Sony “storms” in Japan, and surpasses Nikon in United Kingdom!
Amateur Photographer just published a very interesting article about the current interchangeable lens cameras sales:
“Though Canon and Nikon still dominate the market, in Japan their combined share slumped 11% to 60.4% in 2010…..Sony stormed into third place with a 15.2% share, according to the figures.”
And the best part is coming now:
“In the UK, AP understands that Sony overtook Nikon in volume sales of interchangeable lens models for December 2010 – notching up 25% compared to Nikon’s 20%.”
That’s very good news for Sony! The new NEX and translucent cameras (without to forget the A580) really hit the market. Now Sony, we all know what we need to keep climibin the rankings, the A77, the NEX7, and the new fullframe cameras!
P.S.: There is no place where you can find exact rankings. You can only get a very approximative and general idea of how Sony cameras are selling at Amazon by checking their current bestseller rankings:
- Click here to see the US ranking
- Click here to see the UK rankings
- Click here to see the Amazon Germany ranking
- Click here to see the Amazon France ranking
- Click hee to see the Amazon Italy rankings
Jordi LM
3 years ago |And the new e mount lenses!!!!!!……and if its possible 300.000€……;)
Vlad
3 years ago |Good, good for Sony. Now just improve the customers service…
Eric Calabros
3 years ago |and accidentally the only thing that they know nothing about it is Customer Service
Dulaney Ward
3 years ago |I believe that they are working on many things at once, including customer service at all levels, including professional. After all, they do a great job with customer service for their pro video suctomers. But they are stretched very thin, and struggling to build their capacity even while they climbing the sales charts.
The new sensor fabrication plants will help, but I suspect that is not their only capacity issue.
Btw, the 15.2% market share in Japan was achieved in spite of doing dismally during the first five months of the year, at leass than 6%. I think that they are running at or above 20% since June. In fact, the A55 was #2 in Japanese sales in December. Remember that Japan has been Sony’s worst region for Alpha sales, behind the US even.
And now to be moving ahead of Nikon in the UK! David Kilpatrick said months ago that Nikkon was in trouble in the UK; guess so.
Vlad
3 years ago |I love the “suc(k)tomers”. Lol.
About being stretched thin, I do not see how this applies to customer service.
Dulaney Ward
3 years ago |Ir does apply to customer service, which is a large very complex many-faceted issue. I can see them making progress on some customer service fronts, but then not being able to handle the volume. A year ago, their president said that in 2010 size would once again count. That turned out to be trus–in that they were able to attack on several fronts at once. But it also turned out that they need to grow to get the job done. That is to say, they aren’t big enough.
Vlad
3 years ago |To some extent maybe you’re right
Still, it is a pretty huge company selling multiple types of products so it is startling to see (on the other hand their overall marketing sucks too…).
One example: the US website, which I consider to be a part of the customer service. They had several pretty severe errors on the technical aspects and naming of few products. I personally sent two emails and I know a bunch of people did the same (many months ago). Nothing happened. Haven’t checked lately, but I am pretty sure the errors will still be there. Given how easy this is to fix (you don’t even need the webdesigner for that) I would say that they just don’t give a f**k.
Dulaney Ward
3 years ago |It is my impression that Sony USA is run very much less effectively than parallel operations in the rest of the world. Advertising is much better elsewhere, Alpha has a much better presence in stores, etc. The SonyStyle website, as I have said on the Sony Camera Club site on Flickr, leaves one wondering when they intend to hire professionals to do the site. But I do see signs of change. For example, the Sony Camera Club itself is a major effort to reach out to customers, though it hasn’t reached its potential yeat. And they are finally promoting the Sony Artisans of Imagery in the photo magazines. Most importantly, Mark Weir’s open & honest & forthcoming interview. If Sony USA can build on that, they can go a long way toward building bridges with their customers.
Vlad
3 years ago |@dulaney True, agreed. That is one thing I was discussing with a friend, that in the current market the country where you live should probably be taken into account when investing in a specific camera brand.
acolyte
3 years ago |Yeah those should be taken into account.. Sony is successful in a lot of places in the world, and I’m not from the US so I view Sony as doing well. However, with the business model in the US, Sony can’t use the strategy that’s used elsewhere in the world. In the US the population is too spread out. Sony Style stores are not highly accessible. For one, I live in the midwest and I live so far away from the closest Sony Style store. Having an online store doesn’t help if you need a hands on.
While they think they’re doing well, they should also fix their model here..
Myst
3 years ago |seems about right, sony is building for the future, get a huge user base and then the sales of hing end products will sky rocket cause there will be a lot of people who will upgrade…
Bryan Koh
3 years ago |Glad to hear that. : )
Sky_walker
3 years ago |“Sony overtook Nikon in volume sales of interchangeable lens models” – wow… ok, some Asian country where Sony won is understandable, but Britain? Looks like Sony finally gets some nice rewards for hard work put in new cameras! Grats
kmfan
3 years ago |Take it for what it’s worth, but Consumer Reports have ranked the A580 as a best buy. It’s currently ranked after the 60D and 7D; although D7000 and K5 have yet to enter their dslr rank.
Something i’m curious about is where they’re getting the US $600 street price from? Current MSRP is $900. Typo perhaps? Or will there be drastic cuts in prices once the 2011 cameras are outed?
Either way, Sony is showing up allover their digital camera rankings. Good job!