Sony introduces the new “WhiteMagic” 3 inch LCD.
Sony Japan has just introduce a new LCD Module. It is 100% brighter or you can switch to the normal mode where it consumes 50% less power than existing units. The new LCD uses an additional white “dot” to provide a brighter image. The LCD has 1.24 million dots and a VGA resolution (640×480 pixels).
Important: This is not the same LCD that will be used by the upcoming new A77. The A77 will have a 921 million dot Trueblack LCD.
Related Posts
Via Sony Japan
Share
Recent comments
Comment from john: Even the guys on the Nikon board want it...
Comment from Ken: +1 on the OLED comment. I'm REALLY hopi...
Comment from FK: I Just checked the one on the 580, it se...- Comment from FK: I would like to know what panel-technolo...
Dirk
10 months ago |Well, that’s sad news… I hoped for something like that as a lcd-screen on the A77.
räven
10 months ago |Why don’t they use OLED screens on the EVF’s? OLED is more or less Sony’s own technology.
Voohoo
10 months ago |I believe they are using OLED in the viewfinder!
But as far as the external screen is concerned, OLED is not a good idea. OLED generally has very poor visibility in sunlight.
FlashBFE
10 months ago |Your last sentence is not true. I own a Samsung NV24 HD with OLED Display and it is better than the Nex-5 Display. In Sunlight, both are poor but OLED is still better as long as you don’t switch the NEX to the special Sunlight Mode with wrong colors.
Adam
10 months ago |I guess that’s why theyre used in a lot of cellphones then?
Idiot. The point of OLED is to be viewed in brighter situations
Ken
10 months ago |+1 on the OLED comment. I’m REALLY hoping the a99 will have it for the screen
Lessob
10 months ago |A 921 million dot LCD ? Thats impressive
Terryfried
10 months ago |Yeh I think that should be 921 thousand or .921 million
A350
10 months ago |probably will be used in the A99…
Poki
10 months ago |So where will it be used? Whatever, the 921k dot TruBlack LCD like on my NEX-5 is just fine, although it’s nearly unusable in bright sunlight, ‘cos the “sunlight” setting shows completely wrong colors …
explorer76
10 months ago |I believe bright sunlight situations are one of the main motivations for this technology. Due to the extra brightness it should be easier to view it in bright light. The extra “dots” are not there to increase the resolution, just to increase the brightness
Steve Jones
10 months ago |“The A77 will have a 921 million dot Trueblack LCD.”
Like to put money on that – 921 million? I really think not – slipped a few orders of magnitude I do believe.
Brian
10 months ago |That screen is Racist!
Ollder
10 months ago |Steve, you’re badly late: your point is handled already. Couple of lines upward.
knurd
10 months ago |LOL
WhiteMagic sounds like the new act to replace Barry Manilow in Vegas.
Job
10 months ago |A wireless detachable screen module would be Kick-ass!
Bob
10 months ago |It’s not “100% brighter and consumes 50% less power” – it’s 100% brighter or consumes 50% less power.
Don Cox
10 months ago |“100% brighter” means one stop brighter.
FK
10 months ago |I would like to know what panel-technology Sony is an was using on the LCD’s were those used in the 700 IPS or VA Panels or were those tn like panels as i found the A700′s panel to have quite some color and gamma shift.
FK
10 months ago |I Just checked the one on the 580, it seems noticeably better at these aspects. (It still isn’t perfect and black could be a lot darker)
john
10 months ago |Even the guys on the Nikon board want it.
http://forums.dpreview.com/forums/readflat.asp?forum=1021&thread=39091423