Sony has 15% of the DSLR market but wants more!
Mr.Imamura from Sony 
(via: hx9v)
In an interview give at Bloomberg Masashi Imamura (president of the Personal Imaging & Sound Business Group at Sony Corp) said that “We’re currently discussing our next target, and that will certainly be higher than 15 percent“. In 2009 Sony had 11% share of the interchangeable lens market. In March 2011 Sony reached the 15% target. But Mr. Imamura is confident that with the introduction of the new model Sony will get closer to Canon and Nikon.
Reminder: According to our sources Sony will announce two NEX cameras (NEX-C3 and NEX-C5) and one Alpha (A77 with 24 Megapixels) within 2011. But there will be also many new lenses ad new camcorders with NEX and Alpha mount.
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Comment from c preece: A little something for those that think ...
Comment from Daniel: Nothing new on ebay. Looks like the list...
Comment from Joel: Sony don't care for pro users in my hone...
Comment from Maveric19: I look more for it to be closer to the C...
Sky_walker
2 years ago |Nice, good work.
+ rotfl for the image, hehehe
SVOR
2 years ago |This is the first I saw of the NEX-5 replacement but frankly it only makes sense if they replace both at the same time or drop the NEX-5. Otherwise the NEX-3C would cannibalise the NEX-5 sales. Just 1080i video and a metal body vs. more controls and (presumably) a lower price. I think interlace video formats are stone-age anyway – NEX5C should ideally go to 1080/60P which hopefully could boost focus speed too.
pancanikonpus
2 years ago |TigerUppperCut! … He is Sagat! lol
Good progressive and innovative breakthrough new segment of photography in mirrorless. Please bring 24p, elim over heated
Greg
2 years ago |Sony should be prepared to lose 5% at least if they completely dump the OVF DSLR. I like the SLT designs, but they are not ready to completely replace DSLR’s.
Spoon
2 years ago |This assumes that the growth in the mirrorless and SLT models will not outdo those that refuse to adopt and leave. Which I seriously doubt.
Since 15% is based on a yearly average, in which the SLT’s, NEX models and even some of the OVF models (A580) weren’t even available all 12 months, the current marketshare should be even significantly higher (I’d say 20% or higher).
Vlad
2 years ago |The SLT sales will outdo those that leave for sure. The problem is that it will outdo pro users with consumers.
Also, I have no idea how they calculated, but I doubt they just used yearly average. “Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March”.
c preece
2 years ago |Nex and SLT are not SLR’s. The only SLR’s Sony continues to make, and we don’t know for sure if they do, are the a900 and 580. They will not get 15% of the SLR market with these 2 cameras.
Vlad
2 years ago |Thank you for the info. Maybe you should write that to Yasu or Nakajima.
Meanwhile, my guess is that Imamura was talking about interchangeable lens cameras globally.
c preece
2 years ago |And I qoute
“Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March, Masashi Imamura, president of the Personal Imaging & Sound Business Group, said in an interview in Tokyo yesterday. The maker of alpha-series cameras and NEX models had an average market share of about 10 percent in the previous four years it has been in the segment.”
Vlad
2 years ago |@ c preece And?
Joel
2 years ago |Sony don’t care for pro users in my honest opinion. Every decision they’ve made in the past 12 months is geared toward progressing their stance in the low end consumer market.
Thats where the money is and that’s where they’re going to focus their efforts.
gigino
2 years ago |I would not be surprised if Sony OVF camera’s sales are less than 2% of that share. Not a biggy.
Sky_walker
2 years ago |5% less? Not a chance. Most of market is entry to mid range, while those who want OVF most are pro-photographers, so… I doubt the difference will be more than 0.5% (random tiny number).
Indy Jack
2 years ago |So, you’re telling me there will be more people out there wanting to borrow my gear (lens, flash, etc.)… This seems like a good news – bad news thing, right?
Kiril
2 years ago |Well likely A280 and A390 replacements will too come to the scene. May be A25 and A35 – I wonder what the difference may be.
The low end DSLR are possibly the best sold cameras after NEX-5. I doubt A77 will sell in huge quantites. Though if price is right and feature set is great may be it can be in the league of bestsellers like D80 and D90.
mugen
2 years ago |They can gain market really easy, releasing full frame SLT camera in the price tag of Nikon D7000/Pentax K-5.
Sky_walker
2 years ago |Woh…. this would be killer. I’d go for it myself, even with shit-EVF in, hehehe
Edgars
2 years ago |My bet is A77 24Mpix APS-C will outperform IQ of my A900 24Mpix in single turn. Remember, for APS-C needs only sweet center spot of FF lenses. Instead FF sensor usually shows bad corners of almost every lens. I expect APS-C sensors will be winners at the end of day.
RB
2 years ago |Even though its quite popular for the moment, image quality is not defined by pixel peeping. When you downscale the image to reasonable dimensions, you don’t see any camera-pixel anymore.
Image quality is foremost a matter of visual appeal. And here we stop talking about pixels and start to talk about lenses. It’s the lens which forms the image. And the larger the sensor, the longer the focal lengths have to be in order to cover the same angular range. And the longer the focal length, the more creative freedom one has. In brief: I rather would take 6 MP full-frame camera than a 24 MP APS-C one.
doug
2 years ago |“the longer the focal length, the more creative freedom one has.” That statement makes no sense at all. Should we all throw away our wide angle lenses and only use a 500mm telephoto?
Edgars
2 years ago |I like longer lenses because they give more possibilities to isolate subject either from field and background. However, I didn’t find huge advantage of FF over APS.
Carl
2 years ago |The only major advantage of FF is in terms of depth of field, which is why I have one. Most photographers don’t make significant use of selective focus, however.
Maveric19
2 years ago |I look more for it to be closer to the Canon 7d and the Nikon d300 or d300s. If it really has 24mp and priced around $1500 that might be enough to put it over the top.
doug
2 years ago |I’m very happy for Sony to hear that they reached their target of 15% market share in DSLR sales in March 2011. That milestone is even more impressive when you consider that I’m writing this in February 2011.
Vlad
2 years ago |Yep, saw this in the article XD.
Mafiosito
2 years ago |Love it, ship jumpers post your Ebay tags I want more great lens at dirt cheap prices. With 3k I had over 6k of lens and gear lol. Funny because so far everyone that posted their Ebay links have nothing but crappy 3rd party lenses and some sony dt lenses combined with alphas in the lower 300′s. I’m I worried that people that jump ships will affect the sales??? Judging by the recents posts here Not at all LOL
RB
2 years ago |Daniel
2 years ago |Nothing new on ebay. Looks like the list of people who jumped ships and sold their gear is near its end. Very few lenses and flashes. And the prices for which they sell are very close to the new ones. Not such a great bussines, maybe when we’ll se some rebates in lenses as we saw in the last two months of 2010. Prices are up again. No sales at this time, maybe april?
mafiosito
2 years ago |Quick advice, check your local kijiji craiglist or newspaper great deals on flashes, batteries,good dt lenses CZ lenses etc. I can only assume they are ship jumpers
Mafiosito
2 years ago |Maybe currently but new models hit the shelves … strting with a77 it will be a different story
c preece
2 years ago |A little something for those that think Nikon is sitting on their hands and not being innovative. Not SLT tech, but interesting none the same.
http://nikonrumors.com/2011/02/26/nikon-d800-rumors.aspx#comments