Sony: “We are investigating the possibility of a new camera between the RX1 and RX100″

Image courtesy: DSLRmagazine.
The Spanish website DSLRmagazine (translation here) interviewed Mr. Masaaki Oshima from Sony. The main talk is about the RX1. What I didn’t know until now is that all the RX1 cameras are manually assembled in the same factory. This allows Sony to have a 100% control over the final quality, and that’s part of the reason why the RX1 is expensive. Actually two people are working on one camera during the assembling process!
RX10: When asked about the camera that could fit in between the RX1 and RX100 MR. Masaaki said: “we haven’ decided anything yet but we are investigating the best solution for such a camera“.
Back to the RX1: Valentin Sama told Mr. Masaaki Oshima that in his opinion the RX1 price in Euro is way too high. Something also Focus Numerique wrote lately. Mr Masaaki than asked what a good price for the RX1 would be. There is a difference of 1000 Euro between the US and EU price you can’t justify by VAT difference only. But I am not going to buy the camera anyway…I am waiting for the NEX FF instead even if I still have to wait for 12 months
—
RX1 at Amazon, B&H, Adorama, J&R, eBay.
RX1 Gariz accessories:
1) They made a new half leather case in Black and Brown (Click here to see them on eBay).
2) The new lens cap (Click here to see them on eBay).
3) The new entry is the anti loose button(!) (Click here to see them on eBay). Don’t know if that will be really useful for you RX1 owners. Someone has it and call it how it works? Thanks!
4) And this is the really first time I see that. A special Leather skin hood! (Click here to see them on eBay).





Spoon
4 months ago |That 100 Euro difference could (at least partially) be explained by the fact that you get 12 months extra warranty on top of the 1 year you get in the USA. Warranty will cost Sony money too.
Spuds
4 months ago |There are a lot of differences beyond the VAT tax that people overlook. Shipping alone would be much higher in Europe even if you go the cameras to the shores of the US and Europe for the exact same price, those cameras still have to move from the docks to the stores and that is much more expensive in Europe. Compare the truck drivers wages in Europe to the US and the US is cheaper, then add on the cost of the diesel, a gallon in the US is a little under $4.00, in Europe a gallon would cost about $7.50 a gallon…. those cost influence the end price. Then you add in the other costs, how much does a clerk in a European store get paid versus the clerk in a Best Buy? In France a clerk would average $15.50 an hour, in the US a clerk is making less than $8 and hour… factor in real estate expenses for the warehouses that hold the cameras and store that sell them and pretty soon you realize that there is a valid reason to have the cameras sell for less in the US. Europe is more expensive and those prices reflect that.
Funny
4 months ago |+1
lorenzino
4 months ago |What you say here sounds reasonable, but cannot explain why these (sometimes huge) differences in price work for some Japanese companies and not for other (still Japanese) companies. Or at least there is a significant advantage in buying Nikon in Europe, while it is not so for many (but not all!!!) Sony products. Plus sometimes Japanese products appear priced in the USA lower than in Japan, also considering the fluctuation of the yen-dollar. Then if you really take in consideration the “shipment costs” there should be a huge difference between Italy or France (where many Eastern boats arrive, i.e. in Naples or Marseille) and Germany or even Finland (where Eastern goods arrive mostly through tracks or trains). But the difference is not so obvious.
There clearly is more than “shipment costs” at work, and I guess it depends mostly on Japanese export policies. Dunno why, but it appears to be so…
Andrew Macpherson
4 months ago |You are sorely missing out not owning an RX1, it is the best snap camera I have ever owned by a long shot, and is an absolute joy to use. I can’t even begin to say how much I love mine, I’m so happy Sony made it.
Hendrick
4 months ago |John Vink, from Magnum Photos, seems to think it could be the right replacement for his Leicas.
http://johnvink.com/news/2013/02/gear-talk-sony-rx1/
A Professional photographer he hasnt mentioned the price of the RX1 as neither a motive to buy or a deterrent.
tokyojerry
4 months ago |Admin… I am with you. I am of the same frame of mind. I will wait for the NEX full frame. I am the owner of the NEX 6 and for now it is a good pacifier until the NEX FF shows up.
The RX1, it is WAY overpriced for what you get. Fixed lens only, no interchangeability, no EVF, no zoom, squarish design and lack of a good grip like with the NEX, all for what? For one to say, ooooh…. I have a full frame compact camera. Give it to me with the NEX series credentials and I may consider.
Mikestern
4 months ago |I own the Nex 6 as well. Good camera. But I am surprised to hear you still find RX1 way expensive after all these people putting out the facts out there, including now Andreas.
It is expensive for many people’s budgets, but it is not way expensive for what it is.
Little Monster
4 months ago |should include evf for this price.
Guboss
4 months ago |Very agreement!
FF
4 months ago |unless nex FF, both body and lenses are as small as the RX1 (I don’t think so), i don’t see how they compares.
I own nex 6, while it is a great camera, operationally is not as good as they dslr. i hope nex FF can provide better customisation and utilise their alpha line of menu instead of nex series.
LensIsAll
4 months ago |This.
RVN
4 months ago |@tokyojerry
with RX1 you have better high image quality, better DOF, great high ISO, shutter leaf, macro capability, max high sync speed flash when trigger with off shoe flash, small lens and compact camera, 2 option viewfinder between EVF and OVF, tilt EVF, so i think the price of RX 1 is really fair
Stan
4 months ago |And there goes Sony again, making new cameras just for the sake of it, no one has any idea what their plans or goals or direction is…because Sony has none. Just make this and that and this, sooner or later Sony will have more camera types than Canikon combinded,,then wonder why no one buys their stuff. Maybe Sony thinks money grows on tress now.
Spuds
4 months ago |A valid point. I often imagine Sony has a huge lab filled with inventors churning out designs… And to avoid telling anyone that their design isn’t needed or wanted, they just ship it out and let the market decide.
The only problem is that is causes confusion in the marketplace because we the consumers are never sure if we are buying into the next betamax or blu-ray.
Godsakes
4 months ago |In the case of the RX cameras it’s more of a stand alone product (except for maybe buying a EVF etc) you’re not really buying into a system so i don’t really see the downsides with them experimenting with that side.
lorenzino
4 months ago |I was actually thinking the same.
What the heck, Betamax was a machine made for reading hardware that was never really produced. It was not a stand-alone product. A reflex or a mirrorless is not a stand-alone product either. But these little cameras are exactly that: stand-alone.
Who the heck cares if they are not part of a series of cameras, or if other Sony cameras are not made with the same philosophy? I am not a product manager, I am a customer, and if one of these “out of the pack” products is well made, I am going to buy it and use it until if falls apart.
So if an RX10 is made and made well, with a reasonable price and good features, I am going to buy it not matter what the rest of the Sony Supermegacompany is producing at the same time in other factories or product-lines…
St.
4 months ago |RX10 would be a competitior of their own NEX series as also the Fujifilm X series – X100, X-E1, X-Pro1
Stan
4 months ago |How so? A point and shoot with a large sensor? I don’t see it that way… Regardless of whether it has a Prime or a standard wide zoom lens
CTPhotographX.com
4 months ago |Please “investigate” fixing the flash problems, from loose iISO adapter, to wireless flash delay, to inconsistent protocols and performance across the entire line from a100 to a99.
Please “investigate” why no third party company is rushing to risk creating smart radio slaves or alternative flash units for the new shoe. Why should they, after provided everything for iISO and invested in the R&D to do so… just to watch Sony make a bigger mess out of the flash system than ever in the history of any camera company. Sony is #1 on aftermarket black list. Too risky.
Please “investigate” why RX1 thumb grip has the locking pins for new shoe, but turns it into a dumb shoe (for $250) making it impossible to mount any microphone, or EVF, or F60M (the only flash), or even any dumb old radio slave, because the hot terminal is now covered… YET the iISO smart adapter for a99 DOES NOT have the locking pins for secure fit, causes worse balance and connection than ever. Please “investigate” that.
Not purchasing anything Sony new until I see 3rd party support for the ridiculous new hot shoe… which isn’t standard anything. I can’t. My clients don’t deserve the hassles of me trying to figure a new shoe that doesn’t support an entire flash system. And they deserve more than watching me wrestle with delayed adapter solutions… tokens to appease your loyalists. A slap in the face to those who paid good money for incompatible equipment with no aftermarket resources to turn to.
Abandoning iISO is the worse thing ever in the history of Alpha cameras. It doesn’t solve any problems. It creates many problems.
Investigate THAT Sony. Why you just screwed your most loyal evangelists.
anon
4 months ago |I have bought a cheap Yongnuo radio trigger for my a850. Guess what,it isn’t working. It works on Nikon and Canon. I presume it works on the new hotshoe as well. Talking about third party support…
Frank
4 months ago |My cheap radio trigger works just fine on my A77 iISO hotshoe with a Hong Kong adapater that cost peanuts. Shame the F58 flash falls off the A99′s new hotshoe with an adpater that costs a fortune.
anon
4 months ago |Maybe I should have had the iIso version to avoid any problem. I just wanted to used it on my brother’s 5D as well. I didn’t know the trigger expects some feedback signals from a camera body. My bad, partly. Now I have to make some hacks to make it works.
Having said that, I fully support the migration from iIso to standard ISO.
CTPhotographX.com
4 months ago |It’s not “standard” friend. Some folk even report their “standard” radio slaves not making connection because foot won’t slide fully onto shoe.
What do you think has been gained by the new shoe?
CTPhotographX.com
4 months ago |It’s not “standard” friend. Some folk even report their “standard” radio slaves not making connection because foot won’t slide fully onto shoe. No smart 3rd party accessories. iISO has countless accessories ready to go.
What do you think has been gained by the new shoe?
Wayne summers
4 months ago |I used a nikon sb-28 on my nex-6 and it works fine. the shoes does not go on 100% but it seams the pin that needs to make contact does so the flash work in manual mode which is what I was using even when I had the sony 58am and a A850. I move around a lot when I do events so the TTL is not always accurate so I use manual anyway.
a65 Owner
4 months ago |@CTPhotographX.com
I agree. I have some large amount of flash compensation always set on my a65 in order to get anything close to a proper exposure. I like the 43m(?) I recently picked up for it, but I am annoyed that I would need to get an adapter if I want to use this flash on any future model.
I also agree about the RX1 thumb rest. If this is something you want it seems like you would always want it attached. Especially when there is extra weight on the top of the camera. Why this thing doesn’t have an active shoe at a price of $250 is a good question. Also, why must I chose between a better grip with the thumb rest or using an EVF. What if I want both?
Funny
4 months ago |You can’t have everything on a camera without sacrifice something. RX1 is clearly a light weight compact FF. you want better grip and EVF, then, you better pick the A99 with sacrifice of the size and weight, or you can wait for the upcoming Nex FF.
Also, your F43? Flash (old model) is guarantee working on your A65. A new hotshoe on a new camera will not stop it working on your A65. I understand your point but you can’t just future prove everything as the technology is improving. Plus Sony never say F43 is compatible with, says, A99. Now I wonder if there is an adaptor for F60 flash for A65?
Stan
4 months ago |Yes there is, Sony has built 2 adapters, iISO to std ISO and vice versa
a65 Owner
4 months ago |The thing is that you could have the thumb grip and either the flash (no matter how unbalanced such a combo would be) or EVF (a very likely combination) if the thumb grip included an active hotshoe. Sony imposed the restriction by making the thumb grip a passive component. If I’m supposed to just get a different camera if I want a bigger grip then why did Sony make the thumb grip?
When I bought the Sony flash (‘old model’ 43AM that is still listed on Sony’s website and doesn’t have the prominent ‘Sale’ banner of the now outdated 58AM) not too long ago I was thinking I would get many years out of it even if I upgrade bodies since Sony has kept the old Minolta shoe around for so long. I will still be able to use it, but I’ll need to include an adapter that adds bulk. When I buy an A mount lens I anticipate using those for years to come as well since I’m using some Minolta stuff that is probably as old as I am. I guess I’m probably wrong about that too. Thankfully the internet is full of people who know what is best for me.
The thing that worries me about the new hotshoe is that, although it seems like a good move for the future, it may not last. The NEX accessory port was very short lived. Hopefully, the powers that be at Sony are committed to making this standard for years to come.
I plan to shoot with my a65 for years to come (I’ve only used 4 (D)SLRs including the recent a65 in the 22 years I’ve been shooting). IMO the only way you ever get good with a camera is to really get to know it by using it for a long time. Every system has quirks and the more familiar you are with it the better the end result. However, when it comes time to replace it I may be facing an entire system replacement since the flash mount will be long gone and, who knows, maybe even the A mount will be gone by then. Seems like the risk of this is a lot less when it comes to Nikon and Canon. They seem to understand the concept of investing in a system – and thus locking people in for life. However, all of this may be a moot point since by then I suspect that mirrorless will have matured to the point where it is a viable DSLR replacement for my needs (not there today).
I will probably pick up an RX1 as a second camera since it is a very different animal that will allow me to focus on composition rather than thinking about what lens to use or if I should bring along the external flash just in case I need it. However, I certainly won’t be getting the thumb grip since I want to leave the option open for an EVF. Why waste $250 when I may very well decide that the benefit of the EVF justifies having it on the body most all the time?
Stan
4 months ago |dude, why dont you just get Canon or Nikon and solve all your problems? Instead of buyin gsony and Sony and not getting what you want, clearly sony has no interest in its few remaining A mount customers for that matter.
Kevin
4 months ago |Does Sony put that display up where they sell these camera, because they should.
Kevin
4 months ago |Trouble with rx1 design is it’s not interchangeable. Choice is important. Probably more important than a great perfect camera and camera function. It’s choice. It’s like America has choice, other countries you may not be able to choose at what you do in life. This Sony biggest lesson to learn people like choice. It’s the reason for having interchangeable designed camera choice. lens, body, film in the old days.
choice is the reason slr is the choice for Pros. The rx1 has one design. Nice cam, but the lack of choice is not really thinking in a world of choice. Some may like the rx1, but it’s limited.
FWP
4 months ago |Kevin, it is your choice to purchase this, or an interchangeable lens camera. Why are you angry at the existence of the RX1? Just because you don’t like it?
Kevin
4 months ago |I’m not angry about the rx1.
Funny
4 months ago |You do have a choice if you look at a bigger picture. You have A99, a upcoming FF Nex, and P&S RX1 for you to choose from Sony as well as other brands. Most importantly, pick a right tool you feel comfortable with to capture the image.
AndrewJ
4 months ago |Kevin, my friend. Choice is wasted on those who can’t see it! This camera is designed for the people who choose the benefits of a fixed lens camera. It is their choice and if it was within my budget I may have chosen it also. There are hundreds of interchangeable lens cameras on the market, choice abounds!
LensIsAll
4 months ago |Problem is that: Some people are blind and they prefer to ignore the issues with ILC and advantages of fixed-lens design.
Nats
4 months ago |customers are not as bnlind as you think…they know when they can changes lenses or not, its what they want, some want more lenses, some dont want or need any other lens. Every single camera does the same thing, you point and you shoot.
Jeff
4 months ago |Sure, america has alot of choice, one year you get democarats, the next its the republicans, than back to democarats, than republicans, than democrats…wow, there’s so much choice in america theyre jizzing themselves with joy…which they are, and wondering why they get raped by their politicians yeara after year.
Nounours
4 months ago |Count me in for the RX10. I would love to get better low-light than what I get from my RX100, but I’m not ready to put over $2500 for a P&S like the RX1. A more affordable RX10 would fill my needs quite nicely.
A few suggestions to Sony:
1. Please make sure to add a shoe like on the RX1. A shoe means we buy more accessories. This should be a new brainer.
2. If at all possible, make it a collapsible zoom lens like on the RX100. A 16-50 or 18-55 range would be good IMO and shouldn’t make the bulge too big when collapsed.
3. Consider re-designing the side flap door for the USB/power connector so it’s easier to open without scratching the body.
4. Please, pretty please offer “X-Fine” JPG and/or X-Fine/RAW mode and enable the stacking features to shoot in JPG when in JPG/RAW.
5. Make sure to continue using the Alpha-style menus.
6. Use the same RX100 built-in flash that can be angled up (but curiously not on the RX1).
And my personal “in your dreams” request:
7. Make the LCD screen tiltable, even if it adds a couple of mm of thickness.
El Aura
4 months ago |@Nounours
The compromise between a RX100 and a RX1 exists already in the form of a Fuji X100 or a Leica X2. Or if you want a Olympus E-PL5 + pancake or pancake zoom.
Nounours
4 months ago |I appreciate the suggestions, but those two options aren’t viable options for me as upgrades to my RX100.
Few reasons:
- Want a standard zoom lens
- Want good LCD display
- Want good 1080p video capture support
- Want most pocketable and light weight option
- Want Pano, stacking features
- (Personal taste) Want modern styling
IMO, the RX100 isn’t competing with those units, which I suspect the RX10 won’t either. And personally, if I was willing to compromise on the form factor, I would probably purchase a NEX unit instead and using it with some pancakes.
lorenzino
4 months ago |El Aura,
the point of the post was “zoom”. The cameras you mention have fixed primes.
As for the epl5 plus collapsible zoom, yes, that could be, but so far we don’t have any good quality collapsible zoom for m43. The hope was for an excellent apsc “sony style” sensor plus a high-quality collapsible zoom that could partially retract into the body (à la RX100, I guess).
At the moment nothing like this exists on the market…
Yodayada
4 months ago |Ya. Now everybody say will wait for a FF nex. And RX1 is way overprice. True it is not cheap.
Problem is. I am very sure the FF nex will cost more than a Rx1 and yea it dosent come with any lens too. Then everybody will start to go on again n shout wow thats expensive. I wont be surprise. And pls think about it. Its smaller than a dslr n yet with a full frame. Now what makes you think it will cost less than a A99 being it FF and small sized. Going cheaper will only destoty the A mount altogether in a heartbeat. Now are the people complainting and said will be waiting for FF nex ready to spend the extra $? I believe most will still come on here n go on again like a broken recorder.
Oh i want it good and cheap. Sony pls make it happen. Come on. Who would? Nobody. This is reality. People nowadays.
DiBok
4 months ago |If I remember correctly I read somewhere that Sony will place the NEX FF from its stills capabilities and features above A99.
So we should expect it priced somewhere between 3 and 4k.
I’ll go for it anyway.
You will always have somebody whining for the prices.
dan
4 months ago |I really enjoy the RX100. It is the best point and shoot camera available on the market. I think one of its many great feature is the ability to use bounce flash with the the built in flash.
- super compact, super portable
- zoom focal length
- bounceable flash
- amazing image quality
- amazing dynamic range at base ISO. base iso dynamic range is equivalent to a nikon d700
- great camera to bring with you everywhere, even snowboarding.
I’m not sure if they can achieve the same user experience with the same exact design with a bigger image sensor. Mainly because the bigger the sensor, the bigger the lens has to be.
But yeah, i’m also waiting for the FF NEX line. I’m surprise that Canon and Nikon are not pissing in their pants knowing a FF NEX is inevitable.
Per K
4 months ago |I too like my RX100 a lot! I use it together with my D800, 40% RX and 60% D800. The RX1 is an excellent (concept) camera for those who are content with a fix focus lens and can afford not only the RX1 but also an EVF/OVF.
A RX10 or “FF” NEX could be the camera for me provided:
- Built in EVF
- Sensor size APS-C or “FF”
- Fixed HQ zoom lens eqv. 24-85 ….. or interchangeable lens camera
- Build quality like NEX7/RX100
- Built in image stabilisation
- Considerably cheaper than the RX1 (body+lens) – but more expensive than NEX-7 is tolerable
rick
4 months ago |Love it, build it now.
The RX100 is a great compliment to my 5d3. An APS-c size RX would be even better. Though I’m not sure Sony wants to step on Nex territory.
Simon T
4 months ago |Yeah try to get it right this time, with a Viewfinder please
LensIsAll
4 months ago |Come on, it’s Sony. I’m almost sure they’ll put in camera apps rather than a proper viewfinder. lol
Simon T
4 months ago |You are probably right so I’ll buy a Fuji X100s then!
ka-spot
4 months ago |they need to investigate the possibility of a nice compact very good and black 16-85/4 for my NEX 7..
Backas
4 months ago |NEX FS S16 model would be awesome. 1″ exmor sensor from RX100 fitted inside FS-series type camerabody with xlr’s and e-mount. High framerates and 2k raw option to compete with BMC and Digital Bolex cameras.
Guboss
4 months ago |The RX series is total different from NEX series : tiny size or volume, fixed lens with better optimized sensor ,even through the camera system menu ,all of them can make sure one thing that NEX and RX have very different target customers.
I’m waiting for the RX10 announcement.
anon
4 months ago |I think Cybershot lines will remain viewfinder-less as compactness is one of their highest priority. We can hope to find an EVF on a future FF NEX because current top two model do have that feature.
dan
4 months ago |imagine strapping a pro build 24-70mm 2.8 on a body that is a a little bit bigger than the NEX 7. that’s what a FF NEX system would look like. gonna be very imballance imo.
Tom
4 months ago |What lens for RX10? Slow zoom? What is the point?. Fast fixed focal length lens? Done in RX1, X100, but maybe Sony can do it better, cheaper, maybe a different focal length or faster than competition. A fast fixed zoom? Hard to keep the size reasonable, even with the RX100 you are slow at the tele end, could you do something like the fuji 18-55 and keep camera weight under 500g?
My bet is 30mm f/1.4.
lorenzino
4 months ago |Not necessarily “slow”. Canon has 28-112 equivalent @ 2.8-5.8 (which less than the difference we see in RX100: 1.8-4.9).
Sony could try to reduce the zoom excursion (28-85, or better 24-70) and offer smth like a 2.8-4. I am confident that Sony engineers are more capable than Canon’s in reducing the size of the camera-lens combination, by allowing the zoom to retract into the body as much as possible. Sure I would not expect the portability of the camera to match the RX100, but in today’s market, who does?
Danonino
4 months ago |I would love if it just had aps-c sensor and a fixed 24mm lens (36mm eq) with f2.0 or even f2.8 would be acceptable as long as its AF is lightning fast and accurate.
rick
4 months ago |In theory an APS-c RX is a great idea, but I can’t see Sony stepping on Nex territory with a Cybershot camera or taking away from RX100 sales as its been, by all accounts, a huge hit. As a whole, Sony really segments its camera lines to differentiate them from each other. I would buy an APS-c version of the RX100, but I don’t see Sony building one unless someone else starts pushing bigger sensor fixed lens cameras. Canon would be wise to go that route instead of the disappointing EOS-M.
anon
4 months ago |Canon already went that way with the G1X.
Shuo
4 months ago |RX line is a line of high IQ with portability.
According to the current product portfolio and with the consideration of competitors’, Sony really should come up with an RX10 with:
-high IQ than NEX 7 and Fuji X, possibly achieved by using a larger than APSC(ie APSH) sensor
-Fixed Zeiss lens, preferably a short zoom like a 28-50 equiv.
-Make it bright on the wide end for marketing purposes.
-Have hot shoe but not EVF;with optional EVF. Not that I don’t like EVF, it is to maintain a clear affliation with the RX line, also keeping the size down.
- Throw in technologies like Hybrif AF, built in bouncing flash.
- Strive to make it truly pocketable. No tiltable screen? so be it.
With this IQ and portability, Sony is gonna grab a chunk of market share from FUJI X100, X100s, X-PRO1,X-E1 and OM-D users. It will cannibalize the sales of NEX7/NEX6 and RX1, but dominating the mirrorless market is far more important than short-term financial goals.
Calxn
4 months ago |This is a very bad idea. Sony needs to stay focused. DSLTs and RX10 are nothing but distractions. If Sony wants to be around when the digital cam markets shrink by 1/2, they need a rock to anchor to. That rock can be NEX if Sony doesn’t screw it up with underinvestment. The only camera companies with solid anchors right now are canikon and Leica. Even Olympus got the idea and now reducing investments in dslr and compacts. None of the mirrorless companies have really solidified their positions yet. Olympus is closest. Sony is still waffling.
lorenzino
4 months ago |Well, the fact is that Sony has already invested a lot in dslt market, and made many customers invest into it. Withdrawing from it implies that also other current investment, such as Nex, could be abandoned, if needed, which is never a good advertising for the products you are trying to sell. Although I agree that recently Sony failed miserably (market-wise) in that sector, but Olympus is really not the path to follow, as it has disappointed all its users’ base (plus: great they announced they will not produce dslr anymore… the rest of the world have noticed three-four years ago…).
OTOH I would not dismiss the RX serie concept. If well done Sony could inherit the market of compact cameras, that other producers are not taking care of with enough innovation. A camera like the RX100 is clearly differentiated from any NEX series, and I guess it could be the same for future RX models.
Kevin
4 months ago |My whole argument about the rx1. They can make the rx1 put a Zeiss lens on it, but they can’t make a full frame cam for $1,200-1,500 range. The rx1 is not technical genius camera. It’s the fact that Sony and other camera manufacturers Won’t produce a full frame for less than what they think it deserves to cost. I couldn’t disagree anymore. The way to pro gear is threw the use of it, not the lack of.
Aps has it’s advantages and disadvantage. You can buy a cheap APS, but not a full frame. I have been thinking of shooting film instead of digital, because of the clear advantage a full frame. There also not technical genius to this site the edit controls suck.
Handsome(Not)
4 months ago |That’s the market price for FF cam. Besides how can they sell APS-C cam that cost USD1200 when there are FF cams for USD1200?? No matter how pro the APS-C is, people will still buy the entry level FF. Cost-wise, APS-C still have a larger margin of profit. It’s all capitalism. All are guilty, not only Sony.
Handsome(Not)
4 months ago |That’s the market price for FF cam. Besides how can they sell APS-C cam that cost USD1200 when there are FF cams for USD1200?? No matter how pro the APS-C is, people will still buy the entry level FF. Cost-wise, APS-C still have a larger margin of profit. It’s all capitalism. All are guilty, not only Sony.