(SR4) Sony A77 to be announced in January 2011
All our most important sources confirmed that there will be no A77 announcement at Photokina. Maybe Sony will show a A77 prototype but they will definitely NOT launch the camera now. Anyway you don’t have to wait years to get the new semi-professional camera. The A77 is scheduled to be announced in January/February 2011. The sources told me that Sony needs that time to analyze the impact of the new translucent technology on the market. They are currently reviewing the press and pros reaction. They will certainly fix some of the A55/A33 limits. As you have seen with the MLU petition Sony is listening you.
The Sony A700 successor will be a translucent model. The current prototype name is A77 (we don’t know if that will be the final name of the camera). The sensor is also new (the prototype has a 18Megapixels sensor).
One of my sources told me that Sony also has a A7xx with optical viewfinder. He doesn’t know if that model will be released.
Let Sony know what you want! Feel free to suggest me some more poll options. I will add them quickly!

kmfan
2 years ago |The current SLT’s flaws are beside the point. Sony finally burst the “DSLR” perception bubble. On film, to get what you saw in the ovf was with reflex mirror. Not the case with digital. But somehow we kept being pushed to, and create more demand for, more digital sensors in 90′s inspired SLR bodies.
Sony succeeded in combining some great ideas together, and broke the pattern. Now let’s see what develops.
kmfan
2 years ago |“Not the case ” should be ‘Not the only way ‘. Move. Zig.
Edgars
2 years ago |For all video “experts”.
Sony pro camcorder (price is several thousands) highest bitrate is 24Mbit/s. Second highest is 17Mbit/s. Overall Canon bitrate is higher because it is less compressed. It does not mean it contains twice as much information and therefore is twice better.
acolyte
2 years ago |Sorry to be blunt – but in the first place, in a sony rumors site, why are people hailing Canon and Nikon? Bored Canikon users who don’t know what to do with their camera so passing by to troll?
Those who asks why Sony doesn’t have some features they want is one thing. Those who say Canon/Nikon is the best doesn’t sound like they actually follow the imaging market, just copy-pasting from forums instead.
Colin
2 years ago |Just noted that argos are now selling the a700 for £730.99 pounds so it could be suggested that are sony not bothering with an a700 replament are are remaking the originala700 hummmm
asu misuh
2 years ago |in all electronic product, sony is premium brand. except in digital camera, sony camera is like a joke..
acolyte
2 years ago |Because we think they’re a joke, they do whatever they want XD If we take them seriously, they’ll be more scared of testing the market, just like Canikon’s position now. Isn’t it fun?:D
Francisco
2 years ago |I surely hope they improve the video ALOT in the new Alphas – it’s a shame that they can’t keep up with the Canikon offerings, or Panasonic’s. As a sony fan, I really hope the rumors are false and they blast Photokina with a77 or a7xx goodness… or maybe even better, a6xx info!
acolyte
2 years ago |Nooo don’t add weird numbers o_O They’ve got to provide more in A7xx and I know quite a few who want one or two more on the a8xx+ range o.o A video-equipped A900? (A99? LOL SLT full frame?)
Daniel
2 years ago |Hi,
Knowing and acknowleding that peolpe that have Startes using DSLRs in the early days are probably used to the smaller sensor sizes and hence more depth of field, however what still prevents me from going digital with my DSLR is that I am still waiting for a full frame sensor in the consumer area.
Maybe that should be added to the poll as well.
hanugro
2 years ago |Just release both A77 and A7xx and make every people happy. I think it is too early for Sony to gamble on dSLT only APS-C camera.
Wes
2 years ago |VERY IMPORTANT FOR MANY Potential A77 USERS:
1) Program Shift with front and rear Command Dials. We have it on A700, why is it missing from A55 and A550. It definitely needs to be a feature on A77
2) Adjustable Auto ISO where I can set the minimum and maximum ISO for the Auto Range. The Pentax K-7 does this feature better than anybody right now.
giang
2 years ago |Weatherproofing/Ruggedness and bigger battery will be nice
Futero
2 years ago |Like Parcae, I don’t see the fuzz about video on a DSLR either. Why do a lot of people think it is that much of important? It is a photo camera (which means; it takes pictures , stills) not a video camera. That’s a complete different world.
For me the same goes for LiveView. I don’t need it. I love to look in the view finder. That’s good old photography.
If I could decide, then I left out video and LiveView and put the amphasis on (auto focus) speed, very good results in the high ISO range, and wheater proof ergonomic bodies. Those are the areas that a photographer always wants to see improved.
T. Doucett
2 years ago |Why video…don’t need TWO Freakin cameras…HD Camcorders are way overpriced and have no range typical 10x Duh…300mm plus range duh…some folks here are just enthusiast pic takers. I need the versatility for sports and other stuff…Sony makin it more affordable and in reach now on the High End. Yes, they will make a Full Frame Trans… and Standard Camera too for you Old-Timers …lol. 18 range then the 35 Plus range silly…and affordable…Sony is Minolta…they know what they doin…let the competition go first. Trans…is not for everyone with bad eyesight, but they always come out sharp anyway…Grow up to the Digital World whether you like it or not. Stay with your old 10 years old camera analog or film. or people who say I cant tell the difference cause I’m blind.
Nelson
2 years ago |Some of us have families and have had the burden of carrying two devices. When your trying to get the moment in video and photo, you can’t with two seperate devices.
On top of that that depth of field quality is so much better on larger sensors then smaller ones. More quality and faster transition means more convenience. This is what we family people want. So deal with the demands of the masses and just not use the extra movie mode if you don’t want it. It’s about the demands of mass and not about the demands of the few. LONG LIVE THE HYBRID!!
Digital M
12 months ago |You forget about how Minolta dug their own graves. Sony is Minolta and that’s what worries people.That’s why Sony doesn’t have timely releases.That’s why Sony likes to changes things that work one year only to change them the next. That’s why Sony will never compete with Canon or Nikon in the pro market.And that’s why they will always fall behind 3rd or 4th or last place..just like Minolta.
Christian
2 years ago |I really do not get peoples obsession with optical view finders. They make it sound like a dealbreaker when they in fact haven’t looked through the digital one and seen if its any good or not. It like the time digital came out and people said that analog film quality was much better and “That’s good old photography”..
The obvious advantages of having a digital viewfinder in which you can have displayed all the information right there in the picture that will actually make you pictures better like a working histogram like in live view. A feature like that is absolutely awesome.
I dont see how an optical viewfinder will be possible with the current SLT technology and the demands listed above are actually in many cases contradictory. Having an optical viewfinder with at most 30% of the light from the mirror actually makes absolutely no sense. You will not be able to use it in any way shape or form. And when Sony is working on a mirror that reflects even less light so to make more light light to directly to the censor that makes the available light for the OVF even smaller. So if you want better ISO performance and higher IQ you cant wish for an OVF. Thats like having your light and eating it at the same time. It dosnt make any sense and it proves that you really just dont understand how the SLT technology works.
And why the need for both an OVF and a digital one? I dont get that. How many viewfinders do you wont? eight..?
And I really do not get the need for compact flash cards. The move to SD cards is absolutely awesome just because they cost way less are just as fast and reliable as CF and have more than one application. You just want the CF cards back because you have a bunch of old card lying around but they are just really useless because their bittrates are not high enough to work with the high demands of HD video and fast continuous shooting. Yeah you can use your old CF card but do you really want to wait 45 seconds for the buffer the clear or do you want to spend 80 bucks on a screaming fast SD card?
Kissa
2 years ago |Some people (like me) are buying a dslr for video. There are reasons and video makers know them. So I’m gonna wait for an improvement in video mode in the new a77. Hope it comes! 24 p, 50/60 p. Manual controls. If not, then I will buy a canon t2i.
Gubs
2 years ago |need A700 (means do not take-off anything good on it, just add or replace something else with a better one) with ccd (yeah, I know) sensor better noise handling on hi-ISO..
plus a tilt live view..
that’s all..
Tas Khan
2 years ago |Sony is a company with decent imaging technologies. I’m really extremely surprised at Sony’s dilemma at producing something if not better, as good as canon 5DM2. They entered the Video HDSLR market quite late and seemingly reluctantly. But once they are here, I would have thought, they should demonstrate their technological muscles to some success. Why can’t they bring out a full frame camera with some decent video capability. Are there any problems of conflicting interests within the company? Or do Sony realise they are late into this convergence trend? Surely Sony is in a position of producing a Red scarlet type camera. But do they want to? I’m not sure. If they did, they would be pleasantly surprised.
Mohamed Alaimi
2 years ago |Please we need more information about the transparent mirror technology in new Alpha **
Thanks a lot
Maarten
2 years ago |No video, weather sealed body etc. is the old good A700.
I still use the Minolta 7D and decided to skip one model (the 700). Now THAT is a long wait. I have looked through the a55 viewfinder in a shop, and I don’t like the rainbowing as it is clearly visible to me. The resolution is ok and also the light amplification is great (and impossible with optical vf).
I hope the new model will be a weather sealed, solid (big) body with no nonsense controls but with the latest tech. Video would also be great, I would love to test that on my old Minolta motorized zoom lenses (IX series) smooth zooming
Microphone: I don’t bother it will be fitted with a good Sennheiser anyway.. Even better if Sony would create extra pins for audio on the flash socket and a good directional mic. accessoire.
Tio
2 years ago |Sony should produced bigger camera, bigger lens diameter, better body build & design. Fast AF, Low Noise is a must.
FotoKlikk.hu
11 months ago |My suggestions are:
- eliminate the movie and high speed heating problems
- unlimited video length
- hdr time laps movie or just frames (or bracketing + interval)
- less than a minute interval
- multi-expo mod (not only flat, but like 7xi multi-expo card modes from 1992: in, normal, out)
Thanks
Jay
8 months ago |I owned an a550 and really rated the camera (same about the fragile plastic body). I just hope the a77 will be built from metal, and not having a optical viewfinder doesn’t bother me in the slightest.