(SR4) Big Sony camera and lens announcement scheduled for late August?

I keep receiving more and more hints about a possible big announcement from Sony between August 22 and August 28. Be prepared guys… :)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!