Sony A7s gets a pricing in Australia ($3499 AUSD).

The Australian Store Teds is accepting preorders on the A7s. And the price is set at $3499 AUSD. Converted this is about $3200 or 2350 Euro. This without to take in consideration the tax and other regional differences. And a “bird” told me that this should be a pretty accurate pricing (the AUSD pricing, not the conversion).

A7s Preorder or pure notification store links:
USA: Sony US,  Amazon and BHphoto.
Europe:  Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev