(SR4) Sony product strategy revolution.
Good morning dear readers!
Since five months I am working to get interesting news and rumors for you. I am happy to see the latest rumors we posted came true. Some of our sources proofed to be good and now I post you what they told me during the last weeks. I hope they will be also right this time!
UPDATE: Remember this is a “rumors” website. We are not affiliated with Sony and we don’t get the infos from them. Our rumors can be wrong. So please take it easy ok?
The first thing I can tell you is that BIG changes are coming!!!
Mirrorless
Since almost two years Sony is working on a top-secret mirrorless system. One of our sources told us “As it is no other word other than mirrorless product is coming, and right soon“. Another source told us that “the EVIl cameras will have proper video function, unlike the competition.“. Expect APS-C cameras to be announced in Q2. There will be more of it in 2010. And we can’t forget the rumor posted yesterday which says that the mirrorless camera will have “Zeiss licensed lenses“! And “The EVIL line will be performing as well as FF does, only DOF will be less shallow and sensitivity lower.“.
“Alpha lenses will fit the EVIL line with an adapter.”
A700 replacement and Pellicle mirror
“The Sony A700
In the meanwhile we received a triple confirmation from different sources that Sony made a “beta version” of the A700 successor with pellicle mirror.
Fullframe and APS-C
Sony plans to have two major lines in the future, one is APSC size EVIL line and the other is FF 35 mm.
“Expect new high end FF cameras and lenses“. And it isn’t a secret anymore that Sony next High-End FF camera will have over 30 Megapixels.
UPDATE: We do not believe Sony will stop to make APS-C “classic” cameras. There will be new A4xx A5xx and A6xx. Don’t worry 
One more thing
Sony will this year show down their 35 mm 4K Cine Alta, as well as 3D video cameras.
Send us your rumors! Follow us!
I am sure we will have more news and rumors soon. Feel free to contact me at sonyalpharumors@gmail.com. I can keep you anonymous if you want. You can also use the form on the right sidebar!
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Andrea
SonyAlphaRumors
P.S: And a BIG thanks goes to anyone who helps me by sending news and rumors!
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James
January 28, 2010 |Sky_walker – “A550? Huh? Have as good OVF as any other DSLR.” The Sony A550 is priced the same as the Canon 50D and the Nikon D90. Lets have a look at their viewfinder comparison.
Canon 50D Pentaprism, 95% coverage, 0.95x magnification
Nikon 90D Pentaprism, 96% coverage, 0.96x magnification
Sony A550 Pentamirror, 95% coverage, 0.8x magnification
The Sony A550 Is using a pentamirror, which is dimmer than a pentaprism, and it’s liveview system makes the viewfinder even dimmer still. The magnification is also much smaller. So NO the Sony A550 does not have anywhere near as good a viewfinder as the equivalently priced Canon and Nikon models.
“…thanks to new noise reduction it made quite a mess all over the net.” According to amazon.com and amazon.co.uk it does not even rate in the top 100 DSLR sales and it is the same story in Japan. That sounds like quite a mess to me also.
Sky_walker regardless of how much Sony flag waving you do, you cannot deny the fact that Sony’s DSLR division is in trouble.