Sony brings PRO support program to UK

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Bildschirmfoto 2016-04-21 um 13.18.50
Sony had a press announcement today during the World Photo Award: They are expanding their PRO support program to the UK.

This is the press text:

Sony today announced the expansion of its Imaging PRO Support programme to include the UK. The programme is scheduled to start in the UK in September 2016 and continues to gain momentum as an increasing amount of professional photographers are switching to Sony cameras.
Imaging PRO Support offers advice and help to members including a dedicated telephone help desk offering professional photographers support in using their α camera equipment. There’s a free collection and return service for units requiring repairs, plus a free back-up loan unit to keep professional photographers up and running. In addition, members can benefit from a free twice-yearly image sensor cleaning service with filter glass replacement if necessary and firmware check-up to keep their cameras in top condition.
There’s no membership fee for the service that’s offered to professional photographers[i] who own at least two Sony α camera bodies and three Sony α lenses from the qualifying list detailed beneath.
The Sony Imaging PRO support programme is now live in Japan, South Korea, Hong Kong, Taiwan, Germany, Switzerland, Austria and the United States. Rollout in other European countries is currently under consideration.

Source: Sony Eu.

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