Plenty of IF awards for Sony!

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Many Sony products got awraded by the iF product design award 2013 (Click here). Here you can read the winners and the reason why the designers liked them:

Sony A99:
High-end DSLR featuring a 35 mm full-frame sensor. To offer the exceptional control that shooters demand, the designers focused closely on the grip shape, front-to-back shape and button layout. Taut-looking surfaces seem stretched over each element, from the body to the grip to the pentaprism, giving the camera body an aura of high performance and a sculptural, well-integrated appearance.

DSC-RX1:
Proofing that good things can come in small packages, this camera packs a 35 mm full-frame sensor and large f/2.0 lens into a compact, spartan body of magnesium alloy. For satisfying control and pride of ownership, the smooth, luxurious lens barrel and buttons were refined by repeatedly fine-tuning a universal layout. Subtly rounded ends support both form and function, creating a nicely squarish body that is easier to hold.
And there is also a special Jury-Statement on the RX1:
I love the quality of this camera lens. There are so many details and textures. It also has a very modern feel to it. Here Sony has imagined how to do things differently than anyone else. It is wonderfully designed. Every detail is appropriate. This is a mechanical piece with pleasantly surprising high-quality details.

DSC-RX100
The DSC-RX100 is small and light, but features a 1” image sensor. High-quality aluminum is used for the body, ensuring optimal rigidity and texture. The main controls are metal and the styling emphasizes the edges, giving users a sense of the camera’s reliability. The centrally positioned lens tube, with a diameter nearly equal to the height of the body, allows the camera to be held securely and makes the control ring easy to operate. The solid feel of the body – not seen before in this class – and the premium simple shape make this camera a joy to own, inspiring users to give free reign to their creativity.

NEX-5R
Innovative interchangeable-lens camera housing a large image sensor in a body as small as it can be – barely tall enough to accommodate the mount. Though compact, the camera offers welcome features, such as an LCD screen that tilts to include the shooter and enable high- and low-angle shots, expanding shooting options. A generous grip maintains usability even with larger lenses. Also designed for fast shootings, because a rapid settings adjustment is possible via a dial on the back.

DSC-HX30V:
Although a pop-up flash suppresses vignetting in shots applying the optical 20x zoom, the flash sits higher than the mode dial across from it. Fortunately, gently slanted surfaces provide a graceful transition and elegant design accent. Inside, the reassuring grip is a high-capacity capacitor for bright flash in zoomed shots. Subtly contrasting body and lens finishes, a nicely finished band around the body, a perfectly positioned power button and other details make this a highly polished camera.

via TalkNex.

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