(SR3) New Sony A77/NEX-7 EVF made by Samsung?
A source told me an interesting background story. According to him the A77 uses an “Active Matrix-OLED with RGB pattern” and it is made by ….Samsung!
“It is using the new 5.5 Generation factory and using the new laser technology instead Fine Metal Mask that was used before in all the Samsung OLED. The new laser tech allow Samsung make higher resolution displays (many new smartphones and tablets are coming with HD reolution this year). Also they are using a new green organic material PHOLED (they already are using the red PHOLED in the OLED displays.)”
Sony and Samsung are working together in this new display and it is probably that Samsung uses it too.
The technical features are under embargo and it won´t be available until 2012, but the display is big compared with other high resolution displays, it is around 0.9″ diagonal size and 4:3 form factor, but can be adapted to 3:2 and 16:9.”
Thanks source for sending me that! Like those kind of insider stories 
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Comment from Bugger: It's not a 'Samsung' Plant. Neither is i...
Comment from Holy Bear: I'm not saying Sony should not BUY thing...
Comment from z: @kiril
Have you use samsung evil cam? It...
Comment from ItsaChris: now if only Samsung would make lens for ...
eromance
10 months ago |most likely by samsung. not bad i think so…
jg
10 months ago |Sony and Samsung have been cooperating for many years in LCD TVs. All Sony TV-LCD’s come from a Samsung plant that is now partly owned by Sony.
Bugger
5 weeks ago |It’s not a ‘Samsung’ Plant. Neither is it a ‘Sony’ plant
The ‘Samsung’ plant thing is samsung salesman talk right there.
It’s a joint venture right from the start, called S-LCD, with Sony having a 50% minus 1 share ownership.
S-LCD existed as a separate entity, operating like an OEM. So technically, it’s not a ‘Samsung’ or ‘Sony’ panel. It’s an S-LCD panel.
Anyway because of Sony’s growing incompetence in LCD marketing, they decided to pull out, so as of Dec’11. S-LCD’s now owned entirely by Samsung
Marcohard
10 months ago |Should Sony and Samsung are competitors?
SonyA77
10 months ago |In the far east there are often blurred lines between competitors and co-developers.
z
10 months ago |No, Sony is Samsung’s biggest client.. even bigger than Apple, the current no.2..
IMO Samsung produce best of the best screen, especially for mobile devices. Hopefully the screen would be super AMOLED plus that found in SGS2 devices, because it has bigger green dots than normal SAMOLED. It can only be seen real close. But since it’s in EVF, ofc you will look at it real close.
mc
10 months ago |Hi. Great news! Samsung lcd’s and oled’s are just awesome. A77/65 will shake the market big big time…
Thanks for all your work here.
Best regards,
mc.
Kiril
10 months ago |The AMOLED displays are not good for the main screen.
The Sony LED fares much better for main screen. The AMOLED provides much less visibility in bright sunlight. This si visible on all Smartphones. Compare them to the NEX-5
mccp
10 months ago |Dear Kiril,
Nothing is forever and nothing is perfect. “Samsung’s Super AMOLED technology addresses this issue by reducing the size of gaps between layers of the screen.” . Let’s hope they will use the best pieces of samsung’s new screens.
Regards,
mc.
z
10 months ago |@kiril
Have you use samsung evil cam? It’s using amoled too.. And its freaking great..
Job
10 months ago |Oh! boy first Nikon outsource the Sensor from Sony then Sony do the same from Samsung with their EVF. Samsung NX Dslr will become Sony and Sony will become Nikon. Now I’m Confused.. lol
SonyA77
10 months ago |Samsung have developed the technology for LCD panels used in Sony TVs. The panels are built in a manufacturing plant jointly owned by Samsung and Sony.
Samsung and Sony are pretty much always working together on LCD production. This rumour comes as no surprise to me as Samsung are World leaders in LCD technology.
ed paul
10 months ago |i think was something like, Sony design the factory and frabrication machines in korea, then sold (total ownership) to samsung. in the pass, sony doesnt have enough manufacturing plants, subsidize to samsung to build their panel. but the quality control is so bad, sony stopped the contract. japanese people is very stingy with quality control, unlike koreans.
monkeyfacemcbride
10 months ago |thats just what I was hoping for!!! Anyone whos seen the screens on samsung galaxy phones knows how good the samsung AMOLED tech is and they are simply stunning. the contrast and color are incredible. Probably the best screens on the market. for those who haven’t seen them yet…oh you are going to love this!
Edgars
10 months ago |I think it is most important, who is designer, not manufacturer. It is common to outsource manufacturing process esp. for high volume. After tsunami disaster such outsourcing seems pretty logical.
SonyA77
10 months ago |“The technical features are under embargo and it won´t be available until 2012″
Do you mean the screen or the technical features? The screen needs to be on the A77 now not in 2012….confused….A99 maybe?
monkeyfacemcbride
10 months ago |same here, I’m assuming though that its referring to the technical info, rather than the displays.
Carl
10 months ago |Samsung SDI is by far the largest AMOLED manufacturer on earth. Their market share is close enough to 50% of all OLED displays in existence. So not at all surprising.
Most companies (Sony included) use Epson LCD panels for the same reason, though their market share isn’t quite so overwhelming.
Dulaney Ward
10 months ago |And Samsung controls about 98% of the AMOLED market.
Pascal645
10 months ago |Slightly unrelated, but could this “partnership” mean we can soon expect Sony cameras to be tethered to Samsung android pads? Grin
Carl
10 months ago |Sony actually make Android devices, too. They’re sold under the Xperia brand name.
But Sony Ericsson is such a basket case that I wouldn’t blame anyone for not knowing that.
pancanikonpus
10 months ago |Ho Ho Ho…
today 18th August, 6 days to go orange777 announcement!
today 18th August, 6 days to go orange777 announcement!
today 18th August, 6 days to go orange777 announcement!
today 18th August, 6 days to go orange777 announcement!
today 18th August, 6 days to go orange777 announcement!
today 18th August, 6 days to go orange777 announcement!
SonyA77
10 months ago |Have you sold the 600D yet?
Carl
10 months ago |Maybe he thinks someone here will want it? Being the number one spot for Canon fans that it is.
pancanikonpus
10 months ago |Hi Carl, how are you?
pancanikonpus
10 months ago |Sold already
lol…
David
10 months ago |@Pascal
I don’t think it’s a “partnership.” Massive companies work together like this all the time. It’s just easier and cheaper for them to do that than to try and make everything themselves.
Pascal645
10 months ago |@Carl, @David, thanks for the replies.
Tooo bad, that could have turned the A77 into a convenient view camera (as in http://www.luminous-landscape.com/essays/five_technologies_we_want_but_wont_get.shtml
Geert
10 months ago |indeed, but I’d like to see a tiltshift lens then
Pascal645
10 months ago |Aah, true !!
A bit tougher, I guess
Carl
10 months ago |I’ve actually wanted cameras to offer touchscreen based multi-spot metering. I guess it isn’t a big jump from there to allow a complete Zone system.
Holy Bear
10 months ago |Great , Samsung stole Sony’s TV desigh know-how when they established the S-LCD JV back in 2005 and now Samsung could steal Sony’s OLED know-how and beat Sony again…..Sony made a BIG mistake , Sony should let its own Sony Mobile Display do the job (it has a G3.5 or G4 OLED line , should be enough to make these small panels for EVF)
Carl
10 months ago |How is a joint venture the same as letting someone else steal your know how?
Back in the mid 00s, Sony had R&D efforts in both plasmas and LCDs, but they were too unfocused and they began falling behind their competition. Right before the S-LCD alliance was formed and they abandoned plasmas, Sony was in 6th place for television sales. Until being overtaken by LG fairly recently, Sony was solidly in the number two position. You don’t somehow gain four positions in market share by letting other companies take advantage of you.
Holy Bear
10 months ago |Because that was not part of the JV…..Sony never agreed to share its TV design know-how with Samsung.
SonyA77
10 months ago |Of course it could be argued that Sony stole Samsung’s LCD technology as part of the S-LCD agreement….
Holy Bear
10 months ago |Actually Sony makes better OLED panels – better PQ , longer life span and easier to manufacture , but just in labs as Sony does not have enough money to build the production lines.
Samsung has lots of money so it can bulid several OLED production lines and uses ADs to push its inferior products.
OLED is the only chance for Sony to regain its former glory and I think Sony just missed it . The collapes of Sony is just a matter of time.
All my complains are about the Sony corp , not its DSLR/DC business
Daemonius
10 months ago |Sony doesnt have problems. I think you kinda forgetting how big they are.. Plus Im sure that their country wouldnt let them die.
Too important company.
Holy Bear
10 months ago |Of course Sony has problems – it just cann’t learn from its previous mistakes. Woking with Samsung is the last thing Sony should do.
I don’t think the Japanese government would think Sony is “too big to fail”….unlike TOSHIBA or HITACHI , Sony does not manufacture anything that is important for the country.
Sony is not big…..Samsung or Apple could buy it if they wanted to.
Helena
10 months ago |Creo que estás subestimando a Sony. Sony tiene presencia en muchos campos, desde las consolas portátiles hasta el negocio del cine. Apple es grande y Samsung es gigante, aunque sus productos no sean tan buenos como los japoneses. En Korea se llaman a sí mismos “República de Samsung”
Pero no la veo tan grande como Sony, ni de lejos.
Y por cierto, parece que Samsung juega muy sucio con los proveedores de materias primas en África; es una de esas empresas sucias. Además he visto videos en youtube donde con una calidad de vídeo y de montaje total, supuestos jóvenes estudiantes comparaban la NX100 (yo la tuve y la vendí) con las NEX y se notaba que era todo un montaje, hecho por profesionales, con equipos profesionales, con un guión publicitario. Y no me gusta que me intenten engañar. No la veo una compañía de fiar.
Carl
10 months ago |¿qué?
Raul S.
10 months ago |Please post in English…that’s almost the universal language in the website since there’s people coming from many countries, including me, and there’s many languages (I’m from Panama, so I speak spanish).
Por favor responde en Inglés…es casi el lenguaje universal en el sitio web debido a que hay gente viniendo de muchos paises, incluyendome, y hay muchos lenguajes. (Soy de Panama, asi que hablo español).
Daemonius
10 months ago |Not much suprise, there isnt really anyone else to produce high quality OLED screen. Samsung is kinda big animal when it comes to producing displays, most LCD TVs/PC monitors are based on Samsung screen.
I just hope they will make proper quality testing.
XX
10 months ago |Well, ‘Sony Mobile Display’ subsidiary designs, experiments with and produces (manufactures) OLED technology for OEM, and are also more oriented to their own professional devices (http://www.sonymobiledisplay.jp/oel.html), so for consumer products it is a wise choice to outsource production to ‘SAMSUNG SDI’ that has a bigger capability for mass-production and great expertise in the field. It is the same for similar ‘Sony Computer Entertainment’ use of SAMSUNG’s semiconductors and displays modules for their ‘PlayStation’ platforms.
To the ‘admin’, seeing that you are publishing information about component providers and such, I was wondering if you also know something about the assembly facilities/locations that they are going to use for the new A77 and NEX-7. Latest α SLT (including α NEX products) have been “Made in Thailand” (in Ayutthaya, specifically). This recently established factory was made to keep costs down for their entry level cameras, but after the notion that all Sony α actual products are made there now, and full frame Sony α’s are going to be discontinued, what is going to be assembled from now on in ‘Sony EMCS Tokai TEC Minokamo’ site, apart from some ‘α series’ lenses? (The CyberShot various “Made in Japan” camera models are assembled in ‘Sony EMCS Tokai TEC Kohda’ site, for reference).
That is why I think at least the A77 first batches (like other batches of DSLR’s like the A500 and A550), and maybe the NEX-7 (more unlikely I think) are going to be assembled in Japan, to later shift production to Thailand. For this assumption I require some kind of confirmation, and I thought you could have it, so please, if you have related information ‘admin’, let me know, thanks!
Holy Bear
10 months ago |I’m not saying Sony should not BUY things from Samsung,I’m saying Sony sohuld never SHARE technology with Samsung.
I don’t think Sony is going to sell a lot of A77/NEX7 , Sony Mobile Display should be able to provide enough panels as these panels are really small.
broken
10 months ago |sony doesn’t use samsung to make it’s lcd or led tv panels – sony has its own manufacturing process. This is a sad rumor which is propogated constantly by those who have “just enough” knowledge to be dangerous…..
Holy Bear
10 months ago |They do share the same facility and the patent (SPVA) is owed by Samsung….
SonyA77
10 months ago |Sony don’t only use Sony manufactured panels in their TVs, they use other panels of the same specification when they have a manufacturing shortfall.
This is called “panel switching” and has been going on for years.
Edit: Here you go: http://www.digitalversus.com/sony-promises-tv-panel-switching-from-2012-news-19979.html
Carl
10 months ago |The panel in my TV happens to have an S-LCD part number on it. I guess the people who propagate these dangerous and sad rumours are so powerful they are able to come into my house and modify my big screen. Can we do nothing to stop their reign of terror?!
On the plus side, this is the right place for rumours. Especially Sony ones.
Jiri
10 months ago |… and what about the external EVF for NEX-5N? Any hope to get a similar performance in it?
coolpixer
10 months ago |So in comparison to this EVF, “the display is big compared with other high resolution displays, it is around 0.9″ diagonal size and 4:3 form”, what is the diag size of the current A55 EVF (which I assume is in a 3:2 shape?)
Jfox
10 months ago |I spend about 3 hours on SAR a day… I am so excited to purchase the A77 when it is available. I live in South Africa so its gona be a while until it is available here, cars and electronics are more expensive here than most places! So I was planning on getting the body and vertical grip in Japan as soon as it is released. For cost effectiveness and timing obviously but what about the warranty, will it be international.
Jfox
10 months ago |I spend about 3 hours on SAR a day… I am so excited to purchase the A77 when it is available. I live in South Africa so its gona be a while until it is available here, cars and electronics are more expensive here than most places! So I was planning on getting the body and vertical grip in Japan as soon as it is released. For cost effectiveness and timing obviously, but what about the warranty? Will it be international.
ItsaChris
10 months ago |now if only Samsung would make lens for nex. ohhh burn