sonyalpharumors

something similar, yet distinguishable from the film-era lenses, would be nice. such as rokkor DT or something like that. But i do agree that it would make things a bit more difficult.

Sorry but i am too young to know what these Rokkor’s stands for. ._.

Is it Zeiss equivalent? Sorry for my ignorance.

i really don’t care how this naming thing goes. what matters most if the Image Quality! just my 2cents

Old name really helps, but should add some prefix to it to avoid confusion.
I am happy to listen that Rokkor maybe reborn with modern optics and electronic.
Maybe some jumped ship minolta fans will jumping back because of the name.

While I voted “yes” if Sony was to put a brand on its lenses I would say they should use a new label. We’ve had rokkor and maxxim, it’ll create confusion like some other people have said.

I don’t care what they call the lenses, just make more of them! Besides, Zeiss is the ace in Sony’s hand, and they should at least make a full range of Zeiss primes.

aww, why rokkor instead of hexanon? where’s the love for konica?

Yes, the Sony-Zeiss lineup should include a full range of professional quality primes and zooms, all without compromise with coatings, motors and sealing. The G series should also only include professional telephotos and zoom telephoto lenses. And all of them should be the same color and finish.

Sony-Rokkor could be the standard line of lenses (primes, zooms)for the photographer don’t needed the absolute best optics or just isn’t pixel peeking and printing posters.

And last a series of “kit” lenses for the large majorly that purchase a Sony a33, a55, a65 and the many who are willing to spend the money for an a77 but can’t see spending more for a lens than the camera. So it’s clear were the volume and the money is for Sony and why we don’t see all of the professional lenses many of us are asking for.

Why don’t you set up a poll to see if Sony should make a full frame NEX with dedicated shutter, WB, and iso controls on the body and aperture control on a new small line of full frame primes with distance scales and fast AF? The camera should be compatible with M-mount lenses via adapter. Priced at $2,000 for the body.

Then send those results to the “higher powers.”

I just want to say, there are already enough names in the Sony lenses family. Sony, G lenses, Zeiss lenses. More names would just cause confusion.
***I think what is really important, is for the lenses in the same category to have the exact same appearance***
Nikon does a really good job, but Sony for example, has a black 70-300G then a Silver 70-400G and other white lenses; doesn’t have a complete small prime set 20/24/28/35/50/85. the 35/1.4G that doesn’t look like the rest of them; have not seen a 24/2 in person but looks different from 85/1.4 and 135/1.8 from pictures.

Sony should have purchased the Minolta brand name in the first place to use it for their still cameras.
In contrast very few people care about Rokkor anymore, even Minolta did not- might as well create a new name.

@Alexandre

Sony is bringing out new 50mm’s.

If we don’t see them this year, we are bound to see them
next year at the launch of the new Sony Full Frame SLT’s.

The patent was already leaked and discussed here:

http://www.sonyalpharumors.com/hot-patent-discloses-a-new-sony-50mm-f1-2-and-f1-4-fast-lens/

No need for negative Sony comments.
Go back to reading Thom Hogan’s craptastic blog.

I, like some in the comments, would have voted “No!” but chose to vote “Don’t care about that.” even though I do care, to show my support against “Yes!” I’m not sure if others like me are doing that, or if they are not voting because they do care and their “No!” choice isn’t available.

As for the names of lenses, I just hope we don’t get back to unnecessary long names like they had at the end of the Minolta days with “Konica Minolta Maxxum…” Imagine a “Sony Carl Zeiss Alpha Rokkor AF DT 75mm f/1.7 Macro APO G D SSM RS” Brownie points if you know what those letters mean

Im more interested how this “higher power” is using this site feedback as sort of a Marketing research :p

Introducing “Rokkor” would lead to confusion, especially when shopping for used lenses.

Would work if:

- Name would be SAM, SAL-Rokkor etc
- Designed by any organization with personnel from- or in the spirit of old Minolta and manufactured in Japan
- G reserved for even higher end non-Zeiss lenses (dropped from 70-300, kept in 70-400G)
- Zeiss brand intact (but Zeiss, please, introduce the MF lenses for Nikon/Canon for Sony, but with AF)
- Radioactive lens coatings re-introduced (well, maybe not

I have some vintage Minolta lens and would like to see the ‘Rokkor’ name again, preferably on non-kit/higher grade lenses and with differentiation from older Rokkors.

For example, use the name ‘Rokkor-A’ for higher grade A-mount lenses and ‘Rokkor-E’ for higher grade E-mount lenses.

I also agree with others’ suggestion of also reusing the ‘Hexanon’ name, but only with differentiation from older Hexanons.