Sony NEX rules in Japan (+ Amazon rankings)
Watch out Canon and Nikon! Sony is coming! The latest weekly BCNranking report shows how two Sony NEX-5 cameras made it into the top 4 of the most sold system cameras. A wonder where the NEX-5
would be if we would sum the black and white model sales numbers!
But how is the rest of the world doing? There are no such reliable rankings. But we can take a look at Amazon rankings:
In US Canon and Nikon are dominating the scene (Click here to see the US ranking). You can find the NEX and Translucent camera only one the second page. But please keep in mind the A55 is not in Stock right now. That could explain the low sales.
In UK the Sony A290 is selling well (Click here to see the UK rankings). But for the rest we have the same US scenario….Canon and Nikon are dominating.
In Germany we have the same story. Canon and Nikon are on top (Click here to see the Amazon Germany ranking).
Also in France the Sony A290 is the best sold camera (Click here to see the Amazon France ranking).
Where Sony is doing very well is in Italy (Click hee to see the Amazon Italy rankings).
As you see the European and American market is less “mirrorless” oriented and very conservative. Classic DSLR cameras are still dominating the camera world.
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Comment from Vlad: Well, I wrote just a short comment, so I...- Comment from Vlad: I see you're being sarcastic. There's no...
Comment from Dulaney Ward: Whoops--this was intended as a reply to ...
TT
2 years ago |Amazon rankings are messed up since various Nex models are in different/wrong categories. It’s not a reliable source.
mike
2 years ago |still no hotshoe adapter for nex, very frucking lame
pnpbios
2 years ago |I agree. I’m tempted to cobble something together over the Sony one that will only trigger on the 2nd flash.
shutter is closed
First flash
open shutter
second flash delay 1 second
close shutter
atleast that way I can use my slaves.
mike
2 years ago |lumopro 160 works with the nex, but it’s not a solution it’s a work around.
“An exciting new feature will allow even more integration with existing flash systems: the new digital optical slave will ignore the ‘pre-flash’ – a common feature of TTL flashes for obtaining exposure information. This important addition enables photographers to manually control the LP160, in conjunction with their TTL flashes, without transmitting a TTL signal or exposure information, or having the LP160 flash when the pre-flash activates.”
Vlad
2 years ago |I think I’ll repeat myself here, but you insist on using the BCNrankings.
“European and American market is less “mirrorless” oriented and very conservative”
I disagree with that. You are basing this on the presumption that Mirrorless compete with DSLRs. Which is true, but you are leaving out another aspect – target audience. The NEX is selling to consumers. It is normal that it will outsell the enthusiast or prosumer markets – which are considerably smaller.
ANd again – the Japanese market is very specific, hence unreliable for any conclusions not relating to itself.
Ezio
2 years ago |You should contribute to this site and perform marketing analysis of Sony products! By the sounds of it, Andrea could really use your help to make better reports.
Dulaney Ward
2 years ago |More for teenagers? strange then that it has Leica users so excited. You must not have seen or understood the implications of the New York Times review of the NEX cameras. What they were excited about was a very chic, very effective camera, just right for their readership, which is hardly teenagers. Instead it is the adult cutting edge leadership. And check out Carl Garrard’s review of the A55. Carl was disparaging about the NEX5 at first, but now he is saying that has taken the place of his Leica/Minolta CLE, a legendary camera, in his camera lineup.
Dulaney Ward
2 years ago |Whoops–this was intended as a reply to acolyte
Vlad
2 years ago |I see you’re being sarcastic. There’s no need for that. If you disagree with what I am saying, you can state your arguments against it – that’s why we have these comment sections – to discuss things.
And btw this is not about Sony cameras solely, this is more about in which category to put the mirrorless cameras. In BCNrankings the mirrorless are compared directly with DSLRs. Why is that? No idea, but probably because they have interchangeable lenses. Do you think this is correct? I think it isn’t. While the separation average joe consumer market – enthusiasts/pros is much more clear between compacts and DSLRs (although not completely), when you put mirrorless in the equation it becomes much worse. Why is this important? Because the average joe consumer market is much more huge than the pro/enthusiast one. Hence, those BCNrankings are not the most reliable thing to consider when evaluating how well a product sells.
I am certainly not saying it is useless, but there are many things to consider before drawing any conclusion.
acolyte
2 years ago |I want more of your opinion on this, because I’m thinking along those lines as well. To me, the American market is too conservative – as they fear new things. The Asian, not limited to Japanese, open up to new things as long as they make it to the media. Their marketing is stronger. While the marketing in America is highly pushy, the marketing in Asian countries tend to be more effective.
I have to disagree with your view of the Japanese market, because it reflects a lot of Asian markets. The only difference, is that the Japanese market is more susceptible to technology changes, as it’s one of the most advanced between the Asian countries. Volume wise it may not reflect the rest of the Asian countries. Rank wise, yes.
And we’re not comparing NEX to prosumers though – Canon EOS Kiss-es sells to more consumers than enthusiasts, as I’ve seen by my own eyes, but I’ve no numbers for it. That’s the most consumer-oriented one Canon carries at the moment.
The target market segment, specifically age, however, is more different. NEX was targeted more for teenagers and early working age, as the design strikes me.
Vlad
2 years ago |Well, I wrote just a short comment, so I certainly didn’t explain myself entirely.
“And we’re not comparing NEX to prosumers though – Canon EOS Kiss-es sells to more consumers than enthusiasts.”
I would tend to agree with that. And then you can see that putting the Kiss in the same rankings as, say the 7D and drawing the conclusion that Kiss sells so well is kind of pointless. All I am saying is that before making any conclusions based on those rankings there are a lot of things to consider – like the target market, price, the country itself etc. In fact looking at those rankings what I find more interesting is that the D90 is just behind the Nex.
On the Japanese market – again agreed. I certainly expressed myself in a bit extreme way, I admit:
“unreliable for any conclusions not relating to itself.”
In Asia, the Japanese market stands a bit aside in its own way. What I am saying is that like the BCNrankings to draw any conclusions there are other considerations first: as you said it is susceptible to technology changes. Other things to consider, and I am listing them in bulk:
Japanese pay more attention to good finish rather than overall performance.
Japanese people are more influenced by their peers’ opinions.
They are highly urbanized.
They have small families – usually live alone or in couple, having fewer children.
You have new products much more often than other countries – quite a volatile market, so you MUST have good marketing in order to succeed. Very often better products fail because the companies cannot afford the major marketing agencies.
etc.(many more)
Some of those are maybe not related to the camera market. But you’ll find that the Japanese market can behave in a very “western” way in some instances while being very “asian” in others. And that’s really simplifying things.
mike
2 years ago |they posted this to have a reason to link to amazon 7 times
admin
2 years ago |??? It’s the second time in 12 months I referr to these Amazon rankings. If my goal would be to promote Amazon than I am not a good promoter
Can you please give me a better option where to see US and Europe sales rankings? Because that is what I were looking for…
dk
2 years ago |Press Alt+F4 and the links will disappear.
george
2 years ago |first time ever in the history of humanity, ..rules… from second place !
chris
2 years ago |SAD? (Seasonal Affective Disorder)
how can they dare to make a little money on this side when they put in so much hours to entertain you (irony)