Research Co. According to the Tokyo research firm, Sony sold 40% of all image sensors last year, up from 35% in 2013. OmniVision’s market share was 16%, followed by 15% for Samsung. Total sales of image sensors grew to an estimated $8.65 billion last year, up more than 80% since 2009. Some analysts say keeping up with demand might be Sony’s biggest immediate challenge. In the long run, Sony could be vulnerable because of its dependence on Apple, which sometimes has shifted suppliers with little warning.  Satoru Oyama, a semiconductor analyst at research firmIHS Inc., says Apple likely would consider buying image sensors for iPhones elsewhere if another company could match Sony’s quality and price.”

via Image Sensor World.

Just a couple of consideration about the Sony sensor strategy on Digital Cameras (based on rumors, news and patents)
1) Sony plans to sell Four Thirds sensor to Olympus (See their new FT sensor at
2) Sony is now expanding their sensor sales to all manufactures. Mamiya/Pentax/Hasselbald use Sony’s 50MP CMOS medium format sensor. Canon uses Sony’s 1 inch sensor on the Canon G7x. Nikon on FF cameras and Pentax on APS-C DSLR.
3) Plenty of patents do disclose that Sony is working on Foveon alike sensor
4) Global Shutter will be mainstream in 2-3 years.

This means sensor in Alpha cameras will remain feature the best tech of the moment for the time being. There is little competition…for now.

May 4, 2015
Posted in deals, reviews

Sigma 24mm f/1.4 A-mount ART lens available for preorder at BHphoto.



Some good news for A-mount folks! The new Sigma 24mm f/1.4 ART A-mount lens is now on preorder at BHphoto (Click here).

DxOmark tested the new Sigma lens (Canon mount version) and writes:

Although at first sight the Sigma’s overall DxOMark score might not look as convincing as the two previous Art models from the maker, it is important to look deeper than the numbers suggest, especially at shorter focal lengths. The Sigma 24mm f1.4 DG HSM is the finest 24mm we’ve seen, although against the Canon 24mm f1.4L II USM, it’s a close-run thing. That model has slightly higher peak sharpness centrally at f4-5.6, but the Sigma has more uniform performance overall, including superior control of CA and distortion. It’s a worthy addition to the range and will only add to the maker’s reputation. Plus at around half the price of the Canon L-series equivalent, it’s a steal.

Reminder: Also those four new E and A-mount lenses can be preordered:
Zeiss Batis 85mm f/1.8 lens at Adorama (Click here), Bhphoto (Click here).
Zeiss Batis 25mm f/2.0 lens at Adorama (Click here), Bhphoto (Click here).
Sony 24-70mm f/2.8 ZA SSM II at BHphoto (Click here) and at Adorama (Click here).
Sony 16-35mm f/2.8 ZA SSM II at BHphoto (Click here) and at Adorama (Click here).

May 4, 2015
Posted in rumors

Sony to have a ” Pro Video Presentation” on May 29 in Berlin.



Sony will have a “Pro Video Presentation” on May 29 in Berlin. That is what the text says on the official Schau! 2015 homepage. Don’t know what exactly that means but let’s hope this means an E-mount camera with internal 4K recording will be announced on that day :)

P.S.: Other companies like Panasonic and Fuji will show their new cameras (G7 and X-T10) on the same event.

May 4, 2015
Posted in news

Sony Tidbits…


The Switch-Nikon DSLR to Sony Mirrorless, 5 Reasons a Photographer Changed, WPPI 2015 w/Jason Lanier

Sony FE 28/2 First Impressions Review (Backgroundblur).
Sony World Photo Winners (Worldphoto).
1$ solution to all the light leak adapter-related problems (SonyAlphaForum).
Sony ILCE-7M2 a7 II review at Photoreview.
New Close Focus adapter by Kipon.
Rétro Photo – Sony Mavica : des balbutiements à la réalisation (Focus Numerique).
Firmware update for the FDR-AX100 4K camcorder (Sony Support).
Kinogrip launch new Kinohandle and wired trigger solution for Sony a7S (Newsshooter).

May 3, 2015
Posted in rumors

Rokinon 100mm lens now shipping.



Both A and E-mount versions of the new Rokinon 100mm f/2.8 macor lenses are in Stock at BHphoto:
100mm f/2.8 for A-mount (Click here) or E-mount (Click here).
100mm t/3.1 Cine version for A-mount (Click here) or E-mount (Click here).

Sony US rebates:
Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.
$100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.


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