Good news folks! Zeiss is going to announce three E-mount primes on May 7! We will get the Zeiss Planar 32mm f/1.8 and the Distagon 12mm f/2.8 (with shipment in June) and the Macro Planar 50mm f/2.8 (shipment late 2013). All three lenses cover the APS-C sensor area and not will not cover the FF area of the current VG900 and future FF NEX. But they will of course work in crop mode on those cameras too.
I am still not sure about the exact price but it should be a little bit over $1000 like the current Zeiss 24mm f/1.8 lens.
P.S.: The 50mm f/1.4 Zeiss A-mount lens will ship in July according to BHphoto (Click here). Preorders are up at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via AlphaCameraDeals). In Europe at Wex UK and Amazon DE.
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!