(SR5) Sony to announce new compact camera soon (no new NEX or SLT camera).

Sony will soon announce a bunch of new compact cameras. There will be no new NEX or SLT cameras (or lenses). A leak at Sony unveiled that a new W610 and W630 are going to be introduced.

The compact camera market is still the biggest camera market in terms of unit sales but the profit margin is very low (Click here to see the Amazon photo camera ranking). Plus this market is going to shrink because of the phone cameras that do bring two advantages: When you have a phone that can take pictures why bother to bring a second camera with you? And the second more important reason is the APP world. It’s nice to know that you can upgrade your photo-creativity by using new tools like Hipstamatic. There is where Sony has to work. Create an APP friendly network for NEX and SLT cameras. Hope they will do that!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!