January 16, 2012
Posted in news

Sony Interview: The future is mirrorless!

Imaging Resource (Click here) interviewed Mr. Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics Inc.

- Sony clearly says that Optical Viewfinder DSRL are…dead: “It’s hard to imagine that 10 years from now, cameras will operate the way they did 60 years ago“. The future are mirrorless cameras!
- There is a tremendous demand for our NEX-5N and for the NEX-7: “and that cuts across the grain from what you would expect if the mirrorless segment was originally designed to attract that step-up point and shoot user who wasn’t ready for an SLR.”
- Thai flood and production status: “we’re looking forward to ramping up to meet the demand of our consumers in February and March.
- Sony is clearly committed to Full Frame even if the vast majority of the market is APS-CI. It’s a big challenge to create a big size Translucent Mirror: “so it’s not for the faint of heart, but we’ll see.

There is much more in the Interview but the general picture is easy to understand. Sony is working on a Fullframe SLT camera. But the main affords goes to the NEX system.

January 15, 2012
Posted in rumors

New battery grip for the NEX-7? NEX-7 in Stock in Canada and soon in UK (both body and kit version!!!).

For the (worldwide!) first time the NEX-7 with black 18-55mm kit lens is in Stock at Sony Canada (Click here). And also the body only is in Stock at Sony Canada (Click here). And in Europe both NEX-7 versions will be available within 10 days at Jessops UK (Click here). And in USA you can get a 300 mail in rebate on Epson printer when pre ordering the NEX-7 body at Adorama (Click here).

I just got a news saying that the Taiwanese company Ownuser (Click here) will soon announce a new battery grip for the NEX-7! It is a modular design that would also allow the use of LA-EA2 without obstruction. The same company already made battery grips for SLT and NEX cameras:
Click here to see the A33/A55 battery grip auctions on eBay.
Click here to see the NEX-5 battery grip auctions on eBay.

Full NEX-7 preorder search links:

Australia: Sony.au, Digitalrev, Amazon, Adorama, B&H, eBay.au
Austria: Amazon.at, Sony.at, eBay.at
Belgium: Sony.be, eBay.be
Canada: Sony.ca, B&H, Adorama, eBay.ca
China: Amazon.cn, Digitalrev, eBay
Denmark: Sony.dk, eBay
Finland: Sony.fi, eBay
France: Sony.fr, Amazon.fr, eBay.fr
Germany: Amazon.de, Sony.de, eBay.de
Hong Kong: Amazon, Digitalrev, B&H, Adorama, eBay
Ireland: Sony.ie, Amazon.uk, eBay.ie
Italy: Sony.it, Amazon.it, eBay.it
Japan: Amazon.jp, Rakuten, eBay
Netherlands: Sony.nl, eBay.nl
Norway: Sony.no, eBay
Poland: Sony.pl, Redcoon.pl, eBay
Singapore: Digitalrev, B&H, eBay
Spain: Sony.es, Amazon.es, Redcoon.es, eBay
Sweden: Sony.se, eBay
Switzerland: Sony.ch, Amazon.de, eBay.ch
United Kingdom: Amazon.co.uk, Warehouseexpress, eBay UK
USA: Amazon, B&H, Adorama, J&R, eBay

January 14, 2012
Posted in news

Sony TidBits

30mm macro test at Camera.Itmedia (japanese).

Sony NEX-7 vs Sony NEX-5N (Digitalrev).

Sony A580 hands-on review at SonyAlphaLab (Click here).

Gizmodo (Click here) says the best affordable mirrorless camera is the NEX-C3

January 13, 2012
Posted in deals, news

New (cool!) Sony HVL-LE1 LED light flash! A77 in Stock in USA/Canada/UK.

Sony unveiled that new hotshoe-mountable LED battery light. As you can see from the video on top it’s actually a super nice gadget you can tilt and angle. There is a dimmer you can adjust from 10% up to 100% power (1800 LUX maximum at 5500 Kelvin). There is even a filter slot for the use of a 3200 conversion filter. The It weights 250g and is priced at $250. One moge thing: you can use AA and Sony V or M batteries, the same used for the A77. Can’t wait to use that LED light on my future A99 :)

By the way, the A77 is in Stock at Expanys USA (Click here), Expansys Canada (Click here), Expansys UK (Click here).



January 13, 2012
Posted in rumors

UPDATED: Sony price increases in Hong Kong from February 1 (but for Hong Kong only!!!=

Our reader NSHK sent me the “official bad news”:
The following is the new official listed price in sony Hong Kong.
Effective from Feb 1
>30% up!!!
USD 1 = HKD 7.8
SAL1680Z HKD 5390 > HKD 7390 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL1635Z HKD11990 > HKD 15990 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL2470Z HKD 12590 > HKD 15990 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL85F14Z HKD 9990 > HKD 12590 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL135F18 HKD 10990 > HKD 13880 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL70300G HKD 5980 > HKD 7790 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)
SAL70400G HKD 10990 > HKD 15990 (Check in other stores: Amazon, B&H, Adorama, J&R, eBay)

UPDATE: Good news folks. The price increases will happen in Hong Kong only!!! The rest of thw world is save :)

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