June 27, 2012
Posted in deals

A37 is “essential” says Photographyblog. And first RX100 cheater price…

Usually popular cameras only have the honour to grab the attention from cheaters. The RX100 is certainly one of the most popular new cameras of the moment and it is in Stock (with accessories) for $1,739 at Amazon (Click here). Don’t buy it! The camera with real price is coming within the next days! A new short preview is available at Cnet. Preorders at Amazon USAdoramaBHphoto, Amazon GermanyAmazon France and Jessops.

Photographyblog posted the full A37 review and writes: “The Sony A37 may sit at the bottom of Sony’s SLT line-up, but for many people this could be the only camera that they’ll ever need.” The camera earns the highest possible ranking!
In Stock price check at Amazon, B&H, Adorama, J&R, eBay

June 27, 2012
Posted in news

The Sony “Go Pro” action camera is coming for real!

And the next rumor turned out to be correct. A couple of months ago we first reported that Sony was ready to launch a Go Pro competitor. Tonight Sony Blog unveiled the camera: “The video camera is tiny and lightweight, but it houses Sony’s hallmark SteadyShot® image stabilization technology, Exmor® R CMOS image sensor, and an ultra-wide angle Carl Zeiss® Tessar® lens.

This is not an SLT nor a NEX camera but you have to know that Sony is entering a very huge and profitable market. Go Pro cameras (Click here to see them on Amazon and here on eBay) are very likely the most sold cameras ever. You see them everywhere! I met many climbers, skiers and cyclists using them here in the Alps.

The already doing well Imaging Division now has the chance to expand the business (and profits). Now let’s hope Sony engineers will make us go crazy with the A88, A99 and new NEX cameras too!

P.S.: Thanks to all sources for sharing the rumor about that camera. It makes SAR a pretty reliable rumor site although of course nobody is perfect :)

Via Sony Blog

June 26, 2012
Posted in rumors

(SR2) High End NEX camera coming at Photokina?

Image on top: The current NEX-7. Is the NEX-9 coming?

Before you read, this is a unconfirmed rumor from a new source. So take it with a grain of salt. As usual I hope my anonymous trusted sources can confirm or deny this soon.

A new source told us that a “new High End NEX camera is going to be displayed at the Photokina show“. The model has a higher number than than the NEX-7 (maybe Nex-9?). In any case this is an APS-C model not a Full Frame mirrorless! The fact that the source told me it is going to be displayed may hints the possibility of a 2013 availability (in Stock) only.

I can’t really figure out what the NEX-9 could do visibly better than the NEX-7. You may have an idea of what a NEX-9 APS-C sensor camera should do to convince you to buy it instead of the current NEX-7?

P.S.: NEX-7 is a hotseller at all rankings: Amazon US , Amazon Germany, Amazon France and at Amazon.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

June 26, 2012
Posted in reviews

New Sony NEX reviews roundup…(fstoppers tests the FS700)

4 Days with the Sony NEX-FS700 from Andrew Young on Vimeo.

Sony NEX-7 test at Optyczne.pl. NEX-5n with LA-EA2 at SonyAlphaLab. NEX-F3 tested by the french Uebergizmodo. XPRO1 vs E-M5 vs NEX-7 by Mike Kobal. A new Doda-E battery grip for the NEX-7 at Itmedia. A real battery grip is already in Stock via Ownuser on eBay (Click here). And don’t forget to check out the new NEX-7 leather case from Gariz (Click here).

Links to the new NEX-F3 Amazon, B&H, Adorama, J&R, eBay.
NEX-7 remains on the top end of all Amazon rankings: Amazon US (place 4), Amazon Germany (place 5),Amazon France (place 6) and at Amazon UK (2). Result do change hourly!

June 25, 2012
Posted in rumors

Two FF cameras within the next 12 months. One to be named A88 and one A99?

Let’s start within the new week with a small rumors. As I already told you there will be one FF SLT camera at Photokina (specs you already know) and another High End Model within the first half of 2013. A new source just told me that one camera will be named A88 (veyr likely the A850 successor and “cheap” FF model) and another will be the A99 (very likely the A900 successor and “high” end model).

This is just to say that the final name of the coming 24 Megapixel model may be A88 instead of A99. I am still not sure. I hope my sources can confirm this soon. Keep in mind that Sony itself once said that there will be a A9x SLT Full Frame this year.

Anyway, we are just talking about the names here. I am trying to figure out how the High End Model could be. Early rumors suggested it would use the same Nikon D800 sensor and a built-in vertical grip. Question is if such a high end model makes sense. I mean, the pro market is pretty conservative and dominated by Nikon and Canon. You will need a huge effort to convince pro’s to switch the system! What do you think? Does it make sense?


Sony A850 at AmazonAdoramaB&HJ&ReBay.
Sony A900 at AmazonAdoramaB&HJ&ReBay.

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