Sony interview at Lensvid: “We are working on algorithms to increase the battery life and decrease the overheating on E-mount cameras”

Lensvid posted that Sony video interview. A couple of news we got from this:

1) Sony sees a market for A-mount enthusiasts (particularly in the mid-upper level)
2) don’t expect Sony to make any entry level camera other than the A68
3) We will quickly recover from the Kumamoto damage
4) We are working on algorithms to increase the battery life and lower the overheating on E-mount cameras. These could be released
5) In Europe we have 25% of the Full Frame market share

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