Announced: New Vello Off-Camera TTL Flash Cord for Sony

Vello announced a new Off-Camera TTL Flash Cord for Sony Cameras with Multi Interface Shoe. You can buy it now for $29 at BHphoto (Click here). Here is the description:

The 3′ Vello Off-Camera TTL Flash Cord provides creative photographers with the ability to remotely fire Sony flashes with ADI / P-TTL capabilities and the Multi Interface Shoe. Removing the flash from the camera’s hot shoe allows the photographer to create unique and dramatic lighting styles that are not possible with a traditional shoe-mounted strobe. This coiled cord measures 3′, which is enough distance to accommodate hand-held lighting styles, or when keeping the flash mounted on a compact flash bracket. Also, off-camera lighting reduces the harsh shadows commonly encountered with direct on-camera flashes and gives your photographs a more natural look.
One side of the TTL cable fits directly into the camera’s hot shoe to ensure that all of the camera’s exposure data is maintained. The other side can be attached to any stand, tripod, or device with a standard 1/4″-20 threaded stud or flash shoe mount and the shoe has a locking knob to ensure your equipment is secure.