By: Alan

Alan — Fri, 15 Apr 2011 15:06:12 +0000

What you are seeing are all E mount lenses – existing ones and those planned for release in 2011 and 2012. Sony used this picture at Photokina last year. The 3 lenses to the right are the current trio, the four to the left are planned for 2011, with the three central ones for 2012.
More specifically (from left to right, quotes are the exact wording used by Sony at Photokina): “Macro”, “Portrait”, “Carl Zeiss wide-angle fixed focal length” note blue/white Zeiss logo, “Telephoto Zoom”, “High Performance Standard Zoom” G lens, “Middle Telephoto”, “Wide Angle Zoom”, existing 16mm, 18-200mm, 18-55mm lenses. This should give us a range of 10 lenses by late 2012.
It seemed to be Verboten to handle these new “lenses” on display at Photokina but I was able to look closer at them during the Focus exhibition in March. They are not actual lenses, but mock ups consisting of a machined barrel, mount, and plastic? blanks for front elements. I’m not sure how advanced the plans are, or how subsequent events in Japan may have altered the scheduled “road map”.
Sony have given very little firm information about specification, but rumours seem to suggest a 30mm macro, 24/1.7 Zeiss w/a, 55-200 zoom, and the portrait lens (a version of 50/1.8 or 85/2.8?)this year. Could the rumoured 16-80mm be the high performance G lens for 2012, along with a “middle telephoto” (a version of the 85/2.8, or something longer?), and a w/a zoom – which judging from the appearance of the mock up appears to be not particularly wide?
Is the plan just to feed us a few little scraps so as to keep us interested, or is information so scant because some designs are far from finalised? It seems a little strange to give us such a specific road map, plus lens mock ups, yet on the other hand so little firm information even about focal lengths. Any ideas why?

By: SonyA77

SonyA77 — Wed, 13 Apr 2011 18:21:13 +0000

Not really. No such risks where I live. No earthquakes, no forest fires, no tsunami, no nuclear power stations, no hurricanes, no tornado, just a bit of rain really, it rarely snows heavily too.

By: SonyA77

SonyA77 — Wed, 13 Apr 2011 18:18:04 +0000

It will not reach the same level as Chernobyl, simple as that. Chernobyl was a completely different scenario.

By: SonyA77

SonyA77 — Wed, 13 Apr 2011 18:16:21 +0000

Huh?

By: SonyA77

SonyA77 — Wed, 13 Apr 2011 18:15:36 +0000

It is too expensive to produce goods in the USA compared to Asia.

Comments on: (SR4) New Sony announcement planed for May 26. But Fukushima disaster could change everything…

By: Alan

By: SonyA77

By: SonyA77

By: SonyA77

By: SonyA77