(SR3) New Sony product codes (A77 release closer?)
One of our new sources just sent us the codes of some of the upcoming new Sony products. Those are products that will be in Stock within the next couple of months:
HVL-F20S: That should be the new NEX flash UPDATE: Price 139 Euro at camara.fr
HVL-F40AM: A new Falsh for Alpha cameras
SAL-70300: That is the rumored new Sony 70-300mm f/4-5.6 SAM lens.
SAL-1024: That should be a new 10-24mm lens.
But the most intriguing code is the last one:
VG-C77AM: This is the vertical Grip for the A77! Certainly a sign that the A77 is coming. And as we already told you it should arrive in July. I hope the source can soon send me the code for both the new A77 and the NEX-7 
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Thanks E.
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Recent comments
Comment from P.: Any news on the fixed aperature standard...
Comment from apamau: I share the same thought, have a A55, in...
Comment from sonystudio: any news on the 1000/s flash sync on A77...
Comment from Carl: Shooting animals with an A900 is a pain....
Zstan
2 years ago |Finally a replacement for the 11-16 UWA!! Great news! Wonder how bright wil the lens be. F2.8-f4 isn’t toomuch to ask for isn’t it? =P
Richard
2 years ago |The 11-16 is the Tokina lens. The 11-18 is the Sony/Tamron lens. The Tokina is 2.8 and has a very good reputation, I’d expect this one to just be a Tamron clone.
zstan
2 years ago |oops. typo. But 10-24 f2.8 will make it a giant!
march
2 years ago |OMG ~ A77 news !!! excited, brother !!!!
JakobR
2 years ago |Would rather have a SAL1224, 12-24F2.8 G for fullframe
SonyA77
2 years ago |I’d prefer the ultra-ultra-wide 8-16mm like the Sigma on APS-C
Quite possibly my next lens to replace my Sigma 10-24mm that may need re-chipping for the A77.
Richard
2 years ago |It will need more than a re-chipping, how about R&D? Sigma 10-24 does not exist.
SonyA77
2 years ago |Ha ha typo. 10-20mm.
Carl
2 years ago |Compromise and make it a 8-16mm full frame. Then we’d all be happy.
SonyA77
2 years ago |8mm on full-frame :O
Carl
2 years ago |An 130 degree angle of view. It would make using a polariser a challenge, I bet.
hanugro
2 years ago |Second that. But I will take very wide prime like 14mm f/2 G SSM as well. I need a wide FF lens. CZ 16-35 is not wide enough to mount on A77.
Richard
2 years ago |I have a 21/2, vast, wide, but quite wide enough for you perhaps though
. 14/2.8 Tamron should suit you well.
reinz
2 years ago |agree!! SAL or Zeiss 12-24 f2.8 would be perfect for super wide sony alpha
and full frame user too 
Kizu
2 years ago |looking forward to the new nex7!!!
James
2 years ago |The A77 would have to be the longest buildup and most anticipation ever for a camera release. I just hope the end result can match the hype. Anyway I’m looking forward to the NEX 7.
SonyA77
2 years ago |For Sony, certainly. But Nikon and Canon have very long wait times too for their rumoured new bodies.
Richard
2 years ago |I don’t see it being able to fully recover, whatever bells and whistles are thrown at us. The fact that they left a massive hole for so long has already done too much damage for many Sony users, faith lost… if they ever had any.
Almond
2 years ago |No, it’s just you…
Richard
2 years ago |Yeah, you’re probably right, I’m the only one let down by Sony
Dr. Tom
2 years ago |I humbly agree.
Dr. Tom
2 years ago |I agree with Richard.
SonyA77
2 years ago |Who cares who left? I don’t and Sony certainly don’t, they are after new users.
Rob
2 years ago |I agree with SonyA77 – and am tired of the whining by the “leavers”. If you left, then go and stop lurking and spreading your negativity. The only reason for you to remain posting is that you’re just canikon trolls. Before you go, please let us know what great successes you’ve made in your professional lives that makes you able to criticize. You’ must be Bill Gates or Warren Buffet in disguise! Or, some famous artists and/or photographers.
Richard
2 years ago |“Whining leavers”, who are you talking to here? I’ve been a-mount since I picked up a camera and continue to be so to this day.
What I’m tired of are the overly defensive people who can’t take anything negative
Happy shooting !
James
2 years ago |I’m sure Sony care a lot. It’s just that they were getting convincingly beaten in the DSLR market especially with the A900 being such a sales failure (Not that it is not a great camera) against the 5DII and D700, that Sony had to change tactic and develop SLT and NEX.
Currently Sony have invested in two mounts but overtime the E mount will dominate the A mount to it’s eventual demise. Without an optical viewfinder the compromises in the A mount serve no purpose. The shorter registration distance and all electronic E mount is vastly superior to the A mount and will be the future. The E mount can accommodate a 35mm sensor and mount A lenses via an adaptor.
SLT is just a stop gap solution until over the coming years Sony can transition enough people over to NEX. I believe a semi professional NEX 7 and maybe future professional NEX 9 greatly facilitate this process.
I would be very reluctant to invest in the A mount as I believe that Sony will eventually drop it like a hot potato just as Canon did with their FD mount and Minolta did with their manual focus mount. Both of them could not accommodate autofocus. The A mount accommodates a mirror that primarily served the purpose of providing an optical viewfinder and secondly offering phase detect autofocus. Panasonic has shown that contrast detect autofocus can be as fast as phase detect but is much more accurate.
The E mount is where the long term future is at.
harpo
2 years ago |Sony77 is right Sony doesn’t really care about older A-mount users all they are after is new meat because that’s what electronics developers do to make profits bring in the latest, greatest and newest “electronic thing”.
No it’s not just Richard it’s many waiting in the wings and many that have left. I’m waiting for the a700 replacement…I will have a serious look at the EVF on the a77 and if I don’t like it I’m gone. I’m not really concerned one way or the other and I will get what I want either with Sony or with someone else.
If James is on the right path and Sony decides to Sh$% can the A-mount then were all pooched. I tend to think he is right, and I’m not really interested in an NEX, much more comfortable with a bigger body SLR.
Finally…Rob your rambling doesn’t make a lot of sense unless you feel that nobody has a right to criticize, question or otherwise have an opinion unless they have had great success in their lives? Wouldn’t that be an awful place to live in?
longrun
2 years ago |Please do take a serious and objective look at (and through!) the EVF when you get a chance. I was a sceptic to start but now (with my A55) I am a full convert. I find I dont use my LCD screen at the back much at all – ‘cept for panoramas and tripod/funny angles.
apamau
2 years ago |I share the same thought, have a A55, initially thinking of A77, but after hearing that there’s a Nex 7, i change me, will focus more on nex 7 and nex 9 in future, will forgo A77 and future Amount series, since I am not a pro, but a Nex 7 become a natural path for us to move.. btw, i hv Nex5 as well, using nex 95% of the time, as it’s more convenient, i believe given another 2 more years, there will be more Emount lens avail. Kudos to Sony, pls keep it up on the Nex Series, it’s the future..
Stewe
2 years ago |Isn’t hvl-f20 a alpha flash? Could it be that 20s is update?
Carl
2 years ago |It’ll probably be the same flash as the F20, only with it’s shoe changed to make it fit the NEX.
Irfan
2 years ago |Even if the mount was difference, the name would have not been hvl-f20. Looks like this source is “crappy”
RTI
2 years ago |That’s the main problem, Sony doesn’t really care, as long as the lower models sell, semi-pro and pro user aren’t the main targets.
Quiet Please!
2 years ago |Any news about the amount of shutter sound – I hope there isn’t any!
Limited shutter sound would really help Sony to gain share in the pro market, imHo.
Michael
2 years ago |The camera will be quiet as it is an SLT like the A55. there will still be shutter noise, but the main noise is usually the mirror which on the A77 is fixed
Quiet Please!
2 years ago |Hi Michael, I have an a55 and find it very noisy despite not having to lift any mirror. Cheers
SonyA77
2 years ago |You should hear the A200 and A700 then…
Quiet Please!
2 years ago |Why can’t Sony nail this, i.e. make shutter quieter? Is it because sensor is positioned on a plate to stabilise it which precludes casing that absorbs sound? Or is it preferences in Asia where they may appreciate a loud shutter (I don’t want to say quiet is better but it imHo will suit wedding photographers, theatre photographers, corporate photographers when shutter makes hardly any sound – my 1.999999 cents).
Myst
2 years ago |+1 ^^ i fear shooting my a200 when there isn’t any noise around, i wouldn’t really care if they a77 makes a bit of sound.
Carl
2 years ago |Shooting animals with an A900 is a pain. If you take any test shots they’ll run away.
SonyA77
2 years ago |They can’t even make a quiet NEX, never mind a dSLR
I have a silent Sigma HSM lens, yet when I press the shutter on my A700 you can hear it across a field!
albin
2 years ago |Quiet? Ah!
You should hear one firing those 10 fps goodness, a machine gun.
even the nex is super noisy.
pancanikonpus
2 years ago |At mirrorless rumor site, there is a picture show comparison 3 camera how compact it is. i saw the Nex have the smaller body but bigger lens mount, is that due to the APS-C sensor size?
RTI
2 years ago |Captain Obvious strikes again… BTW you forgot your days counting stuff.
pancanikonpus
2 years ago |I got count! but once a day a reply in latest post of the day. eg, if andrea posts 3 SAR, then probably i will not count in every these SAR
G
2 years ago |I’d reckon that the SAL-1024 will be a re-badged (and re-priced) Tamron. If it is then it will be f3.5-4.5 like Tamron’s current 10-24mm.
Hopefully not long until we get the A77 now though.
SonyA77
2 years ago |Hadn’t considered that, sounds likely to me too.
Carl
2 years ago |The 11-18 is a Tamron too, so it’s probably a direct replacement.
Quiet Please!
2 years ago |Just one more advice for Sony from a photo numpty: can Sony pls make sure that the shooting mode switch at the front below the lens on the left (left if you take a photographer’s perspective) is not easily moved around, either by a strap or hand holding the lens. That would greatly enhance A77 for wedding/party/reportage photography.
Milos Janata
2 years ago |My excitement is gone, now I’m staying calm until some huge SR5
SonyA77
2 years ago |Damnit I’d forgotten that I would have to buy a new VG too, now THAT will be expensive!
xiao sun
2 years ago |True, a77 body and grip, extra battery,lagre and high speed memory card,flash bla bla bla…sad for my wallet
alex
2 years ago |Give us the A77 finally Sony. My A700 is falling apart.
Garreth
2 years ago |>>as we already told you it should arrive in July.
I’m confused. Is it arriving in July or being announced in July and arriving in the fall?
SonyA77
2 years ago |Announced July, shipping October. But stocks might be limited even then.
acolyte
2 years ago |Good clarification. Yeah, it won’t start shipping until fall.
And that’s why I don’t go posting in SAR much anymore :p
admin
2 years ago |Really? Will you miss all the rumor time before the announcement?
John Sison
2 years ago |hvl-f40am? we already have the hvl-f43am flash that was just announced. I wonder what’s going to be different in this model.
SonyA77
2 years ago |No swivel portrait type head I guess? Just a head like the F42.
acolyte
2 years ago |F43 is a swivel type if I remember correctly.
acolyte
2 years ago |Clicked submit too soon.
So perhaps F40 is a watered down version of F43.
Why the redundancy?
Price maybe.
kmfan
2 years ago |I think you have the gist of it. F43 does 1/128th power, F40 might only do 1/64th like previous flashes.
Another idea is, the F40 is a higher output ‘lifestyle’ flash similar to the F20. So, it might have a different intended purpose and design compared to the normal flash line.
John Sison
2 years ago |It might be a watered down version of the F43 but then why not just keep the F42 in the lineup then instead of making a new one. I’m just thinking but it would be cool if Sony made the F40 with a LED light control similar to Canon’s 320EX flash for filming and flash at the same time. We’ll see soon I guess.
Mafiosito
2 years ago |Can’t wait to own the a77 with the vertical grip, Love the look, practicality and feel on my a700.
sonystudio
2 years ago |any news on the 1000/s flash sync on A77?
P.
2 years ago |Any news on the fixed aperature standard lens rumoured to be 16-50mm f/2.8? Thanks.