According to our sources that is the list of new products Sony will announce on August 24:
A77 -> 24 megapixels
Vertical Grip VG-C77AM
16-50mm f/2.8 SSM
A65 -> Has the same 24 Megapixel sensor but less fps
NEX-7 -> I have beent told that this camera is a very serious Fuji X100 (Click here to se it) competitor!
NEX-5N -> An updated Sony NEX-5 with new sensor
LA-EA2 with built-in Translucent mirror -> A revivial of the Leica Visoflex (Click here to se it) 😉
XGA external OLED viewfinder (works on NEX-5N only)
Zeiss 24mm f/1.8
Sony 55-210mm f/4-6.3 OSS
Sony 50mm f/1.8 OSS
VG-20 -> successor of the Sony NEX-VG10.
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