The new Godox Lux Master Retro Camera Flash is now already in Stock at Amazon, BHphoto and Adorama.

Key Features:

• Color Touchscreen
  Simply swipe or tap to switch between modes or adjust settings swiftly.
• One-Tap Wireless Sync with X3
  Lux Master can work seamlessly with triggers like X3, XproII and X2T. Pairing with the X3 is a breeze like never before-just tap the wireless sync on the X3 and tap the sync icon on Lux Master, and they’ll synchronize wirelessly in an instant.
• Supports TTL
  While maintaining its retro-styled appearance, Lux Master offers modern convenience with TTL auto flash, ensuring effortless and accurate flash exposure. Moreover, Lux Master also supports stroboscopic flash, front curtain sync and rear curtain sync, as well as High-Speed Sync.
• Tiltable Flash Head for Bounce Flash
  Lux Master features a tiltable flash head adjustable from 0 to 90 degrees.
  Valuable replaceable reflectors
  In auto flash mode, simply tap the reflector icon to switch among four reflector types and adjust corresponding parameters such as aperture and ISO.
• 460 Full Power Flashes
  With its built-in 7.2V 2980mAh lithium battery, Lux Master delivers strong power output, offering up to 460 full-power flashes.
• Built-in Lithium Battery, Type-C Charging
  Recharging is quick and easy with the USB-C port, with a charging time of approximately 2 hours.

All four new E-mount autofocus lenses preorders list:
Sony 24-50mm G at BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK, ParkCameras, Jessops.
Laowa 10mm f/2.8 at BHphoto, Adorama, Venusoptics, FotoErhardt, Fotokoch, WexUK.
Sigma 500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sigma 15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.

Dpreview had a chat with all major manufacturers and asked them about their most important products in the past 25 years. I do agree with Sony when they say the RX1 is their most important camera. I hope Sony will one day also realize that we need a new fixed lens FF camera :)

Here are the answers from all manufacturers:

Sony:
Sony RX1: The RX1 is the beginning of our photography culture. Before that, we had launched RX100 series but still inside the world of Cyber-shot, kind of. RX1 is definitely a different world compared with our previous circumstances. That was a very memorable development period.”
Sony G Master lenses: From these G Master lenses, our technology improvement accelerated and our customers also changed. Customers rated our product highly and that’s become a very big motivation for our designers and our engineers. This generated a very positive momentum from this point onward.

Nikon:
Nikon Z9: Because it’s a landmark in technology, pointing to the capabilities made possible by its parallel readout sensor.

Fujifilm:
Finepix X100: That was the first camera when we stepped up from selling point-and-shoot, entry-level compact cameras. This was our first attempt to do that, using the APS-C-sized sensor. X100 was a huge success, which gave us confidence. We wouldn’t be here if we didn’t have the X100,” he says Fujifilm’s “If that failed, we would have been in a very difficult position.”

Tamron:
Tamron 28-75mm F2.8 Di III RXD: That was a new concept because it was a fast lens, but we changed the focal length from 24mm to 28mm, and users accepted this concept. We knew that if we had a unique concept and we could let users know what that concept was, then people would understand. After that, we started to change, and we started developing unique lenses.”

Sigma:
Sigma 35mm F1.4 Art: If we’d failed with the launch of the 35mm F1.4, Sigma may not have survived until today. It was very fortunate that the customer received it very well and we could survive in the industry.
Sigma 18-35mm F1.8 Art: After we launched the lens, we realized that videographers and cinematographers really loved that lens. So with the introduction of this lens, we started getting interested in joining the cine lens business, so I love these two lenses.

OM System:
Olympus Camedia C-2000 Zoom: The change from film to digital left a big impression for me.

Canon:
Canon EOS Digital Rebel: It played a very important role in shifting [the market] from film to the digital DSLR,” says Go Tokura: “Since 2003, Canon has sold more than 1 million of them.

Panasonic:
Lumix DMC-G1: It was the first camera of its kind. Fifteen years ago, no professional photographer used mirrorless, but now almost all professional photographers use mirrorless.

The new DJI Mic 2 Camera Adapter for Sony cameras is now in Stock at Amazon US&EU and at DJI store. This is a MUST buy accessory if you own the new DJI Mic 2 (Amazon US&EU, DJI store, BHphoto, Adorama.)

It allows you two things:

1. Direct audio recording without the 3.5mm cable
2. Powers the receiver

Sydney perfectly explains why you got to own this one: