Press text: Sony celebrates success at 2021 TIPA Awards with the highly anticipated win of “Best Full Frame Professional Camera” for Sony Alpha 1

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Press text:

Sony is proud to announce the highly renowned Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of five TIPA awards. With wins across both the Digital Imaging and Mobile industries, Sony has claimed titles including “Best Full Frame Professional Camera” for the Alpha 1 and “Best Photo Smartphone” for Xperia 1 III.

BEST FULL FRAME PROFESSIONAL CAMERA Alpha 1


The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, blackout-free continuous shooting at up to 30 frames per second[i], up to 120 AF/AE calculations per second [ii], 8K 30p[iii] 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before. The camera gives new creative freedom to professional photographers in the ranges of sport, wedding, portrait, wildlife and many other demanding fields.

BEST PHOTO/VIDEO CAMERA EXPERT α7S III


Featuring a 12.1MP (approx., effective) back-illuminated full-frame Exmor RTM CMOS image sensor with ultra-high sensitivity and 15+ stop wide dynamic range for movies (S-log3), a host of impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 colour depth, heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends [iv], a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

BEST PRIME STANDARD LENS FE 50 mm F1.2 GM


The FE 50mm F1.2 GM (model SEL50F12GM) – delivers excellent resolution and dramatic bokeh known to Sony’s G Master TM line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

BEST VLOGGER CAMERA Vlog Camera ZV-1


The ZV-1 features a 1.0-type stacked Exmor RS® CMOS image sensor with DRAM chip and 24-70mm[v] F1.8-2.8 ZEISS® Vario-Sonnar T* large-aperture lens creating beautiful background bokeh (background blur), allowing the subject to stand out from the background. The camera locks on and tracks subjects with high accuracy and speed using Sony’s leading-edge autofocus system. The ZV-1 is designed with various features and effects that are purpose-built for content creators and vloggers in mind, including a selfie-friendly vari-angle LCD screen, body grip and a recording lamp. A directional 3-capsule mic with wind screen picks up your voice clearly with less wind noise; and the Bokeh switch and Product Showcase Setting make videos more interesting with less efforts. . To meet any video need, the ZV-1 contains advanced video features including 4K movie recording[vi] and in-body image stabilisation.

BEST PHOTO SMARTPHONE Xperia 1 III


Xperia 1 III is co-developed with the engineers behind Alpha series cameras, renowned for their industry-leading autofocus technology. The model includes fast, accurate continuous AF across all lenses and Real-time Eye AF. Furthermore, the Xperia 1 III features the world’s first Variable telephoto lens paired with a Dual-PD Sensor[v] and 4K HDR OLED 120Hz Refresh rate display[vi].

Xperia 1 III presents a more sophisticated feature set for photographers who strive for picture perfect results. Xperia 1 III features Real-time Tracking[vii], allowing users to shoot the most challenging moving subjects in precise focus. Using AI-based algorithms and the 3D iToF sensor to measure distance, Real-time Tracking can accurately detect and focus on a subject and continue to track it even if it temporarily moves out of sight. This is further complemented by the World´s first smartphone with Variable telephoto lens paired with a Dual PD sensor that reaches up to a 105mm focal length – assisted by fast autofocus thanks to the Dual PD sensor. When switching between 70mm and 105mm[viii], the focus is adjusted in an instant to swiftly capture the beauty in the detail. Xperia 1 III can also reach focal lengths of 16mm and 24mm for more creative flexibility in shooting.

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RUMOR: New E-mount camera has A5xxx shape, with A6xxx features and the A7c fully articulating screen

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Image on top shows the ZV-1 vlogger camera

Next week Sony will announce their first of the line new APS-C E-mount Vlogger branded camera. It has a compact A5xxx shape with no integrated viewfinder, it has similar A6xxx features (24MP sensor, IBIS and so forth) and the new A7c fully articulating screen.

So it’s not a successor or replacement of any current cameras. This is branded as a new High End Vlogger camera.

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My fault: The new camera is branded as a higher end vlogger camera and not a high end A6xxx camera replacement

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The one part that was wrong of my Sony APS-C camera rumors was the info that this would be a new High End camera. But indeed my source got mislead by Sony marketing that will present this camera as a higher end vlogger camera and the first of a new line. So this is not the A6660 replacement. And as far as I know there is no A6600 replacement coming any time soon.

So again, my apologies for that piece of wrong rumor. Understand that Sony is quite secretive on leaks…and as far as I know I am the only website on the world that at least could tell you that there is a new APS-C camera coming (and this weeks ago). And moreover you also know this will now be a new kind of model (first of it’s line in terms of naming). So you can either bitch me on the glass half empty or relax a bit and enjoy the glass that is half full. With the hope that now that I am back from my 6 month long COVID-19 project I will have more time to spend on rumor work ;)

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RUMOR: The new APS-C E-mount will be branded with a completely different name (no A5xxx, no A6xxx). To be announced next week!

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Image on top shows the ZV-1 vlogger camera

Just like the ZV-1 replaced the Sony RX100 series this new APS-C E-mount camera will not have the A5xxx ot A6xxx nomenclature but be the first APS-C E-mount camera of a new line. Sony marketing really wants to brand is as “something different” from the previous cameras. I don’t know yet if this means that from now on all new APS-C E-mount cameras will use the new naming structure and I don’t know if from now on we will only have that kind of APS-C cameras and no more A5xxx and A6xxx.

One more thing: The camera will be announced next week!

Known specs:

  • It uses a 24MP sensor
  • It’s not really mean as a High End model…but more as a compact VLOGGER E-mount camera
  • all usual improvement taken a bit from the A7c but in a more compact A5xxx alike shape.
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